Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

Hi, I'm Anuj Sande, a Senior UX Designer with 7.5+ years of experience crafting mobile and web products across fintech, consumer goods, and enterprise domains. I design scalable design systems, lead user research, and drive data-informed decisions that deliver measurable outcomes—like 7x revenue growth and 45% conversion uplift while ensuring WCAG compliance. I'm HFI-certified in Usability Analysis, Experience Analyst, and AI-centered Design. I thrive on accessibility-first product thinking, cross-functional collaboration, and turning complex problems into intuitive user experiences.…Hi, I'm Anuj Sande, a Senior UX Designer with 7.5+ years of experience crafting mobile and web products across fintech, consumer goods, and enterprise domains. I design scalable design systems, lead user research, and drive data-informed decisions that deliver measurable outcomes—like 7x revenue growth and 45% conversion uplift while ensuring WCAG compliance. I'm HFI-certified in Usability Analysis, Experience Analyst, and AI-centered Design. I thrive on accessibility-first product thinking, cross-functional collaboration, and turning complex problems into intuitive user experiences.

Anuj Sande

UX Designer, UI Designer, Product Designer, +3





Hi, I'm Anuj Sande, a Senior UX Designer with 7.5+ years of experience crafting mobile and web products across fintech, consumer goods, and enterprise domains. I design scalable design systems, lead user research, and drive data-informed decisions that deliver measurable outcomes—like 7x revenue growth and 45% conversion uplift while ensuring WCAG compliance. I'm HFI-certified in Usability Analysis, Experience Analyst, and AI-centered Design. I thrive on accessibility-first product thinking, cross-functional collaboration, and turning complex problems into intuitive user experiences.…Hi, I'm Anuj Sande, a Senior UX Designer with 7.5+ years of experience crafting mobile and web products across fintech, consumer goods, and enterprise domains. I design scalable design systems, lead user research, and drive data-informed decisions that deliver measurable outcomes—like 7x revenue growth and 45% conversion uplift while ensuring WCAG compliance. I'm HFI-certified in Usability Analysis, Experience Analyst, and AI-centered Design. I thrive on accessibility-first product thinking, cross-functional collaboration, and turning complex problems into intuitive user experiences.

Available to hire

Hi, I’m Anuj Sande, a Senior UX Designer with 7.5+ years of experience crafting mobile and web products across fintech, consumer goods, and enterprise domains. I design scalable design systems, lead user research, and drive data-informed decisions that deliver measurable outcomes—like 7x revenue growth and 45% conversion uplift while ensuring WCAG compliance.

I’m HFI-certified in Usability Analysis, Experience Analyst, and AI-centered Design. I thrive on accessibility-first product thinking, cross-functional collaboration, and turning complex problems into intuitive user experiences.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Senior UX Designer at Ciklum

May 1, 2025 - Present

Led mobile app design for Braun Grooming App from inception to launch, establishing a scalable design system, defining information architecture, and crafting user flows and journey maps aligned with product strategy. Conducted moderated and unmoderated usability tests and iterated based on qualitative and quantitative insights. Drove post-launch optimization through UXCam analytics to reduce friction, improve CX, and boost engagement. Delivered data-driven design that elevated usability and brand perception while enabling ongoing product improvement.

Senior UX/UI Designer (Unit Manager) at Bajaj Finserv

July 1, 2022 - May 1, 2025

Architected end-to-end web and mobile experiences for B2C loan products (Personal, Home, Gold, and Loans against Securities), aligning with product, engineering, and C-suite stakeholders on loan strategy. Scaled the LAS digital journey from ₹1.8Cr to ₹12Cr+ monthly revenue within a year, delivering ~7x growth through targeted UX improvements and journey optimization. Reimagined the Gold Loan journey with personalised, insight-driven UX — driving a 45% increase in lead conversion. Improved the loan application experience using data-backed design decisions, reducing error rates from 32% to 12% and drop-off attempts from 4.2 to 1.4, while lifting Form 1 completion from 22% to 27% — contributing to ₹25Cr+ in monthly incremental revenue. Pioneered conversational AI integration across loan journeys — transforming click-based funnels into personalised, dialogue-driven experiences that reduced friction and improved user engagement at key decision points. Established and standardize

Senior Unit Manager, UX/UI Designer at Bajaj Finserv

July 1, 2022 - May 1, 2025

Designed end-to-end webpages and mobile applications for various B2C financial products (Personal Loans, Home Loans, Gold Loans, and Loans against Securities). Executed UX research, usability testing, and A/B testing; ensured responsive designs across mobile and desktop. Gathered customer feedback via surveys and studies, analyzing five pillars of digital CX—Frustration, Engagement, Navigation, Technical Performance, and Form Usability—to address pain points. Led the creation and standardization of Bajaj's design system and delivered proof-of-concept integrations to improve scalability and cross-team alignment.

Product Designer at LogiTax India (CashFlo)

November 1, 2021 - June 1, 2022

Designed and launched a multi-platform product for tax professionals, incorporating insights from user research, surveys, and competitive analysis. Conducted over 20 user interviews and both moderated and unmoderated usability studies to optimize product experience. Developed a comprehensive design system, user flows, information architecture, and journey maps to ensure seamless usability and consistency.

Sr Associate, UI Designer at Fiserv

December 1, 2018 - November 1, 2021

Designed an end-to-end intranet portal to enhance employee engagement and access to company policies and resources. Conducted diary studies and user interviews, and developed information architecture to align with user needs. Delivered intuitive flows and interactions for desktop and mobile web applications, including transaction management and investment services, within a four-month timeline.