Freelance Website Designer & Automation Specialist · IndependentJan 2022 – Present · 4 yrs 11 mos
Designed and maintained conversion-focused websites for WordPress and Wix for service businesses, coaches, and local companies. Set up and customized CRMs in GoHighLevel and HubSpot, including pipelines, forms, calendars, automated follow-ups, tagging, and reporting. Built integrations and automations using Zapier, Make, and n8n to connect forms, CRMs, calendars, email/SMS, and payment tools. Deployed AI voice and chat assistants with VAPI to answer enquiries, qualify leads, and book appointments automatically. Audited, diagnosed, and repaired failing automations by rebuilding triggers, error-handling, and integration logic so workflows remain stable with minimal supervision. Worked directly with business owners to clarify goals, explain technical decisions clearly, deliver on time, and provide training/support after launch.