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Creative strategist with a background in performance marketing and social-first campaigns, focused on understanding how people behave online and using those insights to build ideas that actually resonate. I develop testable angles, hooks, and concepts, then iterate based on real performance across platforms like TikTok and Meta, actively using AI to speed up research and refine concepts into clear, stable campaign ideas. I bring a mix of creative and analytical thinking: translating campaign data into actionable insights, improving creative assets and landing page UX to increase conversions, and collaborating across teams to connect brand, audience intent, and commercial opportunities. I’ve supported rebranding and commercial roadmaps, grew TikTok audiences and engagement, and managed Meta ads to deliver measurable lift in conversion rate.…Creative strategist with a background in performance marketing and social-first campaigns, focused on understanding how people behave online and using those insights to build ideas that actually resonate. I develop testable angles, hooks, and concepts, then iterate based on real performance across platforms like TikTok and Meta, actively using AI to speed up research and refine concepts into clear, stable campaign ideas. I bring a mix of creative and analytical thinking: translating campaign data into actionable insights, improving creative assets and landing page UX to increase conversions, and collaborating across teams to connect brand, audience intent, and commercial opportunities. I’ve supported rebranding and commercial roadmaps, grew TikTok audiences and engagement, and managed Meta ads to deliver measurable lift in conversion rate.

ANYELY DIAZ FELIX

Creative Director, Digital Marketer, Brand Strategist, +2

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Creative strategist with a background in performance marketing and social-first campaigns, focused on understanding how people behave online and using those insights to build ideas that actually resonate. I develop testable angles, hooks, and concepts, then iterate based on real performance across platforms like TikTok and Meta, actively using AI to speed up research and refine concepts into clear, stable campaign ideas. I bring a mix of creative and analytical thinking: translating campaign data into actionable insights, improving creative assets and landing page UX to increase conversions, and collaborating across teams to connect brand, audience intent, and commercial opportunities. I’ve supported rebranding and commercial roadmaps, grew TikTok audiences and engagement, and managed Meta ads to deliver measurable lift in conversion rate.…Creative strategist with a background in performance marketing and social-first campaigns, focused on understanding how people behave online and using those insights to build ideas that actually resonate. I develop testable angles, hooks, and concepts, then iterate based on real performance across platforms like TikTok and Meta, actively using AI to speed up research and refine concepts into clear, stable campaign ideas. I bring a mix of creative and analytical thinking: translating campaign data into actionable insights, improving creative assets and landing page UX to increase conversions, and collaborating across teams to connect brand, audience intent, and commercial opportunities. I’ve supported rebranding and commercial roadmaps, grew TikTok audiences and engagement, and managed Meta ads to deliver measurable lift in conversion rate.

Available to hire

Creative strategist with a background in performance marketing and social-first campaigns, focused on understanding how people behave online and using those insights to build ideas that actually resonate. I develop testable angles, hooks, and concepts, then iterate based on real performance across platforms like TikTok and Meta, actively using AI to speed up research and refine concepts into clear, stable campaign ideas.

I bring a mix of creative and analytical thinking: translating campaign data into actionable insights, improving creative assets and landing page UX to increase conversions, and collaborating across teams to connect brand, audience intent, and commercial opportunities. I’ve supported rebranding and commercial roadmaps, grew TikTok audiences and engagement, and managed Meta ads to deliver measurable lift in conversion rate.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Spanish; Castilian

Fluent

Dutch

Advanced

Portuguese

Beginner

Work Experience

Junior Growth Creator at Like Honey | Remote

April 1, 2025 - September 1, 2025

Analyzed campaign performance across Meta, TikTok, LinkedIn, and Snapchat and contributed to a 15% increase in conversion rates. Developed and tested variations in hooks, messaging, and creative angles to improve performance. Supported paid campaigns with performance-driven outcomes, worked closely with growth managers to identify creative and strategic opportunities, and translated campaign data into actionable insights for optimization.

Creative & Visual Designer / Social Advertising Specialist (Freelancer) at VendiCOMM| Remote

April 1, 2025 - September 1, 2025

Managed and optimized Meta Ads campaigns for e-commerce clients with a focus on conversion. Identified landing page and UX improvements to support better performance. Designed creative assets aligned with platform behavior and user intent. Managed social media content across Meta and LinkedIn. Delivered performance-driven outcomes via iteration of hooks, messaging, and creative angles; supported paid campaigns with budgets exceeding €5K and translated campaign data into actionable insights for optimization.

Digital Marketing & Talent Sourcer (Internship) at Jaguar Land Rover | JLR Consulting (Consulted for JLR)

January 1, 2025 - January 1, 2025

Consulted on customer research and benchmarking activities for an engineering brief aligned to Jaguar Land Rover. Used AI tools to analyze needs, generate insights, and inform solution recommendations.

AI Consulting Intern at Accenture, UK

January 1, 2025 - February 1, 2025

Consulted on an engineering-focused brief for Jaguar Land Rover, achieving a 93% project score. Used AI tools (e.g., Copilot, ChatGPT, Gemini) to support customer research, benchmarking, and insight generation. Analyzed customer needs and market positioning to inform solution development. Leveraged generative AI to explore and visualize concepts (including image generation) to communicate proposed solutions, then translated research and insights into structured, solution-oriented recommendations.

Content Strategy Brand Positioning (SEMrush AI native) - Content Strategy & Project Work at SEMrush

May 1, 2024 - February 1, 2025

Built brand positioning and content strategy work using AI-native tools and platforms. Produced content deliverables and leveraged AI tools for ideation and execution. (Role title and exact scope not fully specified in the resume.)

Digital Marketing Consultant at Humus Group | Nasyl(a)n - On-site

June 1, 2023 - November 1, 2023

Developed and executed social media strategies, increasing engagement by 30%. Created TikTok content tailored to platform behavior, improving growth and interaction by 50%. Supported alignment between digital marketing efforts and overarching business goals.

Marketing Assistant Intern at Building Depot Suriname N.V. | On-site

October 1, 2021 - March 1, 2022

Managed Facebook content, increasing social traffic by 25%. Conducted market research to support marketing strategy and audience understanding. Coordinated content calendars and supported campaign execution, assisting with marketing operations and communications tasks.