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Brand strategist with 15+ years building brands and strengthening connections with target audiences across natural products, food, and beverage. Founder of CrewLab, a marketing agency focused on contract-based brand engagements for solopreneurs and small businesses. I turn founder vision, category insight, and consumer research into positioning, brand architecture, and messaging that resonates—leading from early-stage brand development through campaign strategy and channel expansion. Comfortable in ambiguity and fast timelines, I’m known for senior-level thinking and cohesive creative collaboration.…Brand strategist with 15+ years building brands and strengthening connections with target audiences across natural products, food, and beverage. Founder of CrewLab, a marketing agency focused on contract-based brand engagements for solopreneurs and small businesses. I turn founder vision, category insight, and consumer research into positioning, brand architecture, and messaging that resonates—leading from early-stage brand development through campaign strategy and channel expansion. Comfortable in ambiguity and fast timelines, I’m known for senior-level thinking and cohesive creative collaboration.

April Jimenez

Brand Strategist, Marketing Strategist, Fractional CMO, +2

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Brand strategist with 15+ years building brands and strengthening connections with target audiences across natural products, food, and beverage. Founder of CrewLab, a marketing agency focused on contract-based brand engagements for solopreneurs and small businesses. I turn founder vision, category insight, and consumer research into positioning, brand architecture, and messaging that resonates—leading from early-stage brand development through campaign strategy and channel expansion. Comfortable in ambiguity and fast timelines, I’m known for senior-level thinking and cohesive creative collaboration.…Brand strategist with 15+ years building brands and strengthening connections with target audiences across natural products, food, and beverage. Founder of CrewLab, a marketing agency focused on contract-based brand engagements for solopreneurs and small businesses. I turn founder vision, category insight, and consumer research into positioning, brand architecture, and messaging that resonates—leading from early-stage brand development through campaign strategy and channel expansion. Comfortable in ambiguity and fast timelines, I’m known for senior-level thinking and cohesive creative collaboration.

Available to hire

Brand strategist with 15+ years building brands and strengthening connections with target audiences across natural products, food, and beverage. Founder of CrewLab, a marketing agency focused on contract-based brand engagements for solopreneurs and small businesses.

I turn founder vision, category insight, and consumer research into positioning, brand architecture, and messaging that resonates—leading from early-stage brand development through campaign strategy and channel expansion. Comfortable in ambiguity and fast timelines, I’m known for senior-level thinking and cohesive creative collaboration.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Work Experience

Founder & Crew Chief at CrewLab

January 1, 2025 - Present

Lead brand strategy and creative for independent, small-business clients. Assemble the right specialists per project (rather than a fixed team) to deliver cohesive brand messaging and positioning, with senior-level thinking and implementation. Own strategy on every engagement to amplify client voice and help capture market share.

Marketing Operations Director at Canine Companions

August 1, 2022 - March 31, 2025

Led marketing strategy and operations for a national nonprofit. Reduced cost per acquisition (CPA) by 32% across digital fundraising campaigns, streamlined operations, and mentored a five-person team.

Brand Manager at Cosmic Bliss

September 1, 2021 - August 31, 2022

Modernized brand identity and led launch of a new plant-based food product line (6 SKUs) into existing retail partners. Drove growth through organic social, influencer partnerships, and PR; increased company impressions by 365% in the first three weeks post-launch and exceeded Q1 sales projections by 21.4% following a brand redesign.

Co-Founder & Director of Marketing at BeyondBrands Agency

January 1, 2011 - December 31, 2021

Built and launched brands from zero to one for emerging natural products companies, defining positioning, identity, and go-to-market strategy for founders navigating early-stage growth. Served concurrently as fractional CMO/brand strategist across food, beverage, nutraceuticals, plant medicine, and wellness using consumer personas, competitive audits, and category research. Led a 10-person digital and creative team; grew agency partnerships by 40% and expanded clientele across six verticals.