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I am a creative and motivated digital marketing specialist and graphic designer with experience in social media management, visual communication, content creation and brand identity development. I enjoy combining strategy and creativity to help businesses strengthen their online presence through engaging content, effective editorial planning and polished visual materials. I have worked with B2B and B2C clients across professional services, retail, real estate and agriculture-related sectors, managing social profiles, newsletters, digital campaigns and corporate materials. I am curious, detail-oriented and comfortable working both independently and as part of a team, with a strong interest in building meaningful relationships and delivering practical, high-quality communication solutions.…I am a creative and motivated digital marketing specialist and graphic designer with experience in social media management, visual communication, content creation and brand identity development. I enjoy combining strategy and creativity to help businesses strengthen their online presence through engaging content, effective editorial planning and polished visual materials. I have worked with B2B and B2C clients across professional services, retail, real estate and agriculture-related sectors, managing social profiles, newsletters, digital campaigns and corporate materials. I am curious, detail-oriented and comfortable working both independently and as part of a team, with a strong interest in building meaningful relationships and delivering practical, high-quality communication solutions.

Antonela Popa

Social Media Manager, Graphic Designer, Digital Marketer, +4

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I am a creative and motivated digital marketing specialist and graphic designer with experience in social media management, visual communication, content creation and brand identity development. I enjoy combining strategy and creativity to help businesses strengthen their online presence through engaging content, effective editorial planning and polished visual materials. I have worked with B2B and B2C clients across professional services, retail, real estate and agriculture-related sectors, managing social profiles, newsletters, digital campaigns and corporate materials. I am curious, detail-oriented and comfortable working both independently and as part of a team, with a strong interest in building meaningful relationships and delivering practical, high-quality communication solutions.…I am a creative and motivated digital marketing specialist and graphic designer with experience in social media management, visual communication, content creation and brand identity development. I enjoy combining strategy and creativity to help businesses strengthen their online presence through engaging content, effective editorial planning and polished visual materials. I have worked with B2B and B2C clients across professional services, retail, real estate and agriculture-related sectors, managing social profiles, newsletters, digital campaigns and corporate materials. I am curious, detail-oriented and comfortable working both independently and as part of a team, with a strong interest in building meaningful relationships and delivering practical, high-quality communication solutions.

Available to hire

I am a creative and motivated digital marketing specialist and graphic designer with experience in social media management, visual communication, content creation and brand identity development. I enjoy combining strategy and creativity to help businesses strengthen their online presence through engaging content, effective editorial planning and polished visual materials.

I have worked with B2B and B2C clients across professional services, retail, real estate and agriculture-related sectors, managing social profiles, newsletters, digital campaigns and corporate materials. I am curious, detail-oriented and comfortable working both independently and as part of a team, with a strong interest in building meaningful relationships and delivering practical, high-quality communication solutions.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

Italian

Fluent

Albanian

Fluent

English

Advanced

Spanish; Castilian

Intermediate

French

Beginner

Work Experience

Digital Marketing Specialist e Graphic Designer (Addetta Comunicazione e Marketing) at Aidem S.r.l.

August 25, 2025 - February 10, 2026

Managed the brand’s visual and digital communication, focusing on visual identity and online presence. Created graphic materials such as posters, logos, business cards and letterhead, as well as social media content, advertising visuals, newsletters, professional email signatures and corporate materials. Managed social profiles, planned editorial strategies, supported brand identity development and produced product and marketing photography.

Digital Marketing Specialist and Graphic Designer (Communication and Marketing Officer) at Aidem S.r.l.

August 25, 2025 - February 10, 2026

Managed the brand’s visual and digital communication, including graphic materials, logos, business cards, letterheads, social media content, advertising visuals, editorial planning, corporate materials, email signatures, newsletters, and product photography. Contributed to improving the company’s online presence and brand image.

Insegnante di Digital Marketing at Cooperativa Cornucopia

June 1, 2024 - June 1, 2024

Taught an introductory digital marketing course covering marketing principles, concepts, definitions and evolution, with a focus on social media marketing. Covered the basics of Instagram and LinkedIn, organized practical exercises and supported final presentations. Developed communication, teamwork, empathy and classroom facilitation skills.

Digital Marketing Teacher at Cooperativa Cornucopia

June 1, 2024 - June 1, 2024

Taught an introductory digital marketing course covering marketing principles, concepts, definitions, developments, and social media marketing. Delivered practical exercises focused on Instagram and LinkedIn and supported students with a final presentation.

Social Media Manager Freelancer at Limes Farm - Assocamuna

February 1, 2024 - December 1, 2025

Worked as a freelance Social Media Manager, creating content and implementing social media strategies for B2B and B2C clients including Bilbo Srl, Esea 2G, Immobiliare Borno and Limes Farm. Managed professional LinkedIn profiles for professionals such as lawyers and sales managers.

Freelance Social Media Manager at Limes Farm - Assocamuna

February 1, 2024 - December 1, 2025

Created content and implemented social media strategies for B2B and B2C clients, including Bilbo Srl, Esea 2G, Immobiliare Borno, and Limes Farm. Managed LinkedIn profiles for professionals such as lawyers and sales managers.

Social Media Manager at Sandrini Calzature

December 1, 2022 - December 1, 2022

Managed social media for a clothing and footwear brand, supported social commerce activities, redesigned the website using Shopify, participated in photo shoots, created graphics for the store display monitor, developed Pinterest moodboards, and supported product sales through marketing platforms.

Social Media Manager Specialist at Mr Keting - Web Agency

January 1, 2020 - January 1, 2022

Created copy strategies using appropriate tones of voice, analyzed community trends and patterns, planned targeted content for different social platforms, managed response rates and reputation-sensitive situations, coordinated activities, and monitored competitors to develop distinctive content, events, and initiatives. Completed a university internship during 2020–2021.