Available to hire
I am a highly experienced Senior Graphic Designer and Creative Director with over 10 years of proven expertise in branding, packaging, digital design, and creative direction. I have successfully worked across FMCG, e-commerce, and entertainment sectors, leading cross-functional teams and managing full-cycle design projects. Skilled in Adobe Creative Suite, Figma, and AI-based design tools like ChatGPT and MidJourney, I pride myself on delivering high-impact visual solutions under tight deadlines.
Throughout my career, I have created award-winning short films and have been involved with large-scale feature film projects, combining storytelling with strong branding and marketing components. My leadership, project management, and collaborative communication skills empower me to align creative strategies with business objectives effectively.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Beginner
Work Experience
Freelance Art Director at MSOLVING, InboundId, ARTEK
January 1, 2016 - January 1, 2017Worked freelancing as Art Director for MSOLVING, InboundId, and ARTEK.
Creative Director at APCM Creative Studio
September 1, 2020 - January 23, 2025Worked as a creative director to develop concept and creative materials for Garudafood TV Commercials, Kuaci Rebo TV Commercial, etc.
Creative Director at Imagixancil
September 1, 2018 - August 31, 2020Led creative direction to develop concept and creative materials for Sriboga Raturaya Holdings including logo and branding.
Art Director at Play.Inc Digital
January 1, 2017 - September 1, 2018Developed creative materials as an Art Director for Bank BNI TV commercials, print ads, and berniaga.com commercials.
Graphic Designer / Illustrator at Handoko
November 1, 2013 - March 1, 2015Worked as graphic designer to develop creative materials for company profiles and storyboards.
Graphic Designer at Khaki Design
September 1, 2007 - September 1, 2008Developed creative materials for Warner Bros clothing and POS as a graphic designer.
Sr. Art Director / Group Head at PT. Metrox Lifestyle
September 1, 2008 - September 1, 2009Led and developed creative materials for Sriboga Raturaya branding and TVC concept as Sr. Art Director and Group Head.
Art Director at X-Factor Advertising
November 1, 2009 - September 1, 2013Developed creative materials for Garudafood TV commercials, Yamaha Music, and the Department of Forestry.
Freelance Art Director at Freelance
January 1, 2016 - January 1, 2017Worked as Freelance Art Director at MSOLVING, InboundId, and ARTEK.
Creative Director at APCM Creative Studio
September 1, 2020 - January 25, 2025Worked as a creative director developing concepts and creative materials for Garudafood TV Commercials, Kuaci Rebo TV Commercial, etc.
Creative Director at Imagixancil
September 1, 2018 - August 31, 2020Worked as a creative director to develop concepts and creative materials for Sriboga Raturaya Holdings including logo and branding.
Art Director at Play.Inc Digital
January 1, 2017 - September 1, 2018Developed creative materials for Bank BNI (TV Commercials & Print ads), and berniaga.com TV Commercials Series.
Graphic Designer / Illustrator at Handoko
November 1, 2013 - March 1, 2015Designed creative materials for company profiles, storyboards, etc.
Graphic Designer at Khaki Design
September 1, 2007 - September 1, 2008Developed creative materials for Warner Bros clothing and POS.
Sr. Art Director / Group Head at PT. Metrox Lifestyle
September 1, 2008 - September 1, 2009Led and developed creative materials for Sriboga Raturaya (branding & TVC concept).
Art Director at X-Factor Advertising
November 1, 2009 - September 1, 2013Developed creative materials for Garudafood TV Commercials, Yamaha Music, Departemen Kehutanan, etc.
Art Director at Boxout
March 1, 2015 - January 1, 2016Worked as an Art Director for various projects.
Creative Director / Director at APCM Creative Production
January 1, 2020 - June 2, 2024Lead TVC production and branding campaigns for top-tier clients such as Garudafood and Kuaci Rebo. Directed feature-length and short films ensuring cohesive visual storytelling aligned with brand identity. Oversaw cross-functional teams including designers, copywriters, and videographers to meet deadlines and quality standards. Integrated AI design tools into workflows to promote innovative solutions and faster prototype iterations.
Creative Director at Imagixancil
January 1, 2018 - December 31, 2020Developed and executed branding strategies for Sriboga Raturaya Holdings that aligned with FMCG best practices. Managed a creative team consisting of designers, illustrators, and photographers for digital and print promotional materials. Collaborated with marketing and product teams to establish cohesive brand guidelines and asset libraries.
Art Director at Play.Inc Digital
January 1, 2017 - December 31, 2018Conceptualized and produced TVCs and print ads for clients including Bank BNI and Berniaga.com. Led visual concepting sessions to refine UX/UI elements for digital marketing campaigns. Ensured alignment of design deliverables with brand messaging and market demands.
Creative Director at Boxout Protocol
January 1, 2015 - December 31, 2016Drove branding strategies for diverse clients, focusing on e-commerce and digital marketing. Supervised junior designers in creating engaging visual content including ads, social media graphics, and promotional videos. Collaborated with external contractors and managed production processes to ensure timely and on-budget project delivery.
Art Director at Handoko
January 1, 2013 - December 31, 2015Designed branding and marketing materials including corporate profiles and digital ads for clients in retail and entertainment industries. Developed creative concepts for print and digital advertising in collaboration with copywriters and marketing teams.
Art Director at X-Factor Advertising
January 1, 2009 - December 31, 2013Led design efforts for TVCs and promotional assets supporting brands like Garudafood and Yamaha Music. Coordinated cross-media projects including digital banners, POS materials, and packaging designs.
Graphic Designer at PT. Metrox Lifestyle
January 1, 2008 - December 31, 2009Created visual strategies for fashion marketing campaigns including product packaging and retail branding. Collaborated with merchandising teams to ensure consistent brand representation across all touchpoints.
Graphic Designer / Illustrator at KHAKI Design
January 1, 2007 - December 31, 2008Produced illustrations and graphic designs for commercial and fashion clients adhering to tight creative briefs. Assisted senior designers in client presentations and brand identity development.
Creative Director / Director at APCM Creative Production
January 1, 2020 - June 5, 2024Led TVC production and branding campaigns for major clients including Garudafood and Kuaci Rebo. Directed feature-length and short films ensuring cohesive visual storytelling aligned with brand identity. Managed cross-functional teams including designers, copywriters, and videographers to meet strict deadlines and quality standards. Integrated AI design tools into workflows to promote innovation and accelerate prototype iterations.
Creative Director at Imagixancil
January 1, 2018 - January 1, 2020Developed and executed branding strategies for Sriboga Raturaya Holdings aligned with FMCG best practices. Managed a creative team of designers, illustrators, and photographers producing digital and print materials. Collaborated with marketing and product teams to establish cohesive brand guidelines and asset libraries.
Art Director at Play.Inc Digital
January 1, 2017 - January 1, 2018Conceptualized and produced TVCs and print ads for clients including Bank BNI and Berniaga.com. Led visual concept sessions to refine UX/UI elements for digital marketing campaigns. Ensured alignment of design deliverables with brand messaging and market demands.
Creative Director at Boxout Protocol
January 1, 2015 - January 1, 2016Drove branding strategies for e-commerce and digital marketing clients. Supervised junior designers producing engaging visual content including ads, social media graphics, and promotional videos. Managed collaboration with contractors to ensure timely and on-budget project completion.
Art Director at Handoko
January 1, 2013 - January 1, 2015Designed branding and marketing materials for clients in retail and entertainment industries. Developed creative concepts for print and digital advertising in collaboration with copywriters and marketing teams.
Art Director at X-Factor Advertising
January 1, 2009 - January 1, 2013Led design efforts for TVCs and promotional assets supporting brands such as Garudafood and Yamaha Music. Coordinated cross-media projects including digital banners, POS materials, and packaging designs.
Graphic Designer at PT. Metrox Lifestyle
January 1, 2008 - January 1, 2009Created visual strategies for fashion marketing campaigns including product packaging and retail branding. Collaborated with merchandising teams to maintain consistent brand representation across all touchpoints.
Graphic Designer / Illustrator at KHAKI Design
January 1, 2007 - January 1, 2008Produced illustrations and graphic designs for commercial and fashion clients adhering to creative briefs. Assisted senior designers with client presentations and brand identity development.
Creative Director at APCM Studio
January 1, 2020 - PresentLeading creative direction since 2020, managing full-cycle design projects including branding, packaging, and digital design. Responsible for guiding cross-functional teams and aligning creative strategies with brand guidelines, delivering impactful visuals for FMCG, e-commerce, and entertainment sectors.
Creative Director at Imagixancil
January 1, 2020 - August 12, 2025Creative Director role from 2018 to 2020 involving the development and execution of creative projects focusing on branding, visual storytelling, and marketing campaigns.
Art Director at Play.Inc Digital
January 1, 2018 - August 12, 2025Managed creative visual design and art production, contributing to branding and marketing initiatives from 2017 to 2018.
Creative Director at Boxout Protocol
January 1, 2016 - August 12, 2025Directed creative campaigns and branding projects, overseeing design teams from 2015 to 2016.
Art Director at Handoko
January 1, 2015 - August 12, 2025Led art direction and visual design processes during 2013 to 2015, enhancing brand identity and communication materials.
Graphic Designer at PT. Metrox Lifestyle
January 1, 2009 - August 12, 2025Responsible for graphic design tasks from 2008 to 2009, including digital and print design to support marketing and branding efforts.
Graphic Designer / Illustrator at KHAKI Design
January 1, 2008 - August 12, 2025Provided graphic design and illustration services from 2007 to 2008, contributing to creative projects and branding solutions.
Education
Bachelor of Arts at ARS International University
January 1, 2000 - December 31, 2007Bachelor of Arts at ARS International University
January 1, 2000 - December 31, 2007Bachelor of Arts in Visual Communication Design at ARS International University
January 11, 2030 - August 12, 2025Qualifications
Industry Experience
Media & Entertainment, Consumer Goods, Retail, Professional Services, Travel & Hospitality, Software & Internet
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Beginner
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