Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I'm a marketing professional with a track record of leading national campaigns for top Canadian brands. I specialize in end-to-end marketing execution, from strategy and media planning to creative production and ROI optimization, across TV, radio, digital, social, and retail channels. I thrive in fast-paced environments and excel at translating consumer insights into compelling campaigns that drive growth and engagement. Over the years, I’ve built and scaled 360° marketing programs, led influencer partnerships, and collaborated cross-functionally with sales, agencies, and media partners to reinforce brand leadership and revenue growth through and beyond challenging periods.…I'm a marketing professional with a track record of leading national campaigns for top Canadian brands. I specialize in end-to-end marketing execution, from strategy and media planning to creative production and ROI optimization, across TV, radio, digital, social, and retail channels. I thrive in fast-paced environments and excel at translating consumer insights into compelling campaigns that drive growth and engagement. Over the years, I’ve built and scaled 360° marketing programs, led influencer partnerships, and collaborated cross-functionally with sales, agencies, and media partners to reinforce brand leadership and revenue growth through and beyond challenging periods.

Anthony Puddu

Marketer, Marketing Strategist, Brand Strategist, +2





I'm a marketing professional with a track record of leading national campaigns for top Canadian brands. I specialize in end-to-end marketing execution, from strategy and media planning to creative production and ROI optimization, across TV, radio, digital, social, and retail channels. I thrive in fast-paced environments and excel at translating consumer insights into compelling campaigns that drive growth and engagement. Over the years, I’ve built and scaled 360° marketing programs, led influencer partnerships, and collaborated cross-functionally with sales, agencies, and media partners to reinforce brand leadership and revenue growth through and beyond challenging periods.…I'm a marketing professional with a track record of leading national campaigns for top Canadian brands. I specialize in end-to-end marketing execution, from strategy and media planning to creative production and ROI optimization, across TV, radio, digital, social, and retail channels. I thrive in fast-paced environments and excel at translating consumer insights into compelling campaigns that drive growth and engagement. Over the years, I’ve built and scaled 360° marketing programs, led influencer partnerships, and collaborated cross-functionally with sales, agencies, and media partners to reinforce brand leadership and revenue growth through and beyond challenging periods.

Available to hire

I’m a marketing professional with a track record of leading national campaigns for top Canadian brands. I specialize in end-to-end marketing execution, from strategy and media planning to creative production and ROI optimization, across TV, radio, digital, social, and retail channels. I thrive in fast-paced environments and excel at translating consumer insights into compelling campaigns that drive growth and engagement.

Over the years, I’ve built and scaled 360° marketing programs, led influencer partnerships, and collaborated cross-functionally with sales, agencies, and media partners to reinforce brand leadership and revenue growth through and beyond challenging periods.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Marketing Manager at Armstrong Milling Co Ltd

January 1, 2021 - Present

End-to-end development and execution of all marketing initiatives for a $100M+ CPG brand, the market leader in bird seed, across Canada. Led strategy, creative, media buying, budgeting, and performance tracking. Guided the brand through multiple record-breaking years and high-impact campaigns during and after COVID to reinforce leadership and consumer engagement. Created and managed 360° national campaigns across TV, radio, digital, social, print, and out-of-home, including partnerships with the Toronto Blue Jays and MLB World Series placements. Directed creative from concept through production for national campaigns, including product packaging, social content, video production, sales copy, and graphic design. Launched major national campaigns such as The Reason Birds Fly North (2025), Feeding Blue Jays Since 1986 (2024), Stressed Out (2023), and Moments (2021-2022). Oversaw B2C and B2B communications, equipping the national sales team with targeted marketing collateral and customer

Online Marketing Manager at Create Of

January 1, 2020 - October 16, 2025

Managed all digital marketing and media creation for a major agency client, including paid ads, content, and SEO. Developed and executed targeted social media advertising strategies to grow market share in key regions. Created print and digital marketing assets and optimized campaign budgets for maximum ROI.

Marketing Team Lead at Mosaic

January 1, 2019 - October 16, 2025

Oversaw PC Financial’s GTA and Southern Ontario presence, managing the pilot launch of PC Insiders. Led field teams to gather real-time consumer insights and adjusted marketing tactics to improve performance. Provided weekly reports and strategic recommendations to Loblaws via campaign director.

Marketing Lead at CreateOf

January 1, 2019 - October 16, 2025

Directed the company’s marketing strategy to grow its media production and digital services business. Led local engagement efforts, managed SEO strategy, and developed social media advertising campaigns. Conducted market analysis to identify expansion opportunities and inform company growth plans.