Managed product listings, product descriptions, pricing updates, category management, and online merchandising for an e-commerce store (~50,000 products); assisted in SEO initiatives including keyword research, content optimization, product page optimization, and search engine visibility enhancements; supported, monitored, and optimized Google Ads campaigns and search marketing activities; independently managed social media marketing activities, including content creation, audience engagement, social media advertising, campaign execution, and performance optimization; coordinated product launches, promotional campaigns, seasonal sales activities, and e-commerce growth initiatives; oversaw photography shoots, media buying, influencer collaborations, email marketing campaigns, and SEO-focused website content optimization.

Self-Employed Freelance Digital Marketing Specialist at Self-Employed / Freelance

June 1, 2014 - Present

Developed and executed digital marketing strategies for clients across beauty, fashion, photography, e-commerce, and personal branding; planned and launched Google Ads and Meta Ads campaigns; managed ad budgets up to $200 per day; grew social media profiles on Instagram, Facebook, YouTube, and TikTok; created marketing content including social media posts, ad copy, creative captions, website content, photography, videography, and video editing; performed SEO with keyword research, on-page optimization, and site performance improvements.

Digital Marketing at Maxxo Creative Advertising Agency

June 1, 2011 - September 20, 2018

Managed digital marketing accounts for mid-to-high-value clients across retail, fashion, hospitality, tourism, e-commerce, and entertainment; developed content-focused digital marketing strategies to improve audience engagement, social media growth, organic visibility, and online branding across Facebook, Instagram, Google, and websites; led social media campaigns, created branded content and visuals, and oversaw SEO-focused website content optimization.