With over 15 years of experience in sales and marketing, I help brands attract new customers, boost engagement, and grow revenue by turning data into actionable strategies. I have a proven track record of driving customer acquisition, increasing user engagement, and boosting revenue by leveraging data analytics to optimize sales strategies. My deep knowledge of the Italian travel market has allowed me to consistently deliver exceptional results in account management and sales growth. I have aligned product strategies with corporate goals, enhanced customer experience, and driven website traffic; I'm skilled in SaaS sales, marketing, SEO, and digital channels, and I am fluent in Italian, English, Spanish, and French.

Antonella Aragona

With over 15 years of experience in sales and marketing, I help brands attract new customers, boost engagement, and grow revenue by turning data into actionable strategies. I have a proven track record of driving customer acquisition, increasing user engagement, and boosting revenue by leveraging data analytics to optimize sales strategies. My deep knowledge of the Italian travel market has allowed me to consistently deliver exceptional results in account management and sales growth. I have aligned product strategies with corporate goals, enhanced customer experience, and driven website traffic; I'm skilled in SaaS sales, marketing, SEO, and digital channels, and I am fluent in Italian, English, Spanish, and French.

Available to hire

With over 15 years of experience in sales and marketing, I help brands attract new customers, boost engagement, and grow revenue by turning data into actionable strategies. I have a proven track record of driving customer acquisition, increasing user engagement, and boosting revenue by leveraging data analytics to optimize sales strategies.

My deep knowledge of the Italian travel market has allowed me to consistently deliver exceptional results in account management and sales growth. I have aligned product strategies with corporate goals, enhanced customer experience, and driven website traffic; I’m skilled in SaaS sales, marketing, SEO, and digital channels, and I am fluent in Italian, English, Spanish, and French.

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Language

Italian
Fluent
English
Advanced
Spanish; Castilian
Advanced
French
Advanced

Work Experience

Freelance SEO Specialist at Palazzo Loup (Remote)
November 1, 2024 - November 12, 2025
Redesigned website architecture, improved navigation and user experience, reducing bounce rate; implemented structural changes to internal linking and URL structures to enhance crawlability and indexation; optimized on-page elements (meta tags, headers, content); analyzed website performance with Google Analytics and delivered actionable insights; monitored SEO performance with monthly stakeholder reports.
Account Manager / Consultant Sales at Abakos Lab (Remote)
January 1, 2024 - January 1, 2024
Attracted new customers in South-Italy; provided technical pre- and post-sales advice on installations and networks; analyzed data to identify trends and opportunities for improvement.
Freelance Digital Marketing at FI.EL. Tour Service (Remote)
August 1, 2020 - August 1, 2020
Managed company website and content; created and managed content marketing strategies; monitored content success and ROI; managed email and social campaigns; generated regular performance reports.
Global Product Development Manager at Antenna International (Bangkok/London)
August 1, 2016 - August 1, 2016
Led global product management from idea to launch; collaborated with Thailand-based technology teams and mobile app developers; ensured client specifications and usability; delivered new products and services across hardware, software and multi-platform digital media; managed cross-functional projects and internal knowledge management.
Sales Manager at FI.EL. Tour Service (Italy/ Spain)
July 1, 2011 - July 1, 2011
Managed travel supplier relationships; negotiated allotments and pricing; oversaw online booking operations and open/stop sales; developed and executed marketing plans to drive business development.
Marketing Manager at MH Hotels Group (Italy)
July 1, 2007 - July 1, 2007
Developed website vision aligned with company goals; enhanced content and functionality; ensured effective creative development of copy and graphics; leveraged analytics for content optimization; audited and organized content databases; implemented on-page SEO; managed web projects from kickoff to launch; drove online customer acquisition and CRM strategy to maximize loyalty and revenue.

Education

Master of Business Administration (MBA) at I.M.I. International Management Institute, Antwerp, Belgium
January 11, 2030 - November 12, 2025
Degree in Economics at Messina University, Messina, Italy
January 11, 2030 - November 12, 2025

Qualifications

Higher National Diploma in Computer Science and Accountancy
January 11, 2030 - November 12, 2025
Agile Organization
November 1, 2020 - November 12, 2025
Google Cloud Platform Business Professional
January 11, 2030 - November 12, 2025
Google Analytics Individual Qualification
January 11, 2030 - November 12, 2025
Google Ads Search Certification
January 11, 2030 - November 12, 2025
Google Ads Display Certification
January 11, 2030 - November 12, 2025
Google Ads Shopping Certification
January 11, 2030 - November 12, 2025
Google Ads App Certification
January 11, 2030 - November 12, 2025
Google Ads Measurement Certification
January 11, 2030 - November 12, 2025
Google Ads Video Certification
January 11, 2030 - November 12, 2025

Industry Experience

Travel & Hospitality, Software & Internet, Media & Entertainment, Professional Services, Education

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