Hi, I’m Antonia Weinberger, a freelance product designer focused on clarifying complex systems and creating scalable, intuitive experiences for startups and growing companies. I partner with founders from early product strategy through UX/UI execution to scalable implementation, delivering digital products, SaaS platforms, and websites with clarity and business alignment.
My work centers on structuring complex product experiences so they are intuitive, sustainable, and scalable. I thrive in collaborative settings and enjoy turning ambiguous goals into clear design decisions that support growth and long-term success.
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Led the redesign of freudio, a platform for psychologists combining booking, bookkeeping & video sessions.
I was responsible for both the product experience & website, ensuring a consistent presence across all touchpoints.
Within the product, I restructured workflows, simplified processes & refined the interface to improve usability. On the web side, I translated the product’s value into a clear, trustworthy experience aligned with the needs of practitioners. The result was a cohesive system that supports growth while maintaining the calm & reliability essential in a therapeutic context.
Designed and built my own studio website as a strategic product rather than a traditional portfolio.
The goal was to communicate clarity, structure and positioning through experience, not just visuals. I treated the site as a conversion-focused product, defining information architecture, messaging hierarchy and user flows before moving into visual design.
Built in Framer with a strong focus on scalability, performance and modular structure.
Sometimes the hardest client is yourself.
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