AS

Arabella Serrels

Available to hire

Hi! I’m a designer with a passion for creative problem-solving and a desire to learn.

About

Hi! I’m a designer with a passion for creative problem-solving and a desire to learn.

I believe simplicity and human-centered design are the key to a great product and attention to detail is what brings it all together.

  • 8 years' experience
  • Joined November 2025

Industry experience

  • Media & Entertainment
  • Retail
  • Software & Internet
  • Education
  • Professional Services
  • Non-Profit Organization
  • Healthcare

Work experience· 7 roles

Senior Digital Content Executive · LickJul 2025 – Jul 2025 · 1 mo

Led layout and build of landing pages using Figma and Hygraph CMS; managed content across four sites; oversaw in-store digital screens at the brand’s B&Q stand; coordinated content and asset delivery for external retail partners such as Screwfix.

Designer and website manager · Patient Information Forum (PIF)Mar 2019 – Sep 2023 · 4 yrs 7 mos

Design, build and maintenance of web content for two websites, ensuring seamless user experience across pages for both members and non-members; print and digital design with a focus on accessibility and plain language: reports and publications, illustrations and artwork for two websites, infographics and data visualisation; worked closely with external developers on new site areas.

Freelance Digital Designer · Self-employedMar 2019 – Jul 2025 · 6 yrs 5 mos

Designed and executed engaging digital assets for various clients, including responsive websites, branded email design, and visually engaging reports. Worked with clients to deliver creative, user-focused solutions that align with client goals.

Style assistant · Self employedNov 2018 – Nov 2020 · 2 yrs 1 mo
Interior Design and Styling Assistant · Amazing Productions Ltd.Oct 2018 – Jul 2019 · 10 mos
Photography Production Intern · Mark Seliger StudiosMay 2014 – Jul 2014 · 3 mos
Design production assistant · Oyster Healthcare CommunicationsSep 2013 – Jul 2015 · 1 yr 11 mos

Education· 6

BA (Hons) Graphic Design · Leeds Arts University2013 – 2015
Art Foundation (Level 3) in Art & Design · Northbrook College, East Sussex2030 – 2025
Diploma in Creative & Digital Media · Met College, Brighton2018
Diploma in Creative & Digital Media · Met College, Brighton2019

Certifications and awards

Foundations of User Experience Design2030 – 2025
HTML, CSS and JavaScript Foundation2030 – 2025
BA (Hons) Graphic Design2013 – 2015
Art Foundation (Level 3) in Art & Design2030 – 2025

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