1. Website Development & Architecture
   Dual-Site Infrastructure: Designed, customized, and maintained pages across both platforms using modern page-builder setups (Divi and Elementor) tailored for medical and vocational education.
   Enrollware Integration: Custom-configured the scheduling, calendar views, and checkout/registration embeds on code3life.com to deliver a frictionless booking experience across both the Sierra Madre and Camarillo training centers.
   Dedicated Vocational Funnel: Built dedicated program pages and lead generation structures on code3lifesupportedu.com for high-ticket career certifications (CCMA, Phlebotomy, CBCS, CEHRS).
   Staging-to-Production Workflows: Managed staging environments, seamless database migrations, responsive layout testing across mobile/desktop, and conflict-free plugin updates.

2. Technical Rescue & Security Hardening
   Purged Casino Malware: Diagnosed and eradicated malicious casino spam injections embedded within the parent theme’s functions.php on code3life.com.
   Platform Hardening: Locked down core WordPress files, eliminated backdoor vulnerabilities, cleaned bloated database tables, and restored clean site integrity.

3. SEO & E-E-A-T Optimization
   Structured Data: Built and deployed rich schema markup (Course, MedicalBusiness, and instructor credential schemas) highlighting their American Heart Association (AHA) All-Star Training Center authority.
   AI Overview & Snippet Capture: Structured course pages with targeted “Answer Blocks” and direct-answer FAQs specifically designed for high-intent search queries.
   Dual-Site Cross-Linking: Rebuilt internal linking pathways between the two domains so fast-turnaround certifications and career education programs supported each other’s authority without cannibalizing rankings.

The Results
Restored Platform Integrity: Completely eliminated blacklisting and spam warnings, returning both sites to 100% clean health, reliable uptime, and uninhibited Google crawling.Streamlined Class Registration: Faster page load speeds and intuitive Enrollware booking workflows reduced drop-offs for time-sensitive certifications (BLS, ACLS, PALS).Higher AI & Organic Search Visibility: Improved placement in local Southern California search clusters and AI Overviews through validated E-E-A-T schemas and optimized technical layouts.Distinct Conversion Funnels: Clear separation between quick renewal healthcare workers on code3life.com and prospective long-term students seeking vocational training on code3lifesupportedu.com.

Role: IT Project Manager & Technical Web Consultant (Agency: Pixel Pop Creatives LLC)

Core Technologies & Tools: WordPress, Divi Builder, LiteSpeed Web Server, cPanel Zone Editor, Google Workspace, Google Search Console, Google Analytics 4, Aragon / Antigravity IDE (Claude Code + Gemini), Yoast SEO, Hovn App, Acuity Scheduling.

Key Deliverables & Technical Achievements:

1. Cloud & Server Migration & DNS ManagementHosting & Infrastructure Migration: Orchestrated the migration of the website from GoDaddy site infrastructure to a high-performance Namecheap LiteSpeed hosting environment, achieving an A+ performance rating and 96/100 desktop optimization.
   Email & Workspace Restoration: Successfully re-established Google Workspace email routing following the nameserver cutover by provisioning modern single-record MX configuration (SMTP.GOOGLE.COM), SPF authorization records, and DKIM/DMARC authentication records in cPanel Zone Editor.
   Mail Server Diagnostics & Resolution: Diagnosed and resolved incoming mail bounce issues (e.g., 554 5.7.1 Relay access denied) by reconfiguring cPanel routing from local mail exchange to Remote Mail Exchanger.

2. Advanced AEO & GEO (AI Search) Implementation
   LLM Readability Framework: Deployed a root-level llms.txt file structured specifically for generative search engines (Gemini, Claude, Perplexity, and ChatGPT), defining the company’s service offerings, authorized locations, and direct course URLs.
   Structured Data & Schema Injection: Designed and integrated multi-tiered JSON-LD schema (Course, LocalBusiness, and Provider schemas) targeting key courses—including Same-Day ACLS/BLS (VAM), In-Person BLS, In-Person ACLS, USCG Boater Safety/CPR, and Babysitter Safety (CABS).
   Price & Instance Integration: Connected direct booking links, pricing attributes ($85.00 – $150.00), and schedule parameters directly into structured metadata to optimize for AI Overviews and rich snippets.

3. Strategic Content Architecture (“4 Pillars” Model)Website Restructuring: Restructured site architecture to reflect the client’s core service pillars:
   Pillar 1: Healthcare & Community Certification Courses (BLS, ACLS, PALS).
   Pillar 2: Workplace Training & Compliance (OSHA-compliant on-site instruction).
   Pillar 3: CPR Skills Verification Station utilizing AHA-approved Voice Assisted Manikin (VAM) technology.
   Pillar 4: AED & Safety Equipment sales and program management.
   Conversion Optimization: Integrated clear CTAs and mapped real-time class registration feeds across Hovn App and Acuity Scheduling.