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I’m Apeksht Kumbhar, a results-oriented performance marketer with 6+ years of experience driving multi-channel digital campaigns across Google Ads, Meta, LinkedIn, and programmatic platforms. I focus on attraction and growth goals through audience segmentation, smart budget allocation, and continuous optimization to improve ROI across the full candidate journey. I’ve led end-to-end campaign strategy, measurement, and reporting for senior stakeholders—turning complex performance data into practical insights for better targeting and conversion outcomes. I also enjoy applying emerging technologies, including AI and Generative Engine Optimization (GEO), to strengthen brand visibility and enhance user engagement across AI-driven platforms.…I’m Apeksht Kumbhar, a results-oriented performance marketer with 6+ years of experience driving multi-channel digital campaigns across Google Ads, Meta, LinkedIn, and programmatic platforms. I focus on attraction and growth goals through audience segmentation, smart budget allocation, and continuous optimization to improve ROI across the full candidate journey. I’ve led end-to-end campaign strategy, measurement, and reporting for senior stakeholders—turning complex performance data into practical insights for better targeting and conversion outcomes. I also enjoy applying emerging technologies, including AI and Generative Engine Optimization (GEO), to strengthen brand visibility and enhance user engagement across AI-driven platforms.

Apekshit K

Performance Marketer, PPC Manager, Digital Marketer, +7

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I’m Apeksht Kumbhar, a results-oriented performance marketer with 6+ years of experience driving multi-channel digital campaigns across Google Ads, Meta, LinkedIn, and programmatic platforms. I focus on attraction and growth goals through audience segmentation, smart budget allocation, and continuous optimization to improve ROI across the full candidate journey. I’ve led end-to-end campaign strategy, measurement, and reporting for senior stakeholders—turning complex performance data into practical insights for better targeting and conversion outcomes. I also enjoy applying emerging technologies, including AI and Generative Engine Optimization (GEO), to strengthen brand visibility and enhance user engagement across AI-driven platforms.…I’m Apeksht Kumbhar, a results-oriented performance marketer with 6+ years of experience driving multi-channel digital campaigns across Google Ads, Meta, LinkedIn, and programmatic platforms. I focus on attraction and growth goals through audience segmentation, smart budget allocation, and continuous optimization to improve ROI across the full candidate journey. I’ve led end-to-end campaign strategy, measurement, and reporting for senior stakeholders—turning complex performance data into practical insights for better targeting and conversion outcomes. I also enjoy applying emerging technologies, including AI and Generative Engine Optimization (GEO), to strengthen brand visibility and enhance user engagement across AI-driven platforms.

Available to hire

I’m Apeksht Kumbhar, a results-oriented performance marketer with 6+ years of experience driving multi-channel digital campaigns across Google Ads, Meta, LinkedIn, and programmatic platforms. I focus on attraction and growth goals through audience segmentation, smart budget allocation, and continuous optimization to improve ROI across the full candidate journey.

I’ve led end-to-end campaign strategy, measurement, and reporting for senior stakeholders—turning complex performance data into practical insights for better targeting and conversion outcomes. I also enjoy applying emerging technologies, including AI and Generative Engine Optimization (GEO), to strengthen brand visibility and enhance user engagement across AI-driven platforms.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Key Account Manager at Dentsu Global, Pune

July 1, 2025 - Present

Lead multi-channel digital campaigns (Meta, LinkedIn) and coordinate with stakeholders to ensure alignment with overarching Employer Value Propositions (EVP). Drive journey optimization through audience segmentation and retargeting to re-engage high-intent users across the end-to-end candidate journey. Leverage emerging technologies, including AI and Generative Engine Optimization (GEO), to enhance brand visibility across AI-driven platforms. Consolidate data for senior-level reporting, translate complex metrics into actionable market insights, and support budget allocation and attraction strategy optimization.

Sr. Paid Search & Social Associate at IPG Mediabrands, Pune

October 1, 2023 - July 1, 2025

Owned paid media activation and ongoing optimization for campaigns with $500K+ monthly spend, improving ROI through rigorous performance measurement. Achieved 22% average ROAS and reduced CPC by 18% by turning analytics into clear, actionable recommendations. Scaled campaigns to increase conversions by 35% and focus on high-intent leads mapped to talent attraction funnels. Led a team of 3 associates, using digital tools to streamline campaign reporting and media planning processes by 20%.

A2 Campaign Manager at Vuchi Media Pvt Ltd, Hyderabad

January 1, 2023 - October 1, 2023

Managed Google Ads, Meta Ads, LinkedIn Ads, Snapchat Ads, and Twitter Ads to run and optimize multi-channel paid marketing campaigns. Built strategic ad trafficking plans to improve reach and effectiveness. Led network planning and sales strategy to maximize ROI and minimize ad spend wastage. Managed and mentored a team of 5 associates through knowledge transfer (KT) sessions and training on best practices. Used Google Analytics and GA4 for in-depth performance tracking and data-driven decision-making.

Brand Manager - Promoted at Helious Marketing Pvt Ltd, Pune

September 1, 2021 - January 1, 2023

Managed projects while ensuring scope adherence, budgets, schedules, and quality requirements were met. Created and maintained campaign/project communication artifacts including reports, project charters, schedules, and budgets. Worked on testing activities (unit tests and system testing) and supported software quality assurance. Diagnosed and resolved campaign issues and implemented optimization strategies.

Digital Marketing Executive at Urbanfit Wellness Pvt Ltd, Pune

September 1, 2020 - September 1, 2021

Provided actionable insights to key stakeholders based on ongoing performance. Defined, measured, and evaluated key paid media performance indicators (KPIs). Planned and executed media buys across multiple ad platforms to ensure effective campaign management. Oversaw overall paid media budget planning with a focus on optimizing ROI.

Marketing Counselor at Symbiosis Centre for Distance Learning (SCDL), Pune

May 1, 2019 - November 1, 2019

Managed social media platforms and handled sales follow-ups to drive engagement and conversions. Executed social media strategies to strengthen brand presence and improve audience interaction. Planned, launched, and optimized Meta Ads campaigns to maximize reach and ROI.

Education

Post Graduation Diploma in Project Management (PGDM) at Maharashtra Institute of Technology

January 1, 2022 - January 1, 2024

Qualifications

Google Ads Certification

January 1, 2020 - August 28, 2026

Google Analytics Individual Qualification (GAIQ)

January 1, 2020 - August 28, 2026

Industry Experience

Education, Professional Services, Media & Entertainment, Financial Services, Healthcare, Manufacturing, Real Estate & Construction, Software & Internet, Travel & Hospitality, Wholesale & Distribution, Energy & Utilities, Life Sciences, Consumer Goods, Computers & Electronics, Other