Hi, I’m Paulo, a multidisciplinary designer specializing in product and visual design. I help organizations optimize their products to boost user conversion and retention by delivering thoughtful, straightforward solutions that align business goals with customer needs. With over 15 years of experience collaborating with startups to global teams, I build credibility and growth through best-in-class design and marketing collateral, while solving complex challenges in UX, UI, and visual design.

Paulo

Hi, I’m Paulo, a multidisciplinary designer specializing in product and visual design. I help organizations optimize their products to boost user conversion and retention by delivering thoughtful, straightforward solutions that align business goals with customer needs. With over 15 years of experience collaborating with startups to global teams, I build credibility and growth through best-in-class design and marketing collateral, while solving complex challenges in UX, UI, and visual design.

Available to hire

Hi, I’m Paulo, a multidisciplinary designer specializing in product and visual design. I help organizations optimize their products to boost user conversion and retention by delivering thoughtful, straightforward solutions that align business goals with customer needs.

With over 15 years of experience collaborating with startups to global teams, I build credibility and growth through best-in-class design and marketing collateral, while solving complex challenges in UX, UI, and visual design.

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Language

English
Fluent
Portuguese
Fluent
French
Intermediate

Work Experience

UX/UI & Visual Designer at Freelancer
January 1, 2015 - November 18, 2025
Helping global organizations solidify their online and offline presence by designing solutions that impact how their brand, marketing campaigns and products reach and engage users. Current clients include CGIAR (global non-profit) and Barix (tech company). Adding value through product & UX/UI design, interaction design, prototyping, visual & graphic design, rebranding, image editing.
Visual Designer at Goliath Digital Studio
August 1, 2017 - August 1, 2017
Helped clients all over the world improve their online presence and communication by designing deliverables that ranged from slide deck & Prezi presentations to landing pages and marketing collateral, as part of a flexible 2-man design studio that provided a diversity of design solutions. Added value through presentation design, visual & digital design, UX/UI design, user research, image editing.
Co-Founder / Designer at True Life Game
January 1, 2015 - January 1, 2015
Led the design vision to help drive product direction across a few projects, from which True Life Game was born. Helped spread the concepts and implications of gamification across local and online communities and enthusiasts, in collaboration with the other co-founders. Added value through project management, product & UX/UI design, user research, visual & graphic design, web design, illustration, digital marketing, image editing.
Web Content Manager / Designer at Bricomarche
August 1, 2012 - August 1, 2012
Improved brand awareness in collaboration with an external design agency to overhaul the company’s online & offline presence. Optimized both product and marketing teams’ workflows by designing and creating an internal tool that helps manage the whole product catalogue. Added value through online content management, rebranding, product & UX/UI design, user research, visual & graphic design, image editing, video editing.
System Administrator / Designer at ISLA Santarem
May 1, 2011 - May 1, 2011
Reduced the number of incidents by maintaining, updating and modernizing technology on the institute and its IT Labs. Improved internal & external brand awareness by redefining the identity style and designing marketing collateral for digital and print. Added value through IT labs & network management, troubleshooting, website management, web design, graphic design, image editing.
Freelancer UX/UI & Visual Designer at Freelancer
January 1, 2015 - November 18, 2025
Helping global organizations solidify their online and offline presence by designing solutions that impact how their brand, marketing campaigns and products reach and engage users. Added value through product & UX/UI design, interaction design, prototyping, visual & graphic design, rebranding, image editing.
UX/UI & Visual Designer at Freelancer
January 1, 2015 - November 19, 2025
Helping global organizations solidify their online and offline presence by designing solutions that impact how their brand, marketing campaigns and products reach and engage users. Adding value through product & UX/UI design, interaction design, prototyping, visual & graphic design, rebranding, image editing.

Education

Master's Degree at Instituto Politecnico de Santarem
January 11, 2030 - January 1, 2015
Bachelor's Degree at Instituto Politecnico de Santarem
January 11, 2030 - January 1, 2009
Master’s Degree at Instituto Politecnico de Santarem
January 11, 2030 - January 1, 2015
Bachelor’s Degree at Instituto Politecnico de Santarem
January 11, 2030 - January 1, 2009
Bachelor’s Degree at Instituto Politecnico de Santarem
January 11, 2030 - January 1, 2009
Master’s Degree at Instituto Politecnico de Santarem
January 11, 2030 - January 1, 2015

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Software & Internet, Professional Services, Non-Profit Organization
    uniE621 Slide deck for BeeQuick
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    uniE621 Reatch conference roll-up
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    uniE621 Roll-up for new high-end Barix products
    A sleek roll-up banner highlighting Barix’s latest high-redundancy audio codecs, designed for premium performance, reliability, and professional AV integration. graphicdesigner illustrator
    uniE621 Barix product trifold brochure
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    uniE621 Flyers for Barix products
    Samples of product flyers created for Barix, showcasing technical devices and solutions through clean layouts, structured information hierarchies, and engaging visuals that align with the brand’s identity. Designed to clarify complex tech in a glance. graphicdesigner illustrator