Hi, I’m Wael Aouididi, a digital marketing executive and entrepreneur with 10+ years of experience driving growth for SaaS companies. I’ve led multi-channel campaigns, built B2B SaaS platforms from scratch, and delivered viral campaigns with 4M+ views and 4x revenue growth. I’m passionate about turning bold ideas into measurable results and collaborating across cross-functional teams to scale growth globally. I blend creative execution with data-driven strategy across SEO, paid media, cold outreach, landing page optimization, content creation, and UX/UI leadership. My experience spans US, UK, and European markets, and I’m adept at aligning product, marketing, and sales to drive sustainable growth in fast-paced environments.

Wael Aouididi

Hi, I’m Wael Aouididi, a digital marketing executive and entrepreneur with 10+ years of experience driving growth for SaaS companies. I’ve led multi-channel campaigns, built B2B SaaS platforms from scratch, and delivered viral campaigns with 4M+ views and 4x revenue growth. I’m passionate about turning bold ideas into measurable results and collaborating across cross-functional teams to scale growth globally. I blend creative execution with data-driven strategy across SEO, paid media, cold outreach, landing page optimization, content creation, and UX/UI leadership. My experience spans US, UK, and European markets, and I’m adept at aligning product, marketing, and sales to drive sustainable growth in fast-paced environments.

Available to hire

Hi, I’m Wael Aouididi, a digital marketing executive and entrepreneur with 10+ years of experience driving growth for SaaS companies. I’ve led multi-channel campaigns, built B2B SaaS platforms from scratch, and delivered viral campaigns with 4M+ views and 4x revenue growth. I’m passionate about turning bold ideas into measurable results and collaborating across cross-functional teams to scale growth globally.

I blend creative execution with data-driven strategy across SEO, paid media, cold outreach, landing page optimization, content creation, and UX/UI leadership. My experience spans US, UK, and European markets, and I’m adept at aligning product, marketing, and sales to drive sustainable growth in fast-paced environments.

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Experience Level

Expert
Expert
Expert
Expert
Intermediate

Language

Arabic
Fluent
English
Fluent
French
Advanced

Work Experience

Growth Specialist at Shipzzer
April 1, 2025 - Present
Ranked website in top 3 on Google through targeted SEO strategy and content optimization; achieved 50%+ email open rates via highly personalized cold outreach campaigns; produced and managed social media content driving brand growth and audience engagement; optimized landing pages for conversion, improving user flow and lead generation performance.
Digital Marketing & Design Specialist at Bottle Nexus
September 1, 2024 - February 28, 2025
Led full rebranding and website redesign, delivering a cohesive modern brand identity; created and edited reels and thumbnails to enhance Instagram engagement and brand visibility; redesigned digital assets to align with updated brand guidelines; designed new UI/UX for the checkout experience, improving user flow and conversion rates.
Growth Marketer at Zembra
May 1, 2023 - June 30, 2024
Quadrupled revenue within 14 months by executing multi-channel campaigns across search, social, and email; enhanced website content and UX resulting in measurable improvements in conversion rates; conducted market research and competitor analysis to identify trends and growth opportunities; monitored KPIs using Google Analytics and HubSpot; delivered data-driven optimization recommendations.
CEO & Chief Marketing Officer at Growapp, LTD
July 1, 2020 - April 30, 2024
Built B2B SaaS content creation platform from scratch; listed on AppSumo with industry-low churn rate; owned full product lifecycle: backlog management, UI/UX design in Figma, testing, and roadmap planning; drove growth via cold email campaigns (Lemlist), marketing automation (Make.com), and social media strategy; managed pricing definition, offer testing, and end-to-end sales strategy using HubSpot CRM.
Business Development Manager at Focus Corporation
June 1, 2019 - June 30, 2020
Defined and launched 3 cloud product lines including Tunisia's first VMware-based cloud service offering; developed full online and offline communication strategy; trained a 5-person marketing team in digital practices; built commercial messaging and sales scripts in close collaboration with the sales team, improving conversion pitch.
Co-Founder, CEO & Chief Product Officer at Kpeiz
May 1, 2016 - February 28, 2019
Scaled startup from inception to seed funding, managing 10+ collaborators and 30+ enterprise clients; led product research, roadmap development, UI/UX improvements, and new feature delivery; generated leads via Facebook Ads, LinkedIn Ads, Google Ads, A/B testing, landing pages, and cold email campaigns.
Social Media Manager & Project Manager at Kanaseed
July 1, 2014 - April 30, 2016
Managed paid and organic campaigns for Nescafe, KitKat, Samsung, and Ooredoo; won award at the Pros de la Com ceremony for Samsung Olympic campaign; reached #1 most engaging brand page in Tunisia (Socialbakers); led a team of 4 community managers and designers; oversaw content production and paid ads.

Education

National Diploma in Advertising at Higher School of Design Sciences & Technologies, Tunis
January 1, 2004 - January 1, 2009

Qualifications

Bachelor of Mathematics
January 11, 2030 - January 1, 2004
Google & Growth Hacking Certification
January 11, 2030 - June 1, 2026

Industry Experience

Software & Internet, Professional Services, Media & Entertainment, Other