Anushka Katiyar

Partnered with LifeLab Therapeutics during MSc capstone to design COMPASS-V, a web-based AI-integrated platform aimed at improving pharmacist-led remote management of elderly polypharmacy in Ireland. Conducted user research, created personas and journey maps, and translated insights into actionable design requirements. Prototyped from lo-fi to hi-fi, applied accessibility standards, and validated designs through usability testing and stakeholder workshops, resulting in a refined, research-backed solution.

Designed a web-based AI-integrated platform to improve pharmacist-led remote management of polypharmacy for the elderly in Ireland with a team of 4. Scaled polypharmacy case management capacity 3x, reducing clinical turnaround time for each case by ~70% (from ~3 days to <1 day). Architected a centralized dashboard enabling pharmacists to generate simplified, high-readability reports by integrating GP referrals, AI-processed scans, clinical histories, and medication interferences into a single interface. Conducted and synthesized user research, benchmarking, personas, journey maps, site maps, stakeholder workshops, and usability testing to translate insights into actionable design requirements. Used AI tools (Claude, Figma AI, Lovable) to rapidly explore solution alternatives and drive informed product decisions.

Owned end-to-end lifecycle and product-market fit for the menswear category, elevating it to the brand’s top-selling category with a 70% revenue contribution. Led focus group insights to shape product roadmap and define user personas, repositioning the brand as ‘conscious’. Designed high-conversion app interfaces and interactive carousels; optimized visual hierarchies to improve user retention and feature discoverability by ~20% during peak campaigns, supporting 350K+ downloads. Led 20+ customer discovery calls, distilled feedback into core insights to improvise product and brand strategy. Conceptualized and delivered Virgio x Playground Season 1 limited-edition apparel and graphics, securing 100% sell-out and tapping into a fanbase of 934K+ followers and 200M+ viewers. Executed a 2-day on-ground sales activation at the U25 Summit with 100+ customers, translating real-time demand signals into actionable product requirements.