I am a Digital Marketing and Web Analytics Specialist. I have a lot of experience with performance marketing. Making sure campaigns are working well. I know how to track campaigns and use data to make decisions. I am good at managing campaigns on Meta and Google. My goal is to help people get a return on their investment by tracking things correctly and making changes to improve results. I like to use analytics to make sure everything is working well. Digital Marketing and Web Analytics is what I focus on.…

ARAFAT HOSSEN

5.0 (1 review)

I am a Digital Marketing and Web Analytics Specialist. I have a lot of experience with performance marketing. Making sure campaigns are working well. I know how to track campaigns and use data to make decisions. I am good at managing campaigns on Meta and Google. My goal is to help people get a return on their investment by tracking things correctly and making changes to improve results. I like to use analytics to make sure everything is working well. Digital Marketing and Web Analytics is what I focus on.…

Available to hire

I am a Digital Marketing and Web Analytics Specialist. I have a lot of experience with performance marketing. Making sure campaigns are working well. I know how to track campaigns and use data to make decisions. I am good at managing campaigns on Meta and Google. My goal is to help people get a return on their investment by tracking things correctly and making changes to improve results. I like to use analytics to make sure everything is working well. Digital Marketing and Web Analytics is what I focus on.

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Language

English
Fluent
Bengali
Fluent

Work Experience

digital marketers at e life
June 24, 2026 - Present

Education

Bachelor of Science (BSc) at Ahsanullah University of Science and Technology
January 1, 2019 - January 1, 2023

Qualifications

Add your qualifications or awards here.

Industry Experience

Software & Internet, Media & Entertainment
    Create Facebook & Instagram ads campaign setup

    Managed Facebook and Instagram ad campaigns for a clothing brand to drive sales and improve ROAS.

    Key work:
    • Account audit to cut wasted spend
    • Rebuilt campaign with Sales objective & Purchase event
    • A/B tested creatives: lifestyle, product, UGC-style
    • Audience: Interest targeting, Lookalike & Retargeting
    • Optimized Instagram Reels & Stories placements
    • Budget & bid optimization to scale winning ads

    Result: ROAS improved significantly with more purchases at lower cost per acquisition.

    Shopify Meta Pixel and CAPI Setup GTM Conversion Tracking Expert

    Set up complete conversion tracking for a Shopify-based pet food store using Meta Pixel, Conversion API (CAPI), GTM, and GA4.

    Key work:
    • Meta Pixel + CAPI configured for server-side tracking (iOS 14+ ready)
    • GTM setup with all standard events: ViewContent, AddToCart, InitiateCheckout & Purchase
    • GA4 integrated for full web analytics and user behavior tracking
    • Verified all events via GTM Preview & Meta Events Manager

    Result: Accurate, reliable tracking data — enabling better ad decisions and improved ROAS.

    Facebook Pixel, GA4 & GTM Tracking Setup with Revenue Tracking Fix

    Set up complete Facebook Pixel and GA4 tracking via Google Tag Manager (GTM) for a client website, fixing broken revenue and conversion tracking.

    Key work:
    • Configured GTM tags: Facebook Pixel, AddToCart, ViewContent, InitiateCheckout & Purchase events
    • Fixed revenue tracking — purchase value now accurately reported in Meta Ads Manager
    • GA4 integration for full web analytics and user behavior tracking
    • Verified all events firing correctly via GTM Preview & Meta Events Manager

    Result: 100% accurate conversion and revenue data — enabling smarter ad optimization.