Language
Work Experience
Digital Marketing Executive at Google (Contract / Partner Program)
March 1, 2016 - November 30, 20171. Supported SMB clients in setting up and optimizing Google Ads campaigns.
2. Provided keyword research, ad copywriting, and performance analysis.
3. Improved average client ROI by 25% within the first three months.
4. Educated clients on best practices for search, display, and YouTube advertising.
SEO & Content Marketing Specialist at HubSpot
March 1, 2017 - December 1, 20181. Developed and executed SEO strategies that ranked content on Google page 1 for competitive keywords.
2. Created long-form blog content, landing pages, and lead magnets.
3. Implemented email marketing workflows that increased lead nurturing conversions by 31%.
4. Worked closely with designers and developers to optimize UX and content structure.
Digital Marketing Manager (Remote) at Meta (Facebook / Instagram)
April 1, 2019 - December 31, 20211. Managed multi-channel paid advertising campaigns for brand awareness and performance marketing.
2. Optimized Meta Ads funnels, generating over 120,000 qualified leads across multiple industries.
3. Conducted audience research, retargeting, and lookalike campaigns.
4. Analyzed campaign performance using Meta Business Suite and Google Analytics.
5. Trained junior marketers on ad optimization and creative testing.
Digital Marketing Specialist (Remote) at Amazon Web Services (AWS)
January 1, 2022 - December 21, 20251. Led global digital marketing campaigns targeting SMB and enterprise clients across North America and Europe.
2. Planned and executed SEO and paid search strategies, increasing organic traffic by 42% year-over-year.
3. Managed Google Ads campaigns with monthly budgets exceeding $250,000, achieving a 35% reduction in CPA.
4. Collaborated remotely with product, sales, and content teams using Agile workflows.
5. Developed landing pages and A/B tests that improved conversion rates by 28%.
Education
Jomo Kenyatta University of Agriculture & Technology at Public Relations & Corporate Affairs
January 9, 2013 - July 1, 2017Google Ads Search Certification at Google
February 2, 2016 - August 26, 2016HubSpot Content Marketing Certification at HubSpot Academy
February 4, 2017 - September 1, 2017Google Digital Garage – Fundamentals of Digital Marketing at Google
January 5, 2018 - September 25, 2018Google Digital Marketing & E-commerce Professional Certificate at Google / Coursera
August 4, 2022 - July 26, 2023Qualifications
Google / Coursera
August 4, 2022 - July 22, 2023Industry Experience
Media & Entertainment, Consumer Goods, Wholesale & Distribution
Increase online sales and average order value during peak
seasons.
Hire a Digital Marketer
We have the best digital marketer experts on Twine. Hire a digital marketer in Nairobi today.