Anthony Zouein

Led end-to-end social media strategy for 5 flagship GCC brands, driving engagement growth across markets. Directed a team of 6 creatives (design, copy and video) to ensure on-time campaign delivery. Orchestrated monthly calendars scheduling 80 posts with 100% posting consistency across platforms (Facebook, Instagram, X, TikTok, Snapchat and LinkedIn). Wrote high-converting captions and scripts, oversaw video direction from raw footage to final cut to reduce revision cycles, and guided creative development for 20+ paid ads per month with Publicis. Analyzed performance dashboards to improve creatives/timing and raised average CTR by 35%, while performing daily community management to resolve inquiries and enhance satisfaction.

Managed workflow and scheduling across creative, social media, content, and production teams. Coordinated resources and task allocation to meet timelines and align with client expectations. Monitored workloads and project progress using management tools to identify bottlenecks, and led daily coordination/planning meetings with stakeholders to optimize productivity. Collaborated with department leads to forecast resource needs and supported campaign planning while acting as the communication link between account managers, creatives, and leadership.

Managed social media presence for 9 clients, improving engagement and driving follower growth. Designed and published 140 posts monthly while adhering to posting calendars. Collaborated with content ideation to transform 30 monthly concepts into storyboards and copy. Selected high-performing posts for promotion and created ad captions to generate leads. Supervised on-site photo/video shoots to capture on-brief content assets and reduce reshoots. Directed a team of video editors to improve turnaround time without compromising quality. Aligned content direction with brand guidelines and translated strategy call insights into content to achieve faster approvals; achieved client satisfaction scores of 95%.