Available to hire
Creative social and content producer with end-to-end ownership of paid and organic verticals, translating business milestones into repeatable commercial creative strategies. Known for data-backed creative direction, overseeing production budgets, and engineering overnight sell-out and sell-through through rapid testing and pivots.
Experienced in international retail rollouts, influencer performance programs, and strategic partnerships—bridging premium storytelling with measurable revenue outcomes. Strong background in directing campaign production, managing creative pipelines, and delivering high-impact assets across digital and retail touchpoints.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Advanced
Work Experience
Senior Social & Content Producer at SWIISH | Bondi Junction
December 1, 2025 - PresentOwns end-to-end content and social vertical, turning business milestones and retail timelines into commercial creative strategy. Audits performance and sales data to pivot creative direction, ensuring organic and paid assets act as direct drivers for inventory turnover. Maintains full creative control over high-stakes campaigns, overseeing everything from on-set filming and art direction to final digital ad creative. Manages end-to-end budgets for large-scale productions, campaign assets, and influencer partnerships. Revitalises underperforming SKUs using historic performance data to develop new creative hooks/angles, including an overnight sell-out outcome with immediate pivot to product bundling and automated flow setup for additional low-moving stock. Architected a visual content ecosystem and an end-to-end asset pipeline for physical retail entry into the UK market; managed international creator networks and PR agencies to ensure brand consistency. Delivered highest single-day reve
Social Media & Marketing Coordinator at Snuggle Bunny | Rouse Hill
June 1, 2022 - April 30, 2023Coordinated social and marketing activities to support brand growth and content delivery.
Junior Property Manager & Sales Assistant at First National Real Estate
August 1, 2021 - June 30, 2022Supported property management and sales activities.
Junior Stylist & Production Assistant at Images That Sell
January 1, 2020 - February 28, 2021Assisted with styling and production tasks for image-led work.
Education
Content & Social Media Marketing (RMIT) online certificate at RMIT Online
January 11, 2030 - July 25, 2026Business (I/II) online certificate at RMIT Online
January 11, 2030 - July 25, 2026I in Business | The Fashion Institute at The Fashion Institute
January 1, 2020 - July 25, 2026Qualifications
Higher School Certificate (HSC)
January 11, 2030 - January 1, 2019Meta Social Media Marketing Certificate
January 11, 2030 - July 25, 2026Coursera (Content & Social Media Marketing) certificate (RMIT online) / Business certificate (RMIT) / The Fashion Institute training
January 11, 2030 - July 25, 2026AI Workflow integration workshop with Jeremy Cabral
January 1, 2026 - July 25, 2026AI-Powered Performance Ads Certificate (Google Skills shop)
January 11, 2030 - July 25, 2026Industry Experience
Media & Entertainment, Retail, Professional Services, Software & Internet
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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