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I’m an enthusiastic, creative marketing leader with 23 years of experience in marketing. A digital native, I’ve worked across startups to FTSE 100 companies in tech, engineering and SaaS, as well as non-profits and the built environment. I’m known for a strategic, solution-oriented approach and a proven track record of exceeding goals and driving growth. I build trust, strong relationships, and stay adaptable with a positive, organised mindset. I’m passionate about turning ideas into measurable results and helping brands scale with clear strategy and content. I specialise in strategy, marketing, content & communications, email marketing, SEO and LinkedIn. I love collaborating with ambitious teams that care about the work they do and have a great brand story, and I enjoy shaping marketing that supports business development and growth.…I’m an enthusiastic, creative marketing leader with 23 years of experience in marketing. A digital native, I’ve worked across startups to FTSE 100 companies in tech, engineering and SaaS, as well as non-profits and the built environment. I’m known for a strategic, solution-oriented approach and a proven track record of exceeding goals and driving growth. I build trust, strong relationships, and stay adaptable with a positive, organised mindset. I’m passionate about turning ideas into measurable results and helping brands scale with clear strategy and content. I specialise in strategy, marketing, content & communications, email marketing, SEO and LinkedIn. I love collaborating with ambitious teams that care about the work they do and have a great brand story, and I enjoy shaping marketing that supports business development and growth.

April Boulton

Marketing Consultant, Marketing Strategist, Brand Strategist, +2

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I’m an enthusiastic, creative marketing leader with 23 years of experience in marketing. A digital native, I’ve worked across startups to FTSE 100 companies in tech, engineering and SaaS, as well as non-profits and the built environment. I’m known for a strategic, solution-oriented approach and a proven track record of exceeding goals and driving growth. I build trust, strong relationships, and stay adaptable with a positive, organised mindset. I’m passionate about turning ideas into measurable results and helping brands scale with clear strategy and content. I specialise in strategy, marketing, content & communications, email marketing, SEO and LinkedIn. I love collaborating with ambitious teams that care about the work they do and have a great brand story, and I enjoy shaping marketing that supports business development and growth.…I’m an enthusiastic, creative marketing leader with 23 years of experience in marketing. A digital native, I’ve worked across startups to FTSE 100 companies in tech, engineering and SaaS, as well as non-profits and the built environment. I’m known for a strategic, solution-oriented approach and a proven track record of exceeding goals and driving growth. I build trust, strong relationships, and stay adaptable with a positive, organised mindset. I’m passionate about turning ideas into measurable results and helping brands scale with clear strategy and content. I specialise in strategy, marketing, content & communications, email marketing, SEO and LinkedIn. I love collaborating with ambitious teams that care about the work they do and have a great brand story, and I enjoy shaping marketing that supports business development and growth.

Available to hire

I’m an enthusiastic, creative marketing leader with 23 years of experience in marketing. A digital native, I’ve worked across startups to FTSE 100 companies in tech, engineering and SaaS, as well as non-profits and the built environment. I’m known for a strategic, solution-oriented approach and a proven track record of exceeding goals and driving growth.

I build trust, strong relationships, and stay adaptable with a positive, organised mindset. I’m passionate about turning ideas into measurable results and helping brands scale with clear strategy and content.

I specialise in strategy, marketing, content & communications, email marketing, SEO and LinkedIn. I love collaborating with ambitious teams that care about the work they do and have a great brand story, and I enjoy shaping marketing that supports business development and growth.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Freelance Marketing Consultant at Moochi Digital

December 1, 2021 - Present

Freelance marketing consultant helping scale brands by delivering scalable income and brand recognition. Responsibilities include developing marketing strategy, content planning, campaigns, and thought leadership, with HubSpot as the core platform to align activities and drive measurable results.

Head of Marketing at Crux Product Design

October 1, 2023 - Present

Established Crux's marketing function from the ground up. Implemented HubSpot as the core marketing platform, created a dedicated space for news and thought leadership, developed a content strategy and schedule (LinkedIn, newsletters, blog, whitepapers), and aligned marketing with growth objectives.

Content & Communications Strategist at Value Optimised Retrofit

February 1, 2023 - April 1, 2024

Developed a content and communications strategy to establish the brand in the retrofit sector, anticipate grants, and drive lead generation through blogs, LinkedIn, webinars, and email campaigns.

Marketing Lead at SheepCRM

April 1, 2022 - Present

Developed and executed a marketing strategy to grow the customer base, produced case studies, and created newsletters to raise brand visibility and product awareness.

Marketing Lead at We Are Wattle

May 1, 2022 - May 1, 2024

Created and executed a marketing plan focusing on regular content distribution via LinkedIn, newsletters, and blog to improve search visibility and drive organic traffic; contributed to winning a £250,000 contract.

Digital Marketing Manager at Eventstore

December 1, 2021 - March 31, 2022

Implemented a digital marketing strategy, produced reports, improved SEO/SEM, managed tech stack (HubSpot, Google Data Studio, SEMrush), and ran email campaigns to nurture leads and manage content.

Marketing Manager, Workday Adaptive Planning EMEA at Kainos

September 1, 2020 - December 1, 2021

Built and executed the regional marketing strategy, created content (eBooks, blogs, videos, webinars, case studies), organized events, managed social and SEO, analyzed consumer behavior, and coordinated across Europe to grow user adoption.

Head of Marketing & General Manager at Clik

April 1, 2003 - September 1, 2020

Dual role shaping overall business strategy; developed and executed marketing plans, created engaging content, optimized SEO and digital advertising, oversaw digital presence, and used data-driven insights to drive growth and brand trust in the built-environment CRM/software space.