I’m a UX Product Designer specialized in creating AI-driven digital products that actually make sense for real users, and I’m also a PhD student specializing in human behavior, so yeah, understanding why people do what they do is kind of my thing. We don’t waste time on pointless bells and whistles. Instead, we focus on designing intuitive, meaningful experiences that align with how people naturally think and act. No guesswork here—just solutions rooted in both design expertise and behavioral science.…

Arnold Petersen

5.0 (2 reviews)

I’m a UX Product Designer specialized in creating AI-driven digital products that actually make sense for real users, and I’m also a PhD student specializing in human behavior, so yeah, understanding why people do what they do is kind of my thing. We don’t waste time on pointless bells and whistles. Instead, we focus on designing intuitive, meaningful experiences that align with how people naturally think and act. No guesswork here—just solutions rooted in both design expertise and behavioral science.…

Available to hire

I’m a UX Product Designer specialized in creating AI-driven digital products that actually make sense for real users, and I’m also a PhD student specializing in human behavior, so yeah, understanding why people do what they do is kind of my thing.

We don’t waste time on pointless bells and whistles. Instead, we focus on designing intuitive, meaningful experiences that align with how people naturally think and act. No guesswork here—just solutions rooted in both design expertise and behavioral science.

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Language

English
Fluent
Afrikaans
Intermediate

Work Experience

Add your work experience history here.

Education

Human Factor Engineering at Ann Arbor, Michigan
January 5, 2016 - December 13, 2018

Qualifications

Add your qualifications or awards here.

Industry Experience

Financial Services, Healthcare, Travel & Hospitality, Real Estate & Construction, Transportation & Logistics
    uniE608 Department of Education
    Designed, conducted user research for, and prototyped a digital education app for the Department of Education. Focused on understanding the needs of both educators and students to create an intuitive and effective solution. Developed prototypes to test key functionalities and refine the user experience, ensuring the final product was not only user-friendly but also aligned with educational goals. The result? A robust app that meets the diverse needs of the education sector.…
    uniE608 Comair's Kulula.com, Flight Booking App
    Led the design for launching Kulula’s mobile app and revamping its online booking platform. Focused on solving real user pain points, kept it intuitive, and skipped the unnecessary fluff. Collaborated closely with devs and stakeholders to deliver a seamless experience that actually works. Happier users? Mission accomplished.…
    uniE608 Fedhealth App
    Led the design of the Fedhealth app from inception to launch. Started with thorough research to understand user needs and pain points, then crafted a seamless experience from wireframes to final product. Worked closely with developers and stakeholders to ensure the app was intuitive, functional, and delivered value right out of the gate. From ideation to execution, every feature was designed with real users in mind—no shortcuts, just a solid app ready for impact.…
    uniE608 Inuka Fragrance & Cosmetics
    Designed the Inuka Fragrance & Cosmetics app—an e-commerce store with an interactive prototype. Built a user-friendly interface that makes shopping for fragrances and cosmetics seamless, from browsing to checkout. Created an engaging interactive prototype to test and refine the user flow, ensuring a smooth and enjoyable experience. Focused on converting browsers into buyers by keeping it simple, visually appealing, and hassle-free. Because when it comes to online shopping, convenience wins.…
    uniE621 Livetec Systems: Livestock protect app
    Designed Livetec Systems, an app for real-time disease outbreak notifications. Created an intuitive and straightforward interface to ensure users receive critical alerts promptly, without any unnecessary complexity. Developed in close collaboration with users to address their pain points and deliver a reliable solution that keeps communities informed and prepared. Because when it comes to disease prevention, timely information is everything.…
    uniE621 Absa Banking App
    I led the design, and launch of the ABSA (Barclays) Banking app across mobile and web platforms, as well as the Decision Tool App, an AI-driven customer needs analysis app.…

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