I am Anupam Lama, a Senior Graphic Designer and Creative Communication Consultant with 18 years of experience spanning public health, development, governance, tourism, and private-sector marketing. I have a proven track record delivering high-impact visual communication for INGOs, donor-funded programs, and national institutions. My strengths include graphic design, layout, illustration, animation, and strategic communication, with deep familiarity in donor branding, IEC/BCC materials, and accessibility-focused design. I excel at translating complex technical information into clear, culturally appropriate, audience-centered visuals.
Across roles, I have led creative strategy and branding efforts, collaborated with subject-matter experts, and produced print, digital, and broadcast materials. My experience as a Creative Director at Adventure Advertising and as a senior designer across multiple NGOs and agencies has equipped me to manage end-to-end campaigns from concept to delivery, ensuring consistency with donor requirements and audience needs, while maintaining a human-centered, friendly approach.
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As part of the project, I created the core brand elements, including logo design, color systems, mascot development, and app icons. I also designed a range of promotional materials to support marketing and user engagement across digital platforms. The objective was to establish a distinctive, approachable, and scalable brand identity that aligns with Gobl’s user-focused and rewards-driven ecosystem.
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