PPC Specialist with 10+ years managing Google Ads and Microsoft Ads for e-commerce, lead-gen, SaaS, and app businesses worldwide.
Track record (publicly verifiable):
- 4.9/5 across 204 client reviews (121 written reviews, public on Upwork)
- $2M earned on Upwork, 100% Job Success Score, Top Rated Plus + Expert-Vetted
- Google Premier Partner 2026 (top 3% of Google agencies in the UK)
- Microsoft Advertising Partner
I run WMI, a London PPC agency, and take select freelance engagements when bandwidth allows.
What I do: audits, account restructures, Performance Max, Shopping feed ops, GA4 + Enhanced Conversions, offline tracking, and full-funnel scaling.
Results: scaled BikeBerry 5x over 3 years, took Reno-Assistance to $1M+/month spend, built 3DAIstudio from zero to $60k+/month across 3 channels. Speechify: -25% CPA in saturated market.
I treat your ad spend like my own money. Remote-first, FR/EN bilingual.
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Client: 3D AI Studio, AI-powered 3D model generation SaaS.
Brief: launch paid acquisition from nothing and find out, fast, whether the product could be acquired profitably at scale.
What I did: built the acquisition stack from scratch - conversion tracking and GA4 first so every decision rested on real signup and subscription data, then Google Ads Search on high-intent queries, Shopping and Performance Max where they earned their place, and a second and third channel once the first was profitable. Weekly reporting on cost per subscription rather than cost per click.
Result: taken from zero to over $60,000 per month in ad spend across three channels, built entirely from scratch. The client’s public review on Upwork: “He built everything from scratch and successfully scaled our ad accounts to over $60,000 in monthly ad spend.”
Channels: Google Ads, Microsoft Ads, Meta (secondary).
Track record publicly verifiable: 4.9/5 across 204 reviews on Upwork, 100% Job Success Score, Top Rated Plus and Expert-Vetted. Google Premier Partner 2026.
Client: Reno-Assistance, home renovation marketplace (Canada) matching homeowners with vetted contractors.
Brief: generate qualified renovation leads at a controlled cost per acquisition, at a spend level most accounts never reach.
What I did: rebuilt the account around qualified renovation intent rather than broad traffic, fixed conversion tracking and fed offline conversion data back into Google so bidding optimised on leads that actually turned into projects, then scaled budgets progressively while holding lead quality.
Result: account grown to over $1M per month in ad spend, with lead quality maintained as volume increased.
Channels: Google Ads (Search, Performance Max), Microsoft Ads. GA4 and offline conversion tracking.
Track record publicly verifiable: 4.9/5 across 204 reviews on Upwork, 100% Job Success Score, Top Rated Plus and Expert-Vetted. Google Premier Partner 2026.
Client: BikeBerry, US e-commerce retailer (motorised bicycles and parts).
Brief: grow revenue from paid search without letting ROAS slip as spend increased.
What I did: full account audit and restructure, Shopping feed clean-up and segmentation, Performance Max rollout alongside a protected Search layer, conversion tracking rebuilt so we optimised to revenue rather than clicks, then steady budget scaling on the campaigns that held their margin.
Result: account scaled 5x over three years while keeping ROAS on target.
Channels: Google Ads (Search, Shopping, Performance Max), Microsoft Ads.
Track record publicly verifiable: 4.9/5 across 204 reviews on Upwork, 100% Job Success Score, Top Rated Plus and Expert-Vetted. Google Premier Partner 2026.
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