Available to hire
I’m a senior paid media and performance marketing specialist with 8+ years of experience running and optimizing multi-channel campaigns across Google Ads, Meta, TikTok, LinkedIn, Reddit, and Amazon Ads. I focus on measurable growth by improving ROAS/CPA/CPL through rigorous testing, strong tracking and attribution hygiene, and clear, stakeholder-ready reporting.
I’ve built and refined tracking systems (GA4, GTM, and conversion tracking using pixels and APIs) and lead teams that execute with technical accuracy and speed. From managing budgets and day-to-day optimization to designing creative testing frameworks with designers, I translate performance and engagement insights into practical actions that consistently improve results for clients across Australia, the UK, and Singapore.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Beginner
Beginner
Work Experience
Senior Paid Media Manager - The Hype Society at The Hype Society
December 1, 2025 - PresentLed paid search and social strategy for 25+ clients, driving 35% ROAS gains across Google Ads, Meta, and LinkedIn. Built and restructured search tracking to improve CPA; set up and maintained pixel and Conversion API implementations to ensure conversion tracking hygiene and reduce error rates by 40%. Evaluated 50+ monthly creatives using live data and applied geo-targeting improvements to lift regional conversion performance by 22%. Conducted audits and reporting, managed documentation and task backlogs to keep operations aligned with client timelines, and independently resolved tracking anomalies while escalating systemic attribution issues when needed.
Senior Paid Media Manager / Lead Digital Analyst at The Hype Society
December 1, 2025 - PresentLed paid search and social strategy for 25+ clients, driving 35% ROAS gains across Google Ads, Meta, and LinkedIn. Built and restructured search campaign tracking to improve CPA through GA4/GTM-style setup and conversion tracking hygiene, reducing error rates by 40%. Evaluated 50+ monthly creatives with designers using live data and geo-targeting to improve regional conversion performance by 22%. Audited accounts, maintained meticulous documentation, and resolved tracking anomalies independently while scaling attribution consistency. Conducted weekly creative performance analysis with copy and design teams to translate engagement data into new ad variations, and managed daily budget pacing to keep spend aligned with client timelines and approved plans. Overseered multiple client accounts across search and social channels.
Senior Paid Media Manager at The Hype Society
December 1, 2025 - PresentLed full-funnel paid search and paid social strategy across client portfolios in legal, energy, fitness, and e-commerce, managing CPL targets and improving ROAS. Built advanced tracking infrastructure including custom GTM event tagging, GA4 conversion setup, Meta Pixel and Conversions API (CAPI), and CallRail dynamic number insertion for accurate call attribution. Restructured search campaigns using keyword expansion, negative keyword lists, RSA optimization, and budget pacing to shift spend toward high-intent, sales-qualified campaigns. Mentored junior specialists on pixel/CAPI implementation and conversion tracking hygiene, and partnered with design to run creative and A/B testing informed by live performance data; applied granular geo targeting and ad scheduling to lift regional conversion performance.
Digital Marketing Specialist at W360 Group
November 1, 2022 - November 1, 2025Directed end-to-end digital campaigns across a multi-client agency portfolio, ensuring 95%+ campaign delivery on schedule during a three-year engagement. Refined multichannel bidding and budget pacing by monitoring market trends and competitor activity to improve CPA efficiency. Produced clear performance reporting and strategic roadmaps for client and executive stakeholders, surfacing account and state-level insights to guide optimization priorities.
Head of Digital Marketing at Adage Digital
December 1, 2021 - October 1, 2022Led a cross-functional team (social media managers, PPC specialists, web developers, and content writers) owning cross-channel budgets across Google Ads, Meta Ads, and LinkedIn. Overhauled tracking infrastructure using advanced pixel tracking and custom conversions to achieve 100% data accuracy for client reporting. Completed competitive market analysis to identify acquisition growth opportunities and supported executive leadership with new client pitches and onboarding. Designed A/B testing frameworks for ad creative and landing pages to improve conversion rates.
Team Lead, Digital Marketing at Marketing Search Max Pty Ltd
November 1, 2019 - October 1, 2021Led a team of 7 digital marketers against client ROAS and CPA targets, streamlining campaign work by 35% while ensuring delivery consistency. Developed landing page optimization strategies for 20+ clients, measurably boosting user engagement by 40% and conversion rate across the client portfolio. Oversaw a combined $600K in monthly ad spend across a 20-client portfolio, structuring cross-channel campaigns and presenting bi-weekly performance reports.
Team Lead, Digital Marketing at Marketing eSearch Max Pty Ltd
November 1, 2019 - October 1, 2021Led a team of 7 digital marketers against client ROAS and CPA targets, streamlining campaign work by 35% while improving delivery consistency. Developed landing page optimisation strategies for 20+ clients, increasing user engagement by 40% and conversion rate across the client portfolio. Oversaw a combined $600K in monthly ad spend across a 20-client portfolio, structuring cross-channel campaigns and delivering bi-weekly performance reports.
Team Lead, Digital Marketing at SearchMax Pty Ltd
November 1, 2019 - October 1, 2021Managed a team against client ROAS and CPA targets by streamlining campaign workflows to improve operational efficiency and consistency of delivery. Developed landing page optimization strategies that improved engagement and conversion rates across the client portfolio. Oversaw cross-channel campaign architecture and bid management, and delivered regular performance reporting to client stakeholders.
Digital Marketing Executive at Marketing eSearch Max Pty Ltd
October 1, 2018 - October 1, 2019Executed multi-channel Google Ads campaigns across Search, Display, and Shopping for 30 agency clients, delivering 5,000+ qualified acquisitions. Monitored $150K daily ad spend and performance against client KPIs, adjusting bid strategies and budget pacing to reduce CPA by 24% and improve cost-per-click outcomes. Conducted 40+ on-site landing page audits annually and delivered UX recommendations to maximize conversions. Supported marketing operations with performance-focused optimization and reporting.
Digital Marketing Executive at Marketing Search Max Pty Ltd
October 1, 2018 - October 1, 2019Executed multi-channel Google Ads campaigns across Search, Display, and Shopping for 30 agency clients to drive 5,000+ qualified acquisitions. Monitored $150K in daily ad spend and performance against client KPIs, adjusting bidding strategy and budget pacing to reduce CPA by 24% and improve cost-per-click performance. Conducted 40+ on-site landing page audits annually and delivered UX recommendations to maximize conversions.
Digital Marketing Executive at Heineken Lanka
October 1, 2018 - October 1, 2019Executed multi-channel Google Ads campaigns across Search, Display, and Shopping for 30 agency clients, delivering 5,000+ qualified acquisitions. Monitored $150K in daily ad spend and performance against client KPIs, adjusting bidding strategy and budget pacing to reduce CPA by 24% and improve CPC. Conducted 40+ on-site landing page audits annually and provided UX recommendations to maximise conversions. Supported campaign performance optimisation through ongoing analysis and iterative testing.
Digital Marketing Executive at SearchMax Pty Ltd
October 1, 2018 - October 1, 2019Executed multi-channel Google Ads campaigns across Search, Display, and Shopping to drive qualified lead acquisition for an agency client base. Monitored daily spend and performance against KPI targets, adjusting bidding and budget pacing to reduce CPA and CPC. Conducted landing page audits and provided UX recommendations to improve conversion efficiency.
Marketing & Operations Executive (Digital Marketing / Regional Marketing) at Heineken Lanka
June 1, 2017 - June 1, 2018Executed deployment of 12 regional marketing initiatives for the global FMCG brand across five countries, building brand visibility and consumer engagement. Tracked and analyzed local market data across 15 quarterly campaigns to evaluate events, saving 15% in wasted spend. Streamlined internal marketing processes across three departments, improving coordination between a 10-person in-house marketing team and external vendors by 30%.
Marketing Support Executive at Heineken Lanka
June 1, 2017 - June 1, 2018Supported deployment of regional marketing initiatives for a global FMCG brand, building local market brand visibility and consumer engagement. Tracked and analyzed local market data to evaluate effectiveness of promotional campaigns and brand events. Streamlined internal marketing processes to improve coordination between the in-house marketing team and external vendors.
Education
MBA at University of West London
January 1, 2019 - January 1, 2019B.A. (Hons) International Business Management at Staffordshire University
January 1, 2016 - January 1, 2016Master's Degree at University of West London
January 1, 2019 - January 1, 2019Bachelor of Arts (Hons), International Business Management at St.2 016? United Kingdom
January 1, 2016 - January 1, 2016Master's Degree at University of West London
January 1, 2019 - January 1, 2019Bachelor of Arts (Hons), International Business Management at University of West London
January 1, 2016 - January 1, 2016Master's Degree at University of West London
January 1, 2019 - September 24, 2026Bachelor of Arts (Hons) at University of West London
January 1, 2016 - January 1, 2018Master's Degree at University of West London
January 1, 2019 - January 1, 2019Bachelor of Arts (Honours), International Business Management at University of West London
January 1, 2016 - January 1, 2016Qualifications
Google Ads (Search, Display, Video, Shopping)
January 11, 2030 - September 24, 2026Google Analytics (GA4)
January 11, 2030 - September 24, 2026Meta Blueprint (Paid Social & Marketplace: Meta - Facebook)
January 11, 2030 - September 24, 2026LinkedIn Advertising
January 11, 2030 - September 24, 2026TikTok Ads
January 11, 2030 - September 24, 2026Amazon Advertising
January 11, 2030 - September 24, 2026Google Ads (Search, Display, Video, Shopping)
January 11, 2030 - September 24, 2026Google Analytics
January 11, 2030 - September 24, 2026Google Display & Video 360 (DV360)
January 11, 2030 - September 24, 2026Meta (Facebook) Blueprint
January 11, 2030 - September 24, 2026LinkedIn Advertising
January 11, 2030 - September 24, 2026TikTok Ads
January 11, 2030 - September 24, 2026Amazon Advertising
January 11, 2030 - September 24, 2026Google Ads (Search, Display, Video, Shopping)
January 1, 2016 - September 24, 2026Google Analytics
January 1, 2016 - September 24, 2026Google Display & Video 360 (DV360)
January 1, 2016 - September 24, 2026Meta (Facebook) Blueprint
January 1, 2016 - September 24, 2026LinkedIn Advertising
January 1, 2016 - September 24, 2026TikTok Ads
January 1, 2016 - September 24, 2026Amazon Advertising
January 1, 2016 - September 24, 2026Google Ads (Search, Display, Video, Shopping)
January 11, 2030 - September 24, 2026Google Analytics
January 11, 2030 - September 24, 2026Google Display & Video 360 (DV360)
January 11, 2030 - September 24, 2026Meta (Facebook) Blueprint
January 11, 2030 - September 24, 2026LinkedIn Advertising
January 11, 2030 - September 24, 2026TikTok Ads
January 11, 2030 - September 24, 2026Amazon Advertising
January 11, 2030 - September 24, 2026Industry Experience
Retail, Energy & Utilities, Media & Entertainment, Professional Services, Healthcare, Other, Education
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Beginner
Beginner
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