Hello! I’m April McCormick , Content Strategist, Senior Health Editor, and social media community builder with nearly a decade of experience leading impactful editorial and multi-channel marketing initiatives. As a proven team leader and SEO/GEO/AI specialist, I’m passionate about creating content that informs, engages, and drives measurable results. I have extensive experience developing and executing comprehensive monthly and annual content calendars for marketing, editorial, and commerce initiatives. From AI and keyword research to full-funnel content planning to assigning, writing, and editing approachable, informative pieces that resonate with readers — I’ve done it all. Over the years, I’ve built a strong record of success designing and executing high-performing marketing materials — from newsletters, case studies, and email campaigns to podcasts, videos, and social media content — all crafted to amplify brand presence and strengthen audience connection and retention. What I Do Best Multi-Channel AI Content Strategy & Creation: I craft and execute strategies that align with brand goals, captivate target audiences, and deliver consistent engagement across every platform. Competitor & Audience Insights: By conducting in-depth competitor and audience analyses using tools like Ahrefs, Google Analytics, Looker, Moz, and Semrush, I turn data into an actionable strategy that drives optimization and informs smart decision-making. Collaborative Content Development: I thrive in collaborative environments, working closely with writers, designers, social media teams, and subject matter experts to create cohesive, high-impact, data-driven content. I‘d love the opportunity to discuss how my commerce content expertise, along with a proven track record of shaping brand tone, style, and reach will be an asset to the continued success of the team. I look forward to speaking with you soon! Kind regards, April McCormick AprllMcCormick.com…Hello! I’m April McCormick , Content Strategist, Senior Health Editor, and social media community builder with nearly a decade of experience leading impactful editorial and multi-channel marketing initiatives. As a proven team leader and SEO/GEO/AI specialist, I’m passionate about creating content that informs, engages, and drives measurable results. I have extensive experience developing and executing comprehensive monthly and annual content calendars for marketing, editorial, and commerce initiatives. From AI and keyword research to full-funnel content planning to assigning, writing, and editing approachable, informative pieces that resonate with readers — I’ve done it all. Over the years, I’ve built a strong record of success designing and executing high-performing marketing materials — from newsletters, case studies, and email campaigns to podcasts, videos, and social media content — all crafted to amplify brand presence and strengthen audience connection and retention. What I Do Best Multi-Channel AI Content Strategy & Creation: I craft and execute strategies that align with brand goals, captivate target audiences, and deliver consistent engagement across every platform. Competitor & Audience Insights: By conducting in-depth competitor and audience analyses using tools like Ahrefs, Google Analytics, Looker, Moz, and Semrush, I turn data into an actionable strategy that drives optimization and informs smart decision-making. Collaborative Content Development: I thrive in collaborative environments, working closely with writers, designers, social media teams, and subject matter experts to create cohesive, high-impact, data-driven content. I‘d love the opportunity to discuss how my commerce content expertise, along with a proven track record of shaping brand tone, style, and reach will be an asset to the continued success of the team. I look forward to speaking with you soon! Kind regards, April McCormick AprllMcCormick.comWWWW…