OB

Hi, I’m Oliwer Bak. I’m a performance marketing professional focusing on Meta Ads and Google Ads.

About

Hi, I’m Oliwer Bak. I’m a performance marketing professional focusing on Meta Ads and Google Ads. I rely on data, A/B testing, and analytics to drive sales and generate quality leads, while managing budgets, setting up tracking, and delivering measurable business results.

Hi again! I enjoy creating and testing ad creatives and copy, implementing GA4, GTM and Meta Pixel for advanced conversions, and continuously optimising ROAS, CPL and CPA. I thrive on turning insights into growth and collaborating with teams to achieve meaningful outcomes.

  • 2 years' experience
  • Joined December 2025

Languages

  • PolishFluent
  • EnglishAdvanced

Industry experience

  • Media & Entertainment
  • Software & Internet
  • Professional Services

Work experience

Digital Marketing Specialist · AOB MediaOct 2024 – Present · 2 yrs 2 mos

Managing and scaling Meta Ads and Google Ads campaigns (sales, leads, remarketing). Optimising ROAS, CPL and CPA. Implementing GA4, GTM and Meta Pixel with advanced conversions. Creating and testing ad creatives and copy.

Education

E-business · Economic University in Wroclaw2025
General Secondary Education · Prince Bolko General Secondary School in Jawor2019 – 2023

Certifications and awards

Skills of Tomorrow Ai (Google)2030 – 2025
Google AI Essentials (Google)2030 – 2025

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