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I'm a marketing strategist with 20+ years of experience building and executing integrated campaigns that drive growth and engagement across digital and traditional channels. I transform business goals into data-driven marketing plans, manage end-to-end campaign execution, and optimize performance through insights and analytics. I have experience in brand development, audience targeting, and omnichannel strategies for CPG, nonprofit, and agency environments, with a proven ability to lead cross-functional teams and deliver measurable results. I lead with clarity, empathy, and momentum, and I excel at solving complex business problems, creating scalable frameworks, and building strong team cultures in fast-paced, high-growth environments.…I'm a marketing strategist with 20+ years of experience building and executing integrated campaigns that drive growth and engagement across digital and traditional channels. I transform business goals into data-driven marketing plans, manage end-to-end campaign execution, and optimize performance through insights and analytics. I have experience in brand development, audience targeting, and omnichannel strategies for CPG, nonprofit, and agency environments, with a proven ability to lead cross-functional teams and deliver measurable results. I lead with clarity, empathy, and momentum, and I excel at solving complex business problems, creating scalable frameworks, and building strong team cultures in fast-paced, high-growth environments.

April Jimenez

PRO

Marketing Strategist, Marketing Consultant, Brand Strategist

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I'm a marketing strategist with 20+ years of experience building and executing integrated campaigns that drive growth and engagement across digital and traditional channels. I transform business goals into data-driven marketing plans, manage end-to-end campaign execution, and optimize performance through insights and analytics. I have experience in brand development, audience targeting, and omnichannel strategies for CPG, nonprofit, and agency environments, with a proven ability to lead cross-functional teams and deliver measurable results. I lead with clarity, empathy, and momentum, and I excel at solving complex business problems, creating scalable frameworks, and building strong team cultures in fast-paced, high-growth environments.…I'm a marketing strategist with 20+ years of experience building and executing integrated campaigns that drive growth and engagement across digital and traditional channels. I transform business goals into data-driven marketing plans, manage end-to-end campaign execution, and optimize performance through insights and analytics. I have experience in brand development, audience targeting, and omnichannel strategies for CPG, nonprofit, and agency environments, with a proven ability to lead cross-functional teams and deliver measurable results. I lead with clarity, empathy, and momentum, and I excel at solving complex business problems, creating scalable frameworks, and building strong team cultures in fast-paced, high-growth environments.

Available to hire

Rohnert Park, United States

I’m a marketing strategist with 20+ years of experience building and executing integrated campaigns that drive growth and engagement across digital and traditional channels. I transform business goals into data-driven marketing plans, manage end-to-end campaign execution, and optimize performance through insights and analytics. I have experience in brand development, audience targeting, and omnichannel strategies for CPG, nonprofit, and agency environments, with a proven ability to lead cross-functional teams and deliver measurable results. I lead with clarity, empathy, and momentum, and I excel at solving complex business problems, creating scalable frameworks, and building strong team cultures in fast-paced, high-growth environments.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Head of Digital Marketing + Operations Lead at Openly Gray

January 1, 2025 - Present

Oversee agency operations and digital marketing projects; lead strategic development of the business plan for phased growth; build internal communication systems and project management workflows; manage end-to-end digital marketing strategies across paid, owned, and earned channels; optimize campaign delivery and cross-team collaboration; serve as primary liaison between clients and internal teams for strategy, deliverables, and reporting.

Marketing Operations Director at Canine Companions

August 1, 2022 - March 1, 2025

Lead operations and marketing strategy for a national nonprofit focused on fundraising, retention, and expanding awareness. Created optimized processes that improved communication flow, reduced bottlenecks, and enabled smarter decision-making through data; built and implemented campaign planning tools and post-mortem evaluations; reduced CPA by 32% across digital fundraising campaigns; mentored 5 direct reports and two indirect employees; directed creative and strategic communication, including editing written copy for alignment and effectiveness.

Brand Manager at Cosmic Bliss

September 1, 2021 - August 1, 2022

Organized the rebranding and restructuring of marketing communications to support a new product line; oversaw external agencies and internal teams to drive digital growth, retailer/shopper marketing, and creative execution.

Co-founder and Director of Marketing at BeyondBrands Agency

March 1, 2016 - September 1, 2021

Founded and scaled a creative and strategic marketing agency focused on emerging natural product brands. Built agency systems, led digital business development, and guided client strategy across product development, go-to-market strategy, and brand management.