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I am a digital marketing professional with over ten years of experience working across national companies in the retail, technology, and solutions distribution sectors. I have managed projects involving journalistic communication, commercial and digital marketing, as well as the planning, execution, optimization, and analysis of advertising strategies implemented across various digital platforms. I consider myself creative, analytical, and very observant in my activities. I am always organized, responsible, and focused on achieving results. I believe that respect and effective communication are important in personal relationships, which has helped me enjoy working in and leading teams. Honesty and commitment are values I always bring to my professional life.…I am a digital marketing professional with over ten years of experience working across national companies in the retail, technology, and solutions distribution sectors. I have managed projects involving journalistic communication, commercial and digital marketing, as well as the planning, execution, optimization, and analysis of advertising strategies implemented across various digital platforms. I consider myself creative, analytical, and very observant in my activities. I am always organized, responsible, and focused on achieving results. I believe that respect and effective communication are important in personal relationships, which has helped me enjoy working in and leading teams. Honesty and commitment are values I always bring to my professional life.

María Aracely del Hierro Fuerte

Digital Marketer, Marketing Strategist, Brand Strategist, +4

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I am a digital marketing professional with over ten years of experience working across national companies in the retail, technology, and solutions distribution sectors. I have managed projects involving journalistic communication, commercial and digital marketing, as well as the planning, execution, optimization, and analysis of advertising strategies implemented across various digital platforms. I consider myself creative, analytical, and very observant in my activities. I am always organized, responsible, and focused on achieving results. I believe that respect and effective communication are important in personal relationships, which has helped me enjoy working in and leading teams. Honesty and commitment are values I always bring to my professional life.…I am a digital marketing professional with over ten years of experience working across national companies in the retail, technology, and solutions distribution sectors. I have managed projects involving journalistic communication, commercial and digital marketing, as well as the planning, execution, optimization, and analysis of advertising strategies implemented across various digital platforms. I consider myself creative, analytical, and very observant in my activities. I am always organized, responsible, and focused on achieving results. I believe that respect and effective communication are important in personal relationships, which has helped me enjoy working in and leading teams. Honesty and commitment are values I always bring to my professional life.

Available to hire

I am a digital marketing professional with over ten years of experience working across national companies in the retail, technology, and solutions distribution sectors. I have managed projects involving journalistic communication, commercial and digital marketing, as well as the planning, execution, optimization, and analysis of advertising strategies implemented across various digital platforms.

I consider myself creative, analytical, and very observant in my activities. I am always organized, responsible, and focused on achieving results. I believe that respect and effective communication are important in personal relationships, which has helped me enjoy working in and leading teams. Honesty and commitment are values I always bring to my professional life.

Skills

Experience Level

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

Spanish; Castilian

Fluent

English

Advanced

Work Experience

Coordinadora de Mercadotecnia at Grupo ISA

January 1, 2024 - June 6, 2024

Branding and brand management. Designing and executing integrated marketing strategies across all business verticals of the group. Supervising the creation of creative and strategic content. Implementing and managing CRM tools (Salesforce) to optimize results. Analyzing key metrics and continuously optimizing campaigns. Handling logistics and participation in expos, congresses, and travel. Organizing events with clients and suppliers.

Coordinadora de Mercadotecnia at Grupo ISA

January 1, 2024 - June 16, 2024

Responsible for branding and managing the brand, designing and executing integrated marketing strategies across all business verticals, supervising the creation of creative and strategic content, implementing and managing CRM tools like Salesforce to optimize results, analyzing key metrics and continuously optimizing campaigns, and handling logistics and participation in expos, congresses, and travel. Manages events with clients and suppliers.

Analista de campañas digitales en servicios financieros y unidades de negocio at Coppel, S.A. de C.V.

January 1, 2019 - January 1, 2024

Managing communication calendar for financial services including payments, loans, credit, new clients, digital collaborators, Coppel Pay, Coppel viajes, and related retail sales units. Creating creative concepts for campaigns. Managing content on digital platforms. Coordinating content for exclusive group brands on microsites and landing pages. Handling sponsorships and materials in collaboration with AMVO for major e-commerce seasons such as Hot Sale, Buen Fin, Cybercoppel, Hot Travel, and Hot Fashion.

Analista de campañas digitales en servicios financieros y unidades de negocio de grupo Coppel at Coppel, S.A. de C.V.

January 1, 2019 - January 1, 2024

Managed communication calendars for financial services including loans, credit, new clients, and digital collaborators, as well as for related retail business units such as Coppel Pay and Coppel Viajes. Created creative concepts for campaigns, managed digital platform content, coordinated content for exclusive brands on microsites and landings, and handled sponsorships and materials in partnership with AMVO for high ecommerce seasons like Hot Sale, Buen Fin, CyberCoppel, Hot Travel, and Hot Fashion.

Coodinador de marketing at Monarch México

January 1, 2017 - January 1, 2019

Managing corporate marketing at the group level including one corporate office, six national offices, and one office in the USA. Handling social media, website, and improvements in customer service. Participating in LATAM-level congresses (Cisco Live and Panduit). Organizing events and trips with providers and clients to the USA twice a year. Participating in events, congresses, and charitable works. Creating and documenting success cases with Cisco Systems.

Coordinador de marketing at Monarch México

January 1, 2017 - January 1, 2019

Handled corporate marketing at a group level, including one corporate office, six national offices, and one USA office. Managed social media, website, and customer service improvements. Participated in LATAM-level congresses (Cisco Live and Panduit). Coordinated events and trips twice a year to the USA with providers and clients. Participated in events, congresses, and charitable works. Created and documented success cases with Cisco Systems.

Coodinador de marketing at Grupo Ascencio

January 1, 2016 - December 31, 2016

Managing corporate image, branches, and the Óvalo building of the group. Updating catalogs and displays. Handling relationships with providers and clients. Participating in events, expos, and congresses. Creating update workshops for clients. Managing the social media accounts of Grupo Eléctrico Ascencio.

Coordinador de marketing at Grupo Ascencio

January 1, 2016 - December 31, 2016

Managed corporate image, branches, and the Óvalo building. Updated catalogs and shop windows. Coordinated providers and clients. Participated in events, expos, and congresses. Created update workshops for clients. Managed social media for the electric group Ascencio.

Coodinador de marketing, promoción y publicidad at Con Contenedores S.A. de C.V. (Arq. Taufic Gashaan)

January 1, 2014 - December 31, 2016

Managing social media, website, image, and events. Handling relationships with clients and providers. Managing distribution of the book “Con Contenedores” by Arq. Gashaan.

Coordinador de marketing, promoción y publicidad at Con Contenedores S.A. de C.V. (Arq. Taufic Gashaan)

January 1, 2014 - January 1, 2016

Managed social media, website, image, and events. Coordinated relations with clients and providers. Oversaw distribution of the book 'Con Contenedores' by Arq. Gashaan.