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I am an experienced Lead UI/UX Designer and Senior Consultant with a strong background in designing intuitive and user-centered digital platforms especially within the oil & gas industry. I specialize in developing cohesive Design Systems, conducting UX research, and collaborating closely with cross-functional teams to deliver seamless user experiences that align with business objectives. My passion lies in creating solutions that boost operational efficiency and enhance user engagement through design thinking and agile methodologies. With a history of mentoring junior designers and managing complex projects including platforms for Petronas and other major stakeholders, I bring a collaborative and empathetic approach to design leadership. I continuously strive to integrate innovation, data-driven insights, and best UI/UX practices to create impactful digital experiences that resonate with users and drive business success.…I am an experienced Lead UI/UX Designer and Senior Consultant with a strong background in designing intuitive and user-centered digital platforms especially within the oil & gas industry. I specialize in developing cohesive Design Systems, conducting UX research, and collaborating closely with cross-functional teams to deliver seamless user experiences that align with business objectives. My passion lies in creating solutions that boost operational efficiency and enhance user engagement through design thinking and agile methodologies. With a history of mentoring junior designers and managing complex projects including platforms for Petronas and other major stakeholders, I bring a collaborative and empathetic approach to design leadership. I continuously strive to integrate innovation, data-driven insights, and best UI/UX practices to create impactful digital experiences that resonate with users and drive business success.

Muhammad Syarafuddin Bin Khairul Anuar

UX Designer, Graphic Designer, 3D Designer

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I am an experienced Lead UI/UX Designer and Senior Consultant with a strong background in designing intuitive and user-centered digital platforms especially within the oil & gas industry. I specialize in developing cohesive Design Systems, conducting UX research, and collaborating closely with cross-functional teams to deliver seamless user experiences that align with business objectives. My passion lies in creating solutions that boost operational efficiency and enhance user engagement through design thinking and agile methodologies. With a history of mentoring junior designers and managing complex projects including platforms for Petronas and other major stakeholders, I bring a collaborative and empathetic approach to design leadership. I continuously strive to integrate innovation, data-driven insights, and best UI/UX practices to create impactful digital experiences that resonate with users and drive business success.…I am an experienced Lead UI/UX Designer and Senior Consultant with a strong background in designing intuitive and user-centered digital platforms especially within the oil & gas industry. I specialize in developing cohesive Design Systems, conducting UX research, and collaborating closely with cross-functional teams to deliver seamless user experiences that align with business objectives. My passion lies in creating solutions that boost operational efficiency and enhance user engagement through design thinking and agile methodologies. With a history of mentoring junior designers and managing complex projects including platforms for Petronas and other major stakeholders, I bring a collaborative and empathetic approach to design leadership. I continuously strive to integrate innovation, data-driven insights, and best UI/UX practices to create impactful digital experiences that resonate with users and drive business success.

Available to hire

I am an experienced Lead UI/UX Designer and Senior Consultant with a strong background in designing intuitive and user-centered digital platforms especially within the oil & gas industry. I specialize in developing cohesive Design Systems, conducting UX research, and collaborating closely with cross-functional teams to deliver seamless user experiences that align with business objectives. My passion lies in creating solutions that boost operational efficiency and enhance user engagement through design thinking and agile methodologies.

With a history of mentoring junior designers and managing complex projects including platforms for Petronas and other major stakeholders, I bring a collaborative and empathetic approach to design leadership. I continuously strive to integrate innovation, data-driven insights, and best UI/UX practices to create impactful digital experiences that resonate with users and drive business success.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Work Experience

Lead UI/UX Designer & Senior Consultant at The eCEOs Sdn Bhd

April 1, 2025 - Present

Leading UI/UX design for critical platforms such as Project PLMS, enabling vendor registration and licensing for Petronas and subsidiaries. Oversaw end-to-end project delivery from discovery to implementation, including process mapping and compliance. Coordinated with product owners, stakeholders, and cross-functional teams in an agile environment. Developed high-fidelity prototypes and cohesive Design Systems that reduced design timelines by 80%, significantly improving team efficiency. Mentored and coached intern designers to elevate UI/UX standards within the team.

Acting Lead UI/UX Designer & Senior Consultant at The eCEOs Sdn Bhd

April 1, 2025 - August 23, 2025

Managed a team of two designers delivering user-centered high-quality design solutions for Project VISMA, an integrated platform supporting 25+ oil and gas stakeholders managing material transfers exceeding MYR 100 million. Led design system implementation using Design Thinking, improving operational efficiency and reducing design timelines by 50%. Conducted user research and UI audits resulting in 70% improvement in consistency and 20% boost in user engagement. Provided Level 2 technical support and executed SQL queries for issue resolution. Mentored junior designers and ensured alignment with agile project goals.

UX Designer at FPT Software Malaysia Sdn Bhd

August 31, 2024 - August 23, 2025

Delivered UI/UX solutions for Project VISMA, an integrated platform serving over 25 oil and gas stakeholders in Malaysia. Designed and maintained a cohesive Design System improving team efficiency and consistency. Conducted user research and analysis to inform design decisions, collaborating with stakeholders and technical teams in agile environment. Enhanced user engagement by 20% through targeted solutions. Cultivated partnerships with major clients including Petronas and Shell, supporting platform adoption by 1,000+ users.

Senior UI/UX Designer at Vector Intelligence Sdn Bhd

August 31, 2023 - August 23, 2025

Developed UI designs for web and mobile applications for clients including Royal Malaysian Police Department and Istana Negara. Collaborated with cross-functional teams using Agile and Design Thinking methodologies. Conducted user research using A/B and usability testing to enhance user experience and design consistency. Led integration of body-worn camera systems and streamlined emergency call-taking processes improving operational efficiency. Received client recognition for delivering high-quality projects.

Graphic Designer cum Social Media Manager at De Skylight Roofing Sdn Bhd

January 31, 2023 - August 23, 2025

Created persuasive monthly graphic advertisements and managed multiple Facebook pages for roofing, solar panel, and glass production businesses. Utilized copywriting skills to generate impactful posts that increased sales and engagement. Delivered immersive 3D visualizations for project planning. Achieved a 10% sales increase and expanded product markets successfully.

Senior 3D Designer at Bean & Bolt Sdn Bhd

August 31, 2020 - August 23, 2025

Proposed innovative exhibition design concepts using 3D modeling, rendering, and artist impressions for international clients including Asiasat, Siemens, and Measat. Managed design and installation processes ensuring compliance and quality. Delivered over 100 exhibition designs maintaining high standards and client satisfaction.

Graphic Designer cum 3D Designer at The Frenz Sdn Bhd

March 31, 2017 - August 23, 2025

Designed graphic materials for promotional campaigns and ensured print and digital quality standards. Developed detailed 3D models for interior design projects using advanced software and rendering techniques. Collaborated with cross-functional teams delivering cohesive and impactful design solutions, contributing to increased client engagement.

Junior 3D Architecture Designer at Carnaby Group Sdn Bhd

February 29, 2016 - August 23, 2025

Converted AutoCAD floor plans into intricate 3D models for interior and exterior building design projects. Enhanced visual quality using Adobe Photoshop techniques to support property marketing campaigns.