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VideoGrapher/Video Editor/ Video Content Producer with 10+ years of end-to-end content and film production across global creative agencies, brand studios, and internal creative teams. Proven track record of owning full production cycles from briefing, budgeting, and crew assembly through on-set supervision and final delivery across social, advertising, and branded content. Experienced working with globally dispersed teams, managing external agencies and freelancers, and aligning regional activations with global strategy. Holds an MA in Directing (Film & Television) and hands-on experience in 1st AD, Line Producer, and Production Coordinator roles. Passionate about storytelling for broad audiences and ready to bring creative rigour and operational leadership to an internal agency environment like OLA.…VideoGrapher/Video Editor/ Video Content Producer with 10+ years of end-to-end content and film production across global creative agencies, brand studios, and internal creative teams. Proven track record of owning full production cycles from briefing, budgeting, and crew assembly through on-set supervision and final delivery across social, advertising, and branded content. Experienced working with globally dispersed teams, managing external agencies and freelancers, and aligning regional activations with global strategy. Holds an MA in Directing (Film & Television) and hands-on experience in 1st AD, Line Producer, and Production Coordinator roles. Passionate about storytelling for broad audiences and ready to bring creative rigour and operational leadership to an internal agency environment like OLA.

Anthony Heneine

1st Assistant Director, Production Coordinator, Content Producer, +2

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VideoGrapher/Video Editor/ Video Content Producer with 10+ years of end-to-end content and film production across global creative agencies, brand studios, and internal creative teams. Proven track record of owning full production cycles from briefing, budgeting, and crew assembly through on-set supervision and final delivery across social, advertising, and branded content. Experienced working with globally dispersed teams, managing external agencies and freelancers, and aligning regional activations with global strategy. Holds an MA in Directing (Film & Television) and hands-on experience in 1st AD, Line Producer, and Production Coordinator roles. Passionate about storytelling for broad audiences and ready to bring creative rigour and operational leadership to an internal agency environment like OLA.…VideoGrapher/Video Editor/ Video Content Producer with 10+ years of end-to-end content and film production across global creative agencies, brand studios, and internal creative teams. Proven track record of owning full production cycles from briefing, budgeting, and crew assembly through on-set supervision and final delivery across social, advertising, and branded content. Experienced working with globally dispersed teams, managing external agencies and freelancers, and aligning regional activations with global strategy. Holds an MA in Directing (Film & Television) and hands-on experience in 1st AD, Line Producer, and Production Coordinator roles. Passionate about storytelling for broad audiences and ready to bring creative rigour and operational leadership to an internal agency environment like OLA.

Available to hire

VideoGrapher/Video Editor/ Video Content Producer with 10+ years of end-to-end content and film production across global creative agencies, brand studios,
and internal creative teams. Proven track record of owning full production cycles from briefing, budgeting, and crew
assembly through on-set supervision and final delivery across social, advertising, and branded content.
Experienced working with globally dispersed teams, managing external agencies and freelancers, and aligning
regional activations with global strategy. Holds an MA in Directing (Film & Television) and hands-on experience in
1st AD, Line Producer, and Production Coordinator roles. Passionate about storytelling for broad audiences and
ready to bring creative rigour and operational leadership to an internal agency environment like OLA.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Arabic

Fluent

Spanish; Castilian

Intermediate

Work Experience

Video Content Producer & Editor at Freelance

February 1, 2024 - May 1, 2025

Owned full production cycles for brands including Toyota, Amenitiz, and Serviceplan — from ideation and briefing through on-set supervision and final delivery. Acted as primary client contact, managing feedback loops, revision cycles, and sign-off processes to ensure on-brand, on-time deliverables. Handled independent budgeting and financial planning across concurrent projects, maintaining quality while controlling costs. Coordinated crews, freelancers, and post-production partners — closely mirroring the internal-agency production model at the heart of OLA.

Lead Content Producer – User Growth at TikTok / ByteDance

March 1, 2022 - May 1, 2025

End-to-end production management within TikTok's internal creative studio: ideation, budgeting, production, approval, and delivery — the full cycle OLA requires of its Associate Producers. Delivered 150+ video creatives in Q4 2022 alone, achieving a 30% YoY increase in production capacity. Produced highest-performing creatives across TikTok's internal and external agency network for 6 consecutive months, driving 3%+ growth in app installs across the MENA region. Managed external agency relationships: issuing structured briefs, providing actionable feedback, and enforcing timely delivery. Collaborated across time zones with cross-functional stakeholders to align regional content needs with global strategy.

Post-Production Producer & Senior Video Editor at FCB Global Advertising Agency

July 1, 2020 - February 1, 2022

Project-managed deliverables for global brands including Nivea, Visa, Coca-Cola, Clorox, DHL, Citibank, Oreo, and EMAAR — building strong client relationships while maintaining high creative standards across multiple concurrent accounts. Led video production, editing, and colour grading of TV and social campaigns; collaborated with Art Directors on creative pitches and presentations. Oversaw post-production agencies: setting quality benchmarks, reviewing outputs, and ensuring timely delivery — experience directly relevant to OLA's agency-coordination responsibilities. Clorox Workouts TikTok campaign: produced and delivered one of the platform's most successful branded activations — 1 billion+ views and 1M+ comments.

Freelance Video Content Creator at Zomato (Delivery Hero)

August 1, 2019 - July 1, 2022

Full pre- and post-production for 50+ restaurant brand partners — set design, equipment, creative direction, styling, and delivery.

Video Content Creator at Tactical Digital Agency

September 1, 2017 - July 1, 2019

End-to-end production for clients including Jumeirah Group, Huda Beauty, and House of Negroni — storyboarding, shot lists, and final delivery. Researched and optimised vertical content strategy, staying ahead of social media trends and platform best practices.