MD Arannyk Monon Oliver

Led content and merchandising strategy across TVape’s ecommerce storefronts in Canada, the US, and the UK. Owned product positioning, category content, and launch copy for vaporizer releases, aligning merchandising decisions with search demand and margin priorities. Coordinated with partner brands on embargoed launches, managing digital assets and co-marketing content. Promoted from SEO Content Writer to lead role, with focus on search-aligned merchandising and conversion-focused content in a restricted-ads niche.

Researched, planned, and wrote SEO product reviews, buying guides, comparison pages, and product pages under a named byline across tvape.com, tvape.co.uk, and torontovaporizer.ca. Conducted keyword research and competitor analysis to match each piece to search intent across three regional storefronts in a restricted-ads niche where organic search drives revenue. Built and managed the brand’s subreddit community, answering product questions and turning pre-launch interest into engaged buyers. Served as point of contact with manufacturers (e.g., Puffco, DaVinci, Arizer, Yocan) for upcoming products and review units, maintaining a strict engineering-informed editorial voice.

Wrote copy for brand promotions across different channels. Managed Facebook page and increased followers by 852%. Launched social media campaigns with Ad copy and built brand reputation. Helped establish sub-brands with unique business names and ideas. Worked as a project coordinator to relaunch the company’s website.