Results-driven Social Media Manager with 8 years of experience in digital content and design, leading multi-brand social media portfolios across the GCC. Managed 54 brands across F&B, wellness, beauty, hospitality, real estate, aviation, fashion, tech and NGOs—planning and executing 100+ posts monthly. Skilled in building full-funnel social strategies, leading teams of 6 creatives, directing shoots and video production, and collaborating with media teams to deliver paid and organic campaigns. Combines copywriting, brand guardianship and data-driven optimization to boost engagement, streamline workflows and deepen client satisfaction.…

Anthony Zouein

Results-driven Social Media Manager with 8 years of experience in digital content and design, leading multi-brand social media portfolios across the GCC. Managed 54 brands across F&B, wellness, beauty, hospitality, real estate, aviation, fashion, tech and NGOs—planning and executing 100+ posts monthly. Skilled in building full-funnel social strategies, leading teams of 6 creatives, directing shoots and video production, and collaborating with media teams to deliver paid and organic campaigns. Combines copywriting, brand guardianship and data-driven optimization to boost engagement, streamline workflows and deepen client satisfaction.…

Available to hire

Results-driven Social Media Manager with 8 years of experience in digital content and design, leading multi-brand social media portfolios across the GCC. Managed 54 brands across F&B, wellness, beauty, hospitality, real estate, aviation, fashion, tech and NGOs—planning and executing 100+ posts monthly.

Skilled in building full-funnel social strategies, leading teams of 6 creatives, directing shoots and video production, and collaborating with media teams to deliver paid and organic campaigns. Combines copywriting, brand guardianship and data-driven optimization to boost engagement, streamline workflows and deepen client satisfaction.

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Skills

Experience Level

Language

Arabic
Fluent
English
Advanced
French
Advanced

Work Experience

Social Media Manager at SSUP
April 1, 2025 - January 1, 2026
Led end-to-end social media strategy for 5 flagship GCC brands, driving engagement growth across markets. Directed a team of 6 creatives (design, copy and video) to ensure on-time campaign delivery. Orchestrated monthly calendars scheduling 80 posts with 100% posting consistency across platforms (Facebook, Instagram, X, TikTok, Snapchat and LinkedIn). Wrote high-converting captions and scripts, oversaw video direction from raw footage to final cut to reduce revision cycles, and guided creative development for 20+ paid ads per month with Publicis. Analyzed performance dashboards to improve creatives/timing and raised average CTR by 35%, while performing daily community management to resolve inquiries and enhance satisfaction.
Traffic Manager at CTRLY Agency
April 1, 2025 - Present
Managed workflow and scheduling across creative, social media, content, and production teams. Coordinated resources and task allocation to meet timelines and align with client expectations. Monitored workloads and project progress using management tools to identify bottlenecks, and led daily coordination/planning meetings with stakeholders to optimize productivity. Collaborated with department leads to forecast resource needs and supported campaign planning while acting as the communication link between account managers, creatives, and leadership.
Social Media Manager at Digi7
July 1, 2023 - March 1, 2025
Managed social media presence for 9 clients, improving engagement and driving follower growth. Designed and published 140 posts monthly while adhering to posting calendars. Collaborated with content ideation to transform 30 monthly concepts into storyboards and copy. Selected high-performing posts for promotion and created ad captions to generate leads. Supervised on-site photo/video shoots to capture on-brief content assets and reduce reshoots. Directed a team of video editors to improve turnaround time without compromising quality. Aligned content direction with brand guidelines and translated strategy call insights into content to achieve faster approvals; achieved client satisfaction scores of 95%.
Social Media Manager at Bright Minds Agency
January 1, 2021 - March 1, 2022
Administered social media for 6 Qatar-based clients, increasing engagement metrics across platforms. Generated 100 posts monthly from provided assets while maintaining 100% adherence to preapproved calendars. Translated marketing briefs into content plans and grids for efficient campaign execution. Wrote captions and post copy tailored to target audiences for both sponsored and organic content. Coordinated with photographers/videographers after shoots to extract usable assets for ongoing content. Measured reach, saves and profile visits to inform optimizations and improve performance measurably.
Social Media Manager / Team Leader at Mazrui International
January 1, 2021 - June 30, 2023
Oversaw social media presence across multiple subsidiaries (F&B, wellness, pharma, veterinary, construction and machinery). Executed 80 posts monthly with consistency to publishing calendars and maintained cohesive visual identity to improve brand recognition and trust. Built an end-to-end workflow from brief to posting, reducing standard campaign turnaround to 6 days. Liaised with 5 marketing managers weekly to align priorities and reduce conflicting requests. Standardized templates for recurring product lines to reduce creation time during high-volume cycles. Balanced awareness, education and promotions to improve click-through rates from posts, and mapped content calendars for 16 brands to avoid overlap and maximize visibility.
Social Media Manager at Freelancer
January 1, 2020 - January 1, 2025
Handled end-to-end social media management for 12 SMEs, raising engagement rates across client accounts. Devised sector-specific strategies for F&B, wellness, hospitality, fashion, real estate, consulting and tech. Planned monthly calendars totaling 110 posts while maintaining 100% consistency. Formalized brand kits and content guidelines to reduce approval rounds and strengthen consistency. Captured and edited product shots to improve visual quality and increase audience engagement.
Graphic Designer at Bookstop
January 1, 2017 - January 1, 2020
Designed brochures, roll-ups and banners for 7 corporate clients to improve campaign consistency and recall. Developed 15+ custom design pieces daily for walk-in customers while sustaining 96% same-day delivery. Produced digital layouts and social visuals for promotions to improve campaign results and corporate orders. Collaborated with a 5-person design team on large tenders to maintain unified visual direction across proposals. Managed overlapping design queues during peak seasons to ensure on-time completion across active jobs.

Education

Bachelor’s Degree in Interior Design at Arts, Sciences and Technology University of Lebanon
January 11, 2030 - July 9, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Real Estate & Construction, Retail, Non-Profit Organization, Travel & Hospitality, Healthcare, Consumer Goods, Education, Software & Internet

Skills

Experience Level