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I am a multi-disciplinary designer with 5+ years of experience conceptualizing and scaling e-commerce, retail, and AI-integrated healthcare products. I build cohesive visual identities, scalable design systems, and user-centered solutions, guiding creative direction and brand strategy through data-driven research. I collaborate with cross-disciplinary teams to ship scalable experiences and bridge user needs with business goals to boost revenue and operational efficiency. I have led product design across startups and global brands, leveraging tools like Figma and AI-assisted design, while grounding decisions in research and data. My work spans healthcare tech, fashion retail, and digital experiences, and I’m comfortable navigating diverse domains to drive impactful, user-focused outcomes.…I am a multi-disciplinary designer with 5+ years of experience conceptualizing and scaling e-commerce, retail, and AI-integrated healthcare products. I build cohesive visual identities, scalable design systems, and user-centered solutions, guiding creative direction and brand strategy through data-driven research. I collaborate with cross-disciplinary teams to ship scalable experiences and bridge user needs with business goals to boost revenue and operational efficiency. I have led product design across startups and global brands, leveraging tools like Figma and AI-assisted design, while grounding decisions in research and data. My work spans healthcare tech, fashion retail, and digital experiences, and I’m comfortable navigating diverse domains to drive impactful, user-focused outcomes.

Anushka Katiyar

Product Designer, UI Designer, UX Designer, +5

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I am a multi-disciplinary designer with 5+ years of experience conceptualizing and scaling e-commerce, retail, and AI-integrated healthcare products. I build cohesive visual identities, scalable design systems, and user-centered solutions, guiding creative direction and brand strategy through data-driven research. I collaborate with cross-disciplinary teams to ship scalable experiences and bridge user needs with business goals to boost revenue and operational efficiency. I have led product design across startups and global brands, leveraging tools like Figma and AI-assisted design, while grounding decisions in research and data. My work spans healthcare tech, fashion retail, and digital experiences, and I’m comfortable navigating diverse domains to drive impactful, user-focused outcomes.…I am a multi-disciplinary designer with 5+ years of experience conceptualizing and scaling e-commerce, retail, and AI-integrated healthcare products. I build cohesive visual identities, scalable design systems, and user-centered solutions, guiding creative direction and brand strategy through data-driven research. I collaborate with cross-disciplinary teams to ship scalable experiences and bridge user needs with business goals to boost revenue and operational efficiency. I have led product design across startups and global brands, leveraging tools like Figma and AI-assisted design, while grounding decisions in research and data. My work spans healthcare tech, fashion retail, and digital experiences, and I’m comfortable navigating diverse domains to drive impactful, user-focused outcomes.

Available to hire

I am a multi-disciplinary designer with 5+ years of experience conceptualizing and scaling e-commerce, retail, and AI-integrated healthcare products. I build cohesive visual identities, scalable design systems, and user-centered solutions, guiding creative direction and brand strategy through data-driven research. I collaborate with cross-disciplinary teams to ship scalable experiences and bridge user needs with business goals to boost revenue and operational efficiency.

I have led product design across startups and global brands, leveraging tools like Figma and AI-assisted design, while grounding decisions in research and data. My work spans healthcare tech, fashion retail, and digital experiences, and I’m comfortable navigating diverse domains to drive impactful, user-focused outcomes.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Beginner

Beginner

Beginner

Language

English

Fluent

Hindi

Fluent

German

Beginner

Work Experience

Product Designer - Capstone Project at Lifelab Therapeutics

May 25, 2025 - August 25, 2025

Partnered with LifeLab Therapeutics during MSc capstone to design COMPASS-V, a web-based AI-integrated platform aimed at improving pharmacist-led remote management of elderly polypharmacy in Ireland. Conducted user research, created personas and journey maps, and translated insights into actionable design requirements. Prototyped from lo-fi to hi-fi, applied accessibility standards, and validated designs through usability testing and stakeholder workshops, resulting in a refined, research-backed solution.

Design Manager at Virgio (Ameyam Pvt. Ltd.)

July 1, 2022 - July 1, 2023

Owned end-to-end design and launch of menswear, elevating it to the brand’s top-selling category with a 70% revenue contribution within the brand’s 30% share. Shaped product roadmap, repositioned brand as ‘conscious’ via focus group insights; coordinated with engineers and UX designers to launch app screens and carousels. Led Virgio x Playground Season 1, securing 100% sell-out; conducted 20+ customer discovery calls and organized 2-day on-ground sales activation to gather real-time demand insights.

Senior Designer at Landmark Group

January 1, 2021 - July 1, 2022

Conducted market and consumer research to define product needs for Lifestyle Retail’s CODE brand. Launched and scaled a knitwear line with strong sell-through, modernized brand identity, and designed high-impact graphics for apparel and in-store marketing. Collaborated cross-functionally with Buying, Planning, Marketing, VM, and Sourcing to align seasonal design cycles with business goals.

Fashion Designer at Myntra Pvt. Ltd.

June 1, 2019 - January 1, 2021

Redesigned brand guidelines for Harvard, articulating user personas, product vision, and customer touchpoints; led full menswear product lifecycle from research to launch; co-led creative content for Myntra Studio, boosting brand growth and user engagement by ~35%.

Management Trainee at Reliance Industries

May 1, 2018 - June 1, 2019

Performed B2B apparel market analysis and customer segmentation for Tier 2/3 cities to support MVMT brand launch. Translated research insights into apparel range development for Ajio B2B onboarding and national rollout; designed Ajio B2B app carousels for MVMT and Only Vimal.

Product Designer & Researcher (AI Platform) at Lifelab Therapeutics

May 1, 2025 - August 1, 2025

Designed a web-based AI-integrated platform to improve pharmacist-led remote management of polypharmacy for the elderly in Ireland with a team of 4. Scaled polypharmacy case management capacity 3x, reducing clinical turnaround time for each case by ~70% (from ~3 days to <1 day). Architected a centralized dashboard enabling pharmacists to generate simplified, high-readability reports by integrating GP referrals, AI-processed scans, clinical histories, and medication interferences into a single interface. Conducted and synthesized user research, benchmarking, personas, journey maps, site maps, stakeholder workshops, and usability testing to translate insights into actionable design requirements. Used AI tools (Claude, Figma AI, Lovable) to rapidly explore solution alternatives and drive informed product decisions.

Design Manager (Product & Growth) at Virgio (Ameyam Pvt. Ltd.)

July 1, 2022 - January 1, 2024

Owned end-to-end lifecycle and product-market fit for the menswear category, elevating it to the brand’s top-selling category with a 70% revenue contribution. Led focus group insights to shape product roadmap and define user personas, repositioning the brand as ‘conscious’. Designed high-conversion app interfaces and interactive carousels; optimized visual hierarchies to improve user retention and feature discoverability by ~20% during peak campaigns, supporting 350K+ downloads. Led 20+ customer discovery calls, distilled feedback into core insights to improvise product and brand strategy. Conceptualized and delivered Virgio x Playground Season 1 limited-edition apparel and graphics, securing 100% sell-out and tapping into a fanbase of 934K+ followers and 200M+ viewers. Executed a 2-day on-ground sales activation at the U25 Summit with 100+ customers, translating real-time demand signals into actionable product requirements.

Senior Executive (Product & Design) at Landmark Group

January 1, 2021 - July 1, 2022

Modernized brand and product strategy for CODE by synthesizing competitive analysis, market research, and user research. Launched and scaled 2 new product lines across 80+ stores, achieving ROS of 16-30 units/day and near 97% sell-out within a quarter post-launch. Optimized seasonal launch cycles by coordinating stakeholders across Buying, Planning, and Marketing toward unified business KPIs. Established post-launch monitoring by synthesizing pan-India store-manager feedback and online reviews to identify pain points and inform future iterations.

Senior Officer (Product & Design) at Myntra (Walmart)

June 1, 2019 - January 1, 2021

Led creative content strategy for the brand “Harvard” via Myntra Studio, boosting brand growth and user engagement; owned the full menswear product lifecycle including research, forecasting, sourcing, design, launch, and customer feedback loops. Redesigned brand guidelines by articulating user personas, product vision, and customer touchpoints; contributed to an award-winning seasonal collection recognized within Myntra’s portfolio.

Management Trainee at Ajio (Reliance Industries)

May 1, 2018 - June 1, 2019

Conducted B2B market analysis and customer segmentation for Tier 2/3 cities (West and South India) to support multiple local brand launches for Ajio B2B. Translated research insights into a product range development for onboarding and national rollout. Created app carousels and banners for the mobile/web app.