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Versatile Social Media Manager and Content Creator with 3+ years of combined experience driving multi-channel digital strategy, end-to-end content production, and audience growth. Accomplished in combining data analytics with creative storytelling—filming short-form videos, writing conversion-focused copy, and managing full campaign life cycles. Proven track record of boosting engagement metrics by over 40% and driving direct conversions through streamlined social media architecture, from planning and production to performance analysis and optimization.…Versatile Social Media Manager and Content Creator with 3+ years of combined experience driving multi-channel digital strategy, end-to-end content production, and audience growth. Accomplished in combining data analytics with creative storytelling—filming short-form videos, writing conversion-focused copy, and managing full campaign life cycles. Proven track record of boosting engagement metrics by over 40% and driving direct conversions through streamlined social media architecture, from planning and production to performance analysis and optimization.

Victor Adanu Niba

Social Media Manager, Content Producer, Content Creator, +3

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Versatile Social Media Manager and Content Creator with 3+ years of combined experience driving multi-channel digital strategy, end-to-end content production, and audience growth. Accomplished in combining data analytics with creative storytelling—filming short-form videos, writing conversion-focused copy, and managing full campaign life cycles. Proven track record of boosting engagement metrics by over 40% and driving direct conversions through streamlined social media architecture, from planning and production to performance analysis and optimization.…Versatile Social Media Manager and Content Creator with 3+ years of combined experience driving multi-channel digital strategy, end-to-end content production, and audience growth. Accomplished in combining data analytics with creative storytelling—filming short-form videos, writing conversion-focused copy, and managing full campaign life cycles. Proven track record of boosting engagement metrics by over 40% and driving direct conversions through streamlined social media architecture, from planning and production to performance analysis and optimization.

Available to hire

Versatile Social Media Manager and Content Creator with 3+ years of combined experience driving multi-channel digital strategy, end-to-end content production, and audience growth. Accomplished in combining data analytics with creative storytelling—filming short-form videos, writing conversion-focused copy, and managing full campaign life cycles.

Proven track record of boosting engagement metrics by over 40% and driving direct conversions through streamlined social media architecture, from planning and production to performance analysis and optimization.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Work Experience

Social Media Manager & Junior Content Producer at Life prepsuras & Gavi & Co

January 1, 2025 - May 20, 2026

Executed end-to-end social media strategy and content creation, including short-form video filming, copywriting, and daily publishing. Analyzed competitor strategy and evaluated monthly KPI performance metrics to optimize posting cadence and content hooks. Directed online community engagement frameworks, boosting brand visibility and trust across both NGO and commercial target groups.

Social Media Manager & Junior Content Producer at Lifepreparations & Gavi & Co

January 1, 2025 - May 20, 2026

Executed end-to-end social media strategy and content creation, including short-form video filming, copywriting, and daily publishing. Analyzed competitor strategies and evaluated monthly KPI performance metrics to optimize posting cadence and content hooks. Directed online community engagement frameworks, boosting brand visibility and trust across NGO and commercial target groups.

Manager & Content Creator at iN ot Techno logy

June 1, 2024 - November 1, 2024

Produced graphic and video content while managing multi-platform publishing calendars and staff documentation workflows.

Manager & Content Creator at iN ot Technology

June 1, 2024 - November 1, 2024

Produced graphic and video content while managing multi-platform publishing calendars and staff documentation workflows.

Creative Director & Social Media Strategist at The Purpose Driven Family Foundation

January 1, 2024 - December 1, 2025

Spearheaded full rebrand strategy and multi-channel campaign deployment, increasing overall engagement by 35%. Produced end-to-end content assets including promotional videos, graphic templates, long-form articles, and direct-response social copy. Generated a 15% lift in subscription conversion over a 3-month launch timeline.

Content Lead & Social Media Strategist at Made In Arewa & Relish Royale

January 20, 2020 - February 1, 2026

Designed a direct-to-consumer social media architecture with automated link-in-bio ordering systems for hospitality market entry. Developed 30-day campaign roadmaps, influencer briefs, and sponsored prospectuses, achieving high-ticket visibility and brand reach. Reallocated paid advertising budgets to top-performing campaigns, lowering customer acquisition cost while lifting engagement by over 40%.