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I’m Anuj Sande, a UX-focused designer who thrives on turning complex problems into delightful, user-centered experiences. I build scalable design systems, map user journeys, and partner with product and engineering teams to ship solutions that balance usability, accessibility, and business goals. Over the years I have led end-to-end product design across fintech, tax, and enterprise software, driving research-driven decisions, rigorous testing, and measurable improvements in customer satisfaction. I’m passionate about collaboration, learning new tools, and elevating brand through thoughtful interaction design.…I’m Anuj Sande, a UX-focused designer who thrives on turning complex problems into delightful, user-centered experiences. I build scalable design systems, map user journeys, and partner with product and engineering teams to ship solutions that balance usability, accessibility, and business goals. Over the years I have led end-to-end product design across fintech, tax, and enterprise software, driving research-driven decisions, rigorous testing, and measurable improvements in customer satisfaction. I’m passionate about collaboration, learning new tools, and elevating brand through thoughtful interaction design.

Anuj Sande

UX Designer, UI Designer, Product Designer, +2

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I’m Anuj Sande, a UX-focused designer who thrives on turning complex problems into delightful, user-centered experiences. I build scalable design systems, map user journeys, and partner with product and engineering teams to ship solutions that balance usability, accessibility, and business goals. Over the years I have led end-to-end product design across fintech, tax, and enterprise software, driving research-driven decisions, rigorous testing, and measurable improvements in customer satisfaction. I’m passionate about collaboration, learning new tools, and elevating brand through thoughtful interaction design.…I’m Anuj Sande, a UX-focused designer who thrives on turning complex problems into delightful, user-centered experiences. I build scalable design systems, map user journeys, and partner with product and engineering teams to ship solutions that balance usability, accessibility, and business goals. Over the years I have led end-to-end product design across fintech, tax, and enterprise software, driving research-driven decisions, rigorous testing, and measurable improvements in customer satisfaction. I’m passionate about collaboration, learning new tools, and elevating brand through thoughtful interaction design.

Available to hire

I’m Anuj Sande, a UX-focused designer who thrives on turning complex problems into delightful, user-centered experiences. I build scalable design systems, map user journeys, and partner with product and engineering teams to ship solutions that balance usability, accessibility, and business goals.

Over the years I have led end-to-end product design across fintech, tax, and enterprise software, driving research-driven decisions, rigorous testing, and measurable improvements in customer satisfaction. I’m passionate about collaboration, learning new tools, and elevating brand through thoughtful interaction design.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Work Experience

Senior UX Designer at Ciklum

May 1, 2025 - Present

Led mobile app design for Braun Grooming App from inception to launch, establishing a scalable design system, defining information architecture, and crafting user flows and journey maps aligned with product strategy. Conducted moderated and unmoderated usability tests and iterated based on qualitative and quantitative insights. Drove post-launch optimization through UXCam analytics to reduce friction, improve CX, and boost engagement. Delivered data-driven design that elevated usability and brand perception while enabling ongoing product improvement.

Senior Unit Manager, UX/UI Designer at Bajaj Finserv

July 1, 2022 - May 1, 2025

Designed end-to-end webpages and mobile applications for various B2C financial products (Personal Loans, Home Loans, Gold Loans, and Loans against Securities). Executed UX research, usability testing, and A/B testing; ensured responsive designs across mobile and desktop. Gathered customer feedback via surveys and studies, analyzing five pillars of digital CX—Frustration, Engagement, Navigation, Technical Performance, and Form Usability—to address pain points. Led the creation and standardization of Bajaj's design system and delivered proof-of-concept integrations to improve scalability and cross-team alignment.

Product Designer at LogiTax India (CashFlo)

November 1, 2021 - June 1, 2022

Designed and launched a multi-platform product for tax professionals, incorporating insights from user research, surveys, and competitive analysis. Conducted over 20 user interviews and both moderated and unmoderated usability studies to optimize product experience. Developed a comprehensive design system, user flows, information architecture, and journey maps to ensure seamless usability and consistency.

Sr Associate, UI Designer at Fiserv

December 1, 2018 - November 1, 2021

Designed an end-to-end intranet portal to enhance employee engagement and access to company policies and resources. Conducted diary studies and user interviews, and developed information architecture to align with user needs. Delivered intuitive flows and interactions for desktop and mobile web applications, including transaction management and investment services, within a four-month timeline.