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Apooh Mahi is a Hyderabad-based multidisciplinary creative director and choreographer who builds emotionally impactful, culture-driven entertainment and brand experiences. With 12+ years in choreography and 8+ years in marketing and experiential branding, she blends performance, strategy, and storytelling to connect audiences, artists, and brands authentically. She leads end-to-end creative ecosystems—covering choreography and performance direction, casting and talent acquisition, hosting/emceeing, influencer and digital campaigns, artist management, and creative direction for productions and live experiences. Her mission is to empower artists and audiences through movement-led storytelling while helping brands create resonant, community-focused moments.…Apooh Mahi is a Hyderabad-based multidisciplinary creative director and choreographer who builds emotionally impactful, culture-driven entertainment and brand experiences. With 12+ years in choreography and 8+ years in marketing and experiential branding, she blends performance, strategy, and storytelling to connect audiences, artists, and brands authentically. She leads end-to-end creative ecosystems—covering choreography and performance direction, casting and talent acquisition, hosting/emceeing, influencer and digital campaigns, artist management, and creative direction for productions and live experiences. Her mission is to empower artists and audiences through movement-led storytelling while helping brands create resonant, community-focused moments.

Apooh Mahi

Choreographer, Creative Director, Marketer, +2

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Apooh Mahi is a Hyderabad-based multidisciplinary creative director and choreographer who builds emotionally impactful, culture-driven entertainment and brand experiences. With 12+ years in choreography and 8+ years in marketing and experiential branding, she blends performance, strategy, and storytelling to connect audiences, artists, and brands authentically. She leads end-to-end creative ecosystems—covering choreography and performance direction, casting and talent acquisition, hosting/emceeing, influencer and digital campaigns, artist management, and creative direction for productions and live experiences. Her mission is to empower artists and audiences through movement-led storytelling while helping brands create resonant, community-focused moments.…Apooh Mahi is a Hyderabad-based multidisciplinary creative director and choreographer who builds emotionally impactful, culture-driven entertainment and brand experiences. With 12+ years in choreography and 8+ years in marketing and experiential branding, she blends performance, strategy, and storytelling to connect audiences, artists, and brands authentically. She leads end-to-end creative ecosystems—covering choreography and performance direction, casting and talent acquisition, hosting/emceeing, influencer and digital campaigns, artist management, and creative direction for productions and live experiences. Her mission is to empower artists and audiences through movement-led storytelling while helping brands create resonant, community-focused moments.

Available to hire

Apooh Mahi is a Hyderabad-based multidisciplinary creative director and choreographer who builds emotionally impactful, culture-driven entertainment and brand experiences. With 12+ years in choreography and 8+ years in marketing and experiential branding, she blends performance, strategy, and storytelling to connect audiences, artists, and brands authentically.

She leads end-to-end creative ecosystems—covering choreography and performance direction, casting and talent acquisition, hosting/emceeing, influencer and digital campaigns, artist management, and creative direction for productions and live experiences. Her mission is to empower artists and audiences through movement-led storytelling while helping brands create resonant, community-focused moments.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Hindi

Advanced

Telugu

Advanced

Work Experience

Digital and field marketing at Red Bull

July 23, 2016 - December 23, 2020

I spent over four years with Red Bull India as a **Senior Wings Team Member**, specializing in social media marketing, student engagement, brand activations, and experiential marketing. I planned and executed on-ground and digital campaigns, built campus communities, collaborated with cross-functional teams, and helped strengthen Red Bull's brand presence through creative storytelling and consumer engagement. During my time there, I was recognized with the **Best Outgoing Student Marketeer**, **Best Digital Initiative**, and **Outstanding Wings Project** awards for my contributions and performance.