Hi! I’m a designer with a passion for creative problem-solving and a desire to learn. I believe simplicity and human-centered design are the key to a great product and attention to detail is what brings it all together.

Arabella Serrels

Hi! I’m a designer with a passion for creative problem-solving and a desire to learn. I believe simplicity and human-centered design are the key to a great product and attention to detail is what brings it all together.

Available to hire

Hi! I’m a designer with a passion for creative problem-solving and a desire to learn.

I believe simplicity and human-centered design are the key to a great product and attention to detail is what brings it all together.

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Language

Work Experience

Senior Digital Content Executive at Lick
July 1, 2025 - July 1, 2025
Led layout and build of landing pages using Figma and Hygraph CMS; managed content across four sites; oversaw in-store digital screens at the brand’s B&Q stand; coordinated content and asset delivery for external retail partners such as Screwfix.
Freelance Digital Designer at Self-employed
March 1, 2019 - July 1, 2025
Designed and executed engaging digital assets for various clients, including responsive websites, branded email design, and visually engaging reports. Worked with clients to deliver creative, user-focused solutions that align with client goals.
Interior Design and Styling Assistant at Amazing Productions Ltd.
October 1, 2018 - July 1, 2019
On and off freelancing. Working to extremely tight deadlines on TV shows Ugly House to Lovely House and Old House, New Home on multiple home renovations at once. Main responsibilities included communication, organisation and problem solving.
Style assistant at Self employed
November 1, 2018 - November 1, 2020
Assistant roles at various studios and on location for events, editorial, catalogue and TV for interiors, fashion and film. Main responsibilities include organisation and using initiative to help things run smoothly. Work includes: DFS x Team GB Tokyo Olympics interior sets. / Next Home studio. / DFS So Simple... Influencer PR event, / Dulux Colour of the Year event. / Ideal Home, Country Homes and Interiors. / The Ideal Home Show Christmas.
Design production assistant at Oyster Healthcare Communications
September 1, 2013 - July 30, 2015
Began as production apprentice, promoted to design production assistant. Working to strict branding guidelines, delivering content for print magazines and digital platforms.
Photography Production Intern at Mark Seliger Studios
May 1, 2014 - July 1, 2014
Two months in a fast-paced photography studio in New York, working with high profile clients including Ralph Lauren, Justin Theroux and Amy Schumer. Main responsibilities included assisting on busy photoshoots, and in the production of shoots.
Designer and website manager at Patient Information Forum (PIF)
March 1, 2019 - September 29, 2023
Design, build and maintenance of web content for two websites, ensuring seamless user experience across pages for both members and non-members; print and digital design with a focus on accessibility and plain language: reports and publications, illustrations and artwork for two websites, infographics and data visualisation; worked closely with external developers on new site areas.

Education

BA (Hons) Graphic Design at Leeds Arts University
January 1, 2013 - January 1, 2015
Art Foundation (Level 3) in Art & Design at Northbrook College, East Sussex
January 11, 2030 - November 3, 2025
Diploma in Creative & Digital Media at Met College, Brighton
October 1, 2018 - December 1, 2018
Diploma in Creative & Digital Media at Met College, Brighton
May 1, 2019 - July 1, 2019
Semester Abroad at Westerdals ACT, Oslo, Norway
January 11, 2030 - November 3, 2025
Foundations of User Experience Design at Google/Coursera (Online)
January 11, 2030 - November 3, 2025

Qualifications

Foundations of User Experience Design
January 11, 2030 - November 3, 2025
HTML, CSS and JavaScript Foundation
January 11, 2030 - November 3, 2025
BA (Hons) Graphic Design
January 1, 2013 - January 1, 2015
Art Foundation (Level 3) in Art & Design
January 11, 2030 - November 3, 2025

Industry Experience

Media & Entertainment, Retail, Software & Internet, Education, Professional Services, Non-Profit Organization, Healthcare