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Hi! I'm Aparajita, a passionate digital marketing professional dedicated to creating impactful media strategies. With experience across various industries, I love collaborating with teams to achieve remarkable results and staying ahead of digital trends. I'm always eager to learn and share knowledge, whether it's mentoring my team or providing insights to clients.…

Aparajita Singh

Digital Marketer, Marketing Strategist, PPC Manager

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Hi! I'm Aparajita, a passionate digital marketing professional dedicated to creating impactful media strategies. With experience across various industries, I love collaborating with teams to achieve remarkable results and staying ahead of digital trends. I'm always eager to learn and share knowledge, whether it's mentoring my team or providing insights to clients.…

Available to hire

Hi! I’m Aparajita, a passionate digital marketing professional dedicated to creating impactful media strategies. With experience across various industries, I love collaborating with teams to achieve remarkable results and staying ahead of digital trends. I’m always eager to learn and share knowledge, whether it’s mentoring my team or providing insights to clients.

Skills

Google Ads

Experience Level

Google Ads

Expert

Work Experience

Manager- Digital Media Planning at Zenith

November 1, 2024 - Present

Currently employed, I develop digital media strategies based on client and business objectives, target audience insights, and budget. I collaborate with creative, marketing, and data teams to align messaging with media plans, monitor campaign performance, and adjust strategies based on data and trends.

Digital Marketing Manager at GroupM India

December 1, 2020 - October 1, 2024

I managed media planning for reputed brands across multiple digital platforms. My role involved creating and executing campaign setups, setting up QA/QC processes, tracking KPIs, and managing a team of digital marketing professionals to optimize campaigns.

Digital Marketing Executive at Bay Leaf Integrate Communication Solutions

February 1, 2020 - July 1, 2020

I was responsible for building and executing account structures for various social media platforms and pulling performance data, creating reports, and providing insights.

Research Analyst Intern at WebEngage

October 1, 2019 - December 1, 2019

I identified and collected prospective client information for the sales team in the SEA region.

Audit Executive at C.G.S. and Associates

October 1, 2017 - September 1, 2019

I handled GST and TDS payment and return filing, along with tax audits and internal audits.

Audit Assistant at Rajen Damani and Associates

February 1, 2016 - April 1, 2017

I performed internal audits of leading foreign banks focusing on cross-border remittances.

Customer Service Associate at HDFC Securities

May 1, 2014 - November 1, 2014

I handled client queries related to accounts through calls, chats, and emails, assisting in online trading and providing guidance on corporate actions.