Hi, I’m Hasmik, a Senior Graphic Designer and UI/UX Designer with 12+ years of experience in digital design, marketing, and product. I create high-performing visuals for social media, ads, landing pages, and interfaces, with a strong focus on clarity, user behavior, and conversion. I have experience working in fast-paced environments, including iGaming and fintech, where speed and results matter. I actively use AI tools like Midjourney, Runway, Photoshop Generative Fill, Kling, and others to scale production and explore creative directions. I also use Lovable for landing pages. Some of my recent work is not publicly available due to confidentiality, but I can share it separately if needed and walk you through my process.

Hasmik Aproyan

Hi, I’m Hasmik, a Senior Graphic Designer and UI/UX Designer with 12+ years of experience in digital design, marketing, and product. I create high-performing visuals for social media, ads, landing pages, and interfaces, with a strong focus on clarity, user behavior, and conversion. I have experience working in fast-paced environments, including iGaming and fintech, where speed and results matter. I actively use AI tools like Midjourney, Runway, Photoshop Generative Fill, Kling, and others to scale production and explore creative directions. I also use Lovable for landing pages. Some of my recent work is not publicly available due to confidentiality, but I can share it separately if needed and walk you through my process.

Available to hire

Hi, I’m Hasmik, a Senior Graphic Designer and UI/UX Designer with 12+ years of experience in digital design, marketing, and product.

I create high-performing visuals for social media, ads, landing pages, and interfaces, with a strong focus on clarity, user behavior, and conversion. I have experience working in fast-paced environments, including iGaming and fintech, where speed and results matter.

I actively use AI tools like Midjourney, Runway, Photoshop Generative Fill, Kling, and others to scale production and explore creative directions. I also use Lovable for landing pages.

Some of my recent work is not publicly available due to confidentiality, but I can share it separately if needed and walk you through my process.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
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Language

Armenian
Fluent
Russian
Fluent
English
Advanced
French
Beginner

Work Experience

Senior Brand & Marketing Designer
July 1, 2025 - Present
Developed the brand identity and brandbook, including logo usage, colors, typography, and visual guidelines • Designed marketing visuals for digital platforms and promotional campaigns • Created banners, social media visuals, and other brand communication materials • Developed visual assets for multiple internal and external brand pages • Prepared and adapted visual materials for marketing and promotional use • Ensured visual consistency across all brand and marketing materials • Collaborated with team members to align design output with marketing needs • Used AI tools (ChatGPT, Gemini, Freepik, Midjourney, Firefly, Nano Banana, Higgsfield, Weavy) to speed up creative workflow and production
Senior Graphic Designer, UI/UX Designer
July 1, 2024 - June 1, 2025
Designed UI/UX for websites, mobile apps, and landing pages; Created responsive layouts, icons, and interface components; Designed email campaigns, banners, and social media visuals; Collaborated with developers for accurate design implementation; Used AI tools (Freepik, Midjourney, Firefly, ChatGPT) to boost creative workflow and speed
Senior Graphic Designer
May 1, 2024 - October 1, 2024
Created cohesive brand visuals and campaign elements; Managed multiple design tasks under tight deadlines; Brand visuals and packaging; Campaign materials; Assisted in project monitoring and delivery
Senior Graphic Designer
October 1, 2024 - August 1, 2025
Crafted print and digital designs aligned with brand aesthetics; Contributed to packaging and promotional materials; Assisted in monitoring of projects; Graphic design for the company’s marketing materials
Senior Graphic Designer, UI/UX Designer at Z&A Stores LLC
May 1, 2023 - March 1, 2024
Design of POS materials (posters, stands, flyers, cards, social media banners, photo editing and much more); UI/UX (app design, icons, web & mobile design); Logo design; Assisted in project monitoring; Graphic design for the company’s marketing materials
Graphic Designer at CCC International LLC
March 1, 2022 - March 1, 2023
(full-time) Typesetting of texts for webtoon, manga and other comics; Cleaning and redrawing of art in preparation for typesetting; Typesetting quality checks and revisions; Coordination with team members and client; Graphic design for the company’s marketing materials
Graphic Designer at CCC International LLC
March 1, 2023 - May 1, 2024
(freelance) Typesetting for webtoon, manga; coordination with team members; Graphic design for marketing materials
Graphic/UI-UX Designer at Fiverr.com, Freelancer.com
March 1, 2020 - November 1, 2022
Web & Mobile Design, app design, landing page, UI/UX redesign; Logo design, graphic design, flyer design, business card design, banner
Senior Graphic Designer, UI/UX Designer at Z&A Stores LLC
March 1, 2024 - May 1, 2024
Contract role overseeing POS materials, logo design, project monitoring, and marketing materials; UI/UX design for web & mobile
Senior Brand & Marketing Designer at Vanguard Games LLC / BigBrog LLC
July 1, 2025 - Present
Developed brand identity systems and visual guidelines; designed marketing visuals for digital platforms and promotional campaigns; created banners, social media assets and brand communication materials; produced visual assets for multiple internal and external brand projects; maintained visual consistency across marketing channels and digital products; collaborated with marketing and product teams to support campaign launches; integrated AI tools (ChatGPT, Midjourney, Firefly, Runway ML and others) to accelerate concept development and production workflows
Senior Graphic Designer, UI/UX Designer at BigBrog LLC
July 1, 2024 - June 30, 2025
Designed UI/UX for websites, landing pages and mobile applications; created responsive layouts, icons and interface components; produced email campaigns, marketing banners and social media visuals; collaborated with developers to ensure accurate design implementation; applied AI tools (Midjourney, Firefly, ChatGPT, Freepik AI) to speed up design ideation and content production
Senior Graphic Designer, UI/UX Designer at es LLC
January 1, 2020 - December 31, 2024
Brand identity and logo design; Marketing and promotional design materials; UI/UX design for websites and mobile apps; Social media and digital marketing visuals; Collaboration with marketing teams and project managers
Graphic/UI-UX Designer at Fiverr / Freelancer Platforms
January 1, 2020 - December 31, 2022
Web and mobile interface design; Landing page design and redesign projects; Logo design and brand graphics; Marketing visuals including banners, flyers and promotional materials; Worked with international clients on digital design projects
Designer & Marketer at SGI Invest LLC; Artsweet Cakes LLC; Cult.am; Unibank CJSC; Nork Capital management; Nork developments; Nork Retail Group; Nork Tower; Nork Sys
January 1, 2009 - December 31, 2021
Designed marketing and promotional materials (flyers, posters, banners, business cards); Produced POS materials and print assets; Contributed to website design and visual updates; Supported brand communication and marketing initiatives; Collaborated with marketing teams on campaign visuals and content; Developed early experience in UI/UX and digital design

Education

UI/UX Design at Code School
May 1, 2023 - March 1, 2024
Master Degree in Graphics at Yerevan State Academy of Fine Arts, Department of Graphics
January 1, 2010 - December 31, 2012
Degree in World Economics at Russian-Armenian (Slavonic) State University, Department of Economics
January 1, 2004 - December 31, 2009

Qualifications

UI/UX Design Certificate
May 1, 2023 - March 1, 2024

Industry Experience

Media & Entertainment, Software & Internet, Retail, Professional Services, Education