Led YouTube team to drive overall channel growth and engagement; increased subscribers from 700K to 2.6M; scaled monthly viewership by 90% via data-driven editorial planning; commissioned high-performing original video topics; directed editors to produce digital-first explainers and Shorts on trending geopolitical, business, and policy topics; spearheaded AI-driven content initiatives using ChatGPT, Canva, Gemini, Leonardo.ai; designed thumbnail frameworks and packaging templates improving CTR; coordinated cross-platform promotion with Instagram and X; achieved lifetime high YouTube viewership.

Multimedia Producer – Digital Video at Next9 News

January 1, 2022 - January 1, 2024

Defined growth strategy for the YouTube channel; produced digital videos for business and financial news; created high-performing thumbnails and packaging formats; identified breaking and trending topics; developed cross-platform audience funnels; directed anchors for Shorts and explainers; collaborated with social media teams to amplify content.

Copy Editor at Next9 News

January 1, 2017 - January 1, 2019

Oversaw SEO optimization for channel headlines, descriptions, and metadata; selected and curated stories/videos to maximize views; designed thumbnails using Photoshop; managed Facebook and YouTube community pages; optimized posts for reach and repurposed clips for social platforms.

Content Editor at Pepper Media

January 1, 2020 - January 1, 2022

Managed uploading of daily news videos for CNBC TV-18 and CNBC Awaaz channels; handled multi-channel posting; coordinated with editorial teams for timely and precise publishing; supported Network 18 (CNBC Awaaz).

Multimedia Producer – Digital Video at Network 18 (CNBC Awaaz)

January 1, 2022 - January 1, 2024

Defined growth strategies for the YouTube channel and developed consistent month-to-month viewership increases. Created high-performing thumbnails and packaging formats still used by the channel. Led multi-channel posting and collaborated closely with editorial teams for timely publishing. Implemented vertical video strategies and cross-platform audience funnels with AI-driven content workflows.