I am Anthony Laegel, a Creative Producer and Video Editor focused on story-led branded content. I translate client objectives into concepts, scripts and visual direction, and I lead projects from brief through pre-production, shoot, and post-production with calm, results-driven leadership. I’m comfortable directing talent and crews on set, coordinating logistics, and protecting brand standards under tight schedules and budgets. I excel at structured review cycles, versioning, QA, and delivering platform-ready exports.

Anthony Laegel

I am Anthony Laegel, a Creative Producer and Video Editor focused on story-led branded content. I translate client objectives into concepts, scripts and visual direction, and I lead projects from brief through pre-production, shoot, and post-production with calm, results-driven leadership. I’m comfortable directing talent and crews on set, coordinating logistics, and protecting brand standards under tight schedules and budgets. I excel at structured review cycles, versioning, QA, and delivering platform-ready exports.

Available to hire

I am Anthony Laegel, a Creative Producer and Video Editor focused on story-led branded content. I translate client objectives into concepts, scripts and visual direction, and I lead projects from brief through pre-production, shoot, and post-production with calm, results-driven leadership.

I’m comfortable directing talent and crews on set, coordinating logistics, and protecting brand standards under tight schedules and budgets. I excel at structured review cycles, versioning, QA, and delivering platform-ready exports.

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Language

English
Fluent

Work Experience

Freelance Video Editor – Gaming & Digital Content at Self-Employed / Freelance
January 1, 2018 - Present
Edit and produce short-form promotional videos optimised for TikTok, YouTube, and Instagram. Create engaging edits highlighting product features, updates, and key moments for digital audiences. Adapt content to platform-specific trends, pacing, aspect ratios, and engagement strategies. Manage multiple projects simultaneously while meeting tight deadlines in remote environments. Collaborate asynchronously with creative teams to develop concepts, storyboards, and campaign assets.
Studio Videographer & Editor (Contract) at Agency Studio (Contract)
January 1, 2021 - January 1, 2023
Delivered high-volume video content for agency clients across social, web, and campaign use. Edited vertical and horizontal video formats for promotional and branded content. Worked closely with designers and marketers to ensure visual consistency and brand alignment. Maintained organised asset pipelines and versioned exports for rapid turnaround.
Freelance Videographer & Content Producer
January 1, 2018 - Present
Owned end-to-end delivery for branded and social video projects, from client briefing and scoping through to final export and handover. Led collaborative creative development: turned client objectives into clear concepts, scripts, storyboards and visual references for approval. Built practical pre-production packs (shot lists, schedules, call sheets, run sheets) to keep shoots efficient, on message, and within constraints. Directed on-camera talent and coordinated small crews, locations and logistics to maintain performance, pacing and brand tone under time pressure. Managed post-production workflows including edit, sound cleanup, basic colour balancing, motion graphics, and multi-format delivery for web and social. Ran tight review cycles (v1/v2/final), incorporating feedback while protecting creative intent, deadlines and deliverable specifications.
Studio Videographer & Editor (Contract)
January 1, 2021 - December 31, 2023
Partnered with creative and marketing leads to translate campaign objectives into clear narratives, visual direction and production plans. Produced and edited branded content: business overviews, case studies, testimonials, commercials and social cutdowns - ensuring consistent tone and brand standards. Provided creative direction through edit and motion: pacing, structure, story clarity, on-screen titles/lower thirds, and strong finishing for delivery. Managed assets, version control and delivery specifications across platforms; performed QA on audio, titles/captions and export settings prior to delivery. Balanced creative ambition with tight timelines by prioritising tasks, flagging risks early, and keeping stakeholders aligned during review cycles.

Education

Master of Writing at Swinburne University of Technology
January 1, 2021 - January 1, 2022
Bachelor of Film & Screen at SAE Institute Brisbane
January 1, 2017 - January 1, 2018
Master of Writing at Swinburne University of Technology
January 1, 2021 - December 31, 2022
Bachelor of Film and Screen at SAE Institute Brisbane
January 1, 2017 - December 31, 2018

Qualifications

Add your qualifications or awards here.

Industry Experience

Gaming, Media & Entertainment, Professional Services