With over 5 years of experience driving ROI for brands in Retail, FMCG, and Fintech, I bring "big agency" and "in-house" expertise to your project. Whether you need a high-converting Ecommerce strategy, lead generation for Fintech, or a full digital audit, I deliver data-backed results. I specialize in scaling brands through paid media, SEO, and performance marketing.

Apeksha Jagadeesh

PRO

With over 5 years of experience driving ROI for brands in Retail, FMCG, and Fintech, I bring "big agency" and "in-house" expertise to your project. Whether you need a high-converting Ecommerce strategy, lead generation for Fintech, or a full digital audit, I deliver data-backed results. I specialize in scaling brands through paid media, SEO, and performance marketing.

Next availability:
April 16, 2026

With over 5 years of experience driving ROI for brands in Retail, FMCG, and Fintech, I bring “big agency” and “in-house” expertise to your project. Whether you need a high-converting Ecommerce strategy, lead generation for Fintech, or a full digital audit, I deliver data-backed results. I specialize in scaling brands through paid media, SEO, and performance marketing.

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Language

English
Fluent

Work Experience

Paid Media Specialist at Pay.com.au
January 1, 2026 - April 1, 2026
Overall campaign management, Activation, optimisation, and reporting on KPIs Responsible for the development and execution of multi-channel paid media strategies across Search, Social, and Display Managed complex campaigns for Pay.com.au’s Full funnel strategy, focusing on customer acquisition and retention. Build and maintain productive partnerships with key media and technology partners. Coordinate the complete media lifecycle, from creative conceptualization to technical pixel implementation and scaling Provide thought leadership and contribute to innovation and best practice. A/B testing for best creative practices and audience targeting. Finding opportunities to build complex retargeting funnels that capture lost customers and maximize ROAS
Digital Marketing Consultant at EG Trade
August 1, 2024 - October 1, 2024
Oversee the execution of paid digital strategy for key clients; manage campaigns across Google Search, Google Shopping, Meta, and YouTube; develop and advance account development plans; coordinate cross-channel insights and optimization.
Brand Management Consultant at My Group Australia
July 1, 2019 - September 1, 2019
Re-branding from GTRS to My Group Australia; develop integrated social media plans; create social media posts; lead graphic concepts for client campaigns; manage client social media accounts and stakeholder communications.
Media Coordinator at Mindshare
June 1, 2021 - April 1, 2022
Coordinate media plans and reporting; maintain relationships with clients, publishers, and internal stakeholders; prepare data-driven insights for campaigns; support on social and display activations.
Performance Executive at Mindshare
May 1, 2022 - July 1, 2024
Support planning and execution across paid media; assist in briefing responses, keyword and search volume research; maintain close client and publisher relationships; contribute to account development plans.
Digital Marketing Coordinator at Market Place - MediaCom
November 1, 2020 - May 1, 2021
Coordinate multi-channel campaigns; support planning and optimization; track KPIs; liaise with clients and internal teams to ensure timely delivery.
Performance Media Manager at ANZ Bank, PHD
April 15, 2026 - January 30, 2026
Lead programmatic, paid search and paid social strategy and campaign management, integrating insights from other digital channels. Develop integrated, data-led recommendations aligned with client briefs and business objectives. Providing recommendations in post campaign analysis (PCAs), applying your understanding of campaign performance and best practice across our client portfolio. Build and maintain productive partnerships with key media and technology partners. Foster strong client relationships and ensure campaign delivery, reporting, and clear communication. Provide thought leadership and contribute to innovation and best practice. Serve as the primary contact for clients, leading regular Work-In-Progress (WIP) meetings and providing comprehensive monthly reports

Education

Master of Marketing at Deakin University
March 1, 2018 - June 1, 2020
Master of Marketing at BNMI Institute of Technology, India
March 1, 2018 - June 1, 2020

Qualifications

Bachelor of Computer Science and Engineering
August 1, 2013 - February 1, 2018
Bachelor of Computer Science and Engineering
August 1, 2013 - February 1, 2018

Industry Experience

Media & Entertainment, Software & Internet, Education, Retail, Financial Services, Non-Profit Organization, Professional Services