Anupam Dubey
With over 9 years of experience in performance digital marketing across B2B and B2C environments, I have built a strong track record of managing paid media campaigns, leading cross-functional teams, and driving…
About
With over 9 years of experience in performance digital marketing across B2B and B2C environments, I have built a strong track record of managing paid media campaigns, leading cross-functional teams, and driving measurable revenue growth for clients spanning E-commerce, FMCG, Travel, Luxury Retail, and Legal Services across APAC, EMEA, and North America. I believe my blend of hands-on platform expertise and team leadership would make a strong contribution to your organisation.
I lead a team of Performance Marketing Specialists, overseeing daily campaign pacing, budget allocation, and end-to-end campaign execution for Google Ads Search and Shopping. I am responsible for quality assurance across campaign setups, data-driven optimization to improve ROAS and reduce CPA, and monthly performance reporting for stakeholders. I managed onsite and offsite teams supporting global brands such as Adidas, Coca-Cola, P&G, and Jetstar Airways, building paid marketing strategy and reporting across SA360, Looker Studio, and GA4.
Beyond platform execution, I bring strong people management experience — training and mentoring junior team members, resolving escalations, and conducting structured performance reviews — alongside deep expertise across Google Ads, Bing Ads, and conversion tracking. I am currently certified across Google Ads Search, Shopping, Video, Display as well as Search Ads 360 and Microsoft Bing Ads.
- 10 years' experience
- Joined July 2026
Languages
- EnglishFluent
- HindiFluent
Industry experience
- Consumer Goods
- Retail
- Professional Services
- Media & Entertainment
- Travel & Hospitality
- Other
Work experience· 7 roles
Led and managed a team of Performance Marketing Specialists. Owned day-to-day campaign pacing, budget allocation, and end-to-end campaign lifecycle from intake and planning through setup, QA, optimization, reporting, and post-campaign analysis. Optimized Google Ads Search and Shopping (PLA) campaigns to improve performance, maximize ROAS, and reduce CPA. Developed media plans for new product launches, served as primary POC for internal stakeholders, monitored KPIs (CTR, impression share, conversions), and presented monthly performance reports with actionable insights. Trained and mentored team members, conducted regular 1:1 feedback, and improved workflows across campaign operations.
Managed onsite teams across APAC and EMEA for established brands including Adidas (Europe), Coca-Cola (Singapore), P&G (Singapore), Jetstar Airways, and Premium Plaza Group. Built and implemented paid marketing strategy across multiple client accounts and managed Google Ads, Bing Ads, Amazon Ads, and Yahoo Ads. Delivered online campaign results and monthly reporting on KPIs including spend, ROAS, impressions, conversions, and revenue using SA360, Looker Studio, and GA4. Oversaw campaign setup, reporting, optimization, pacing, and media plan execution. Provided training, resolved escalations, and ran monthly/quarterly performance reviews with clients and stakeholders while managing resource utilization for onsite/offsite teams.
Managed 18–22 PPC and Facebook advertising accounts for Canadian clients. Set up Google, Meta, and Bing ad accounts for new onboarding. Handled end-to-end SEO and paid marketing projects including keyword research, ad copy writing, and conversion tracking setup in-platform and via Google Tag Manager. Provided recommendations on creatives and landing page design to improve conversion rates. Built and executed email campaigns and lead nurturing workflows using SharpSpring. Worked with Google Analytics, Search Console, GTM, Looker Studio, CallRail, and WhatConverts.
Education
Certifications and awards· 7
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