With over 15 years in advertising, I've grown from traditional print and TV to mastering today's fast-paced digital marketing landscape. Conceptualization and art direction anchor my work, complemented by hands-on skills in 3D workflows and 2D animation. I'm also embracing AI technologies to create standout video content that elevates visual storytelling. Throughout my career, I've collaborated with prominent FMCG, banking, hospitality, and telecom brands to deliver memorable, smart campaigns while maintaining poise and efficiency under pressure. I thrive in mentoring creative talent, streamlining workflows, and fostering teamwork that sparks innovative ideas. Outside work, I enjoy gaming, basketball, working out, and watching new films.

G.T. Aravinda Priyadarshana Fonseka

With over 15 years in advertising, I've grown from traditional print and TV to mastering today's fast-paced digital marketing landscape. Conceptualization and art direction anchor my work, complemented by hands-on skills in 3D workflows and 2D animation. I'm also embracing AI technologies to create standout video content that elevates visual storytelling. Throughout my career, I've collaborated with prominent FMCG, banking, hospitality, and telecom brands to deliver memorable, smart campaigns while maintaining poise and efficiency under pressure. I thrive in mentoring creative talent, streamlining workflows, and fostering teamwork that sparks innovative ideas. Outside work, I enjoy gaming, basketball, working out, and watching new films.

Available to hire

With over 15 years in advertising, I’ve grown from traditional print and TV to mastering today’s fast-paced digital marketing landscape. Conceptualization and art direction anchor my work, complemented by hands-on skills in 3D workflows and 2D animation. I’m also embracing AI technologies to create standout video content that elevates visual storytelling.

Throughout my career, I’ve collaborated with prominent FMCG, banking, hospitality, and telecom brands to deliver memorable, smart campaigns while maintaining poise and efficiency under pressure. I thrive in mentoring creative talent, streamlining workflows, and fostering teamwork that sparks innovative ideas. Outside work, I enjoy gaming, basketball, working out, and watching new films.

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Work Experience

Final Artist / Junior Art Director at Grey Group | Sri Lanka
January 1, 2012 - August 29, 2025
Worked on projects including Mobitel, Colombo Fashion Week, and Unicef campaigns. Developed skills in art direction and production over 6 years.
Art Director at J. Walter Thompson Worldwide | Sri Lanka
June 30, 2015 - August 29, 2025
Led creative projects for brands such as Sunsilk, Airtel, Taj, Y fm, HSBC, Dominos, Dialog TV, and Janashakthi Insurance over a period of 3 years.
Senior Art Director at Shift
January 1, 2017 - August 29, 2025
Directed creative efforts for Cargills Supermarket and Sri Lanka Cricket during a 1½ year tenure.
Senior Art Director at BBDO Lanka
January 1, 2019 - August 29, 2025
Worked on major brand campaigns including Anchor, Anchor Newdale, Ceat, and Taj for 2 years, driving impactful creative strategies.
Associate Creative Director / Creative Director at SEVEN MEDIA GROUP
January 1, 2025 - August 29, 2025
Led creative direction for a diverse portfolio including Anchor Pedia PRO, AMEX, NTB, Seylan Bank, Unicef, Cargills Magic, KFC, TGIF, and Tetos. Managed teams, refined workflows, and produced standout digital marketing campaigns over 6½ years.
Creative Director at Freelance Creative Consultant
January 1, 2025 - Present
Providing creative consultancy and direction for brands such as TRU Active, Basilur Tea, and Diamond Dreams leveraging expertise in digital marketing and AI-enhanced visual content.
Final Artist / Junior Art Director at Grey Group | Sri Lanka
January 1, 2012 - August 30, 2025
Worked for 6 years contributing to campaigns for Mobitel, Colombo Fashion Week, and Unicef, focusing on art direction and final artwork production.
Art Director at J. Walter Thompson Worldwide | Sri Lanka
June 30, 2015 - August 30, 2025
Led art direction for key clients including Sunsilk, Airtel, Taj, HSBC, Dominos, and Dialog TV, overseeing creative development and execution.
Senior Art Director at Shift
January 1, 2017 - August 30, 2025
Managed creative projects over 1½ years for clients like Cargills Supermarket and Sri Lanka Cricket, focusing on high-impact visual campaigns.
Senior Art Director at BBDO Lanka
January 1, 2019 - August 30, 2025
Directed senior-level art for brands including Anchor, Anchor Newdale, Ceat, and Taj to produce engaging and effective advertising.
Associate Creative Director / Creative Director at SEVEN MEDIA GROUP
January 1, 2025 - August 30, 2025
Oversaw creative direction for brands such as Anchor Pedia PRO, AMEX, NTB, Seylan Bank, Unicef, Cargills Magic, KFC, TGIF, and Tetos. Led teams to deliver smart, memorable campaigns across multiple media.
Freelance Creative Consultant - Creative Director
January 1, 2025 - Present
Currently working as a freelance creative consultant handling projects for TRU Active, Basilur Tea, and Diamond Dreams, focusing on elevating brand visuals and digital content.
Final Artist / Junior Art Director at Grey Group | Sri Lanka
January 1, 2012 - September 3, 2025
Worked for 6 years contributing to campaigns for Mobitel, Colombo Fashion week, and Unicef. Developed foundational skills in print and TV advertising while gaining experience in conceptualization and art direction.
Art Director at J. Walter Thompson Worldwide | Sri Lanka
June 30, 2015 - September 3, 2025
Led creative art direction for major brands including Sunsilk, Airtel, Taj, Y fm, HSBC, Domino's, Dialog TV, and Janashakthi Insurance. Enhanced digital marketing and brand campaign execution during this 3-year tenure.
Senior Art Director at Shift
January 1, 2017 - September 3, 2025
Directed creative strategies and visual campaigns for Cargills Supermarket and Sri Lanka Cricket over 1.5 years, focusing on innovative branding and advertising.
Senior Art Director at BBDO Lanka
January 1, 2019 - September 3, 2025
Oversaw and crafted campaigns for Anchor, Anchor Newdale, Ceat, and Taj. Responsible for strong art direction and conceptual work across various media for 2 years.
Associate Creative Director / Creative Director at SEVEN MEDIA GROUP
January 1, 2025 - September 3, 2025
Led creative direction and conceptualization for high-profile brands such as Anchor Pedia PRO, AMEX, NTB, Seylan Bank, Unicef, Cargills Magic, KFC, TGIF, and Tetos. Managed campaigns involving 3D CGI and digital marketing, notably achieving viral reach for a KFC CGI Out-of-Home Ad. Held this position for 6.5 years.
Creative Director (Freelance Creative Consultant) at Freelance
January 1, 2025 - Present
Currently providing creative consulting services and directing campaigns for TRU Active, Basilur Tea, and Diamond Dreams. Applying expertise in digital marketing, 3D design, 2D animation, and AI visual technologies.

Education

at St. Sebastianʼs College, Moratuwa
January 11, 2030 - August 29, 2025
at St. Sebastianʼs College, Moratuwa
January 11, 2030 - August 30, 2025
at St. Sebastianʼs College, Moratuwa
January 11, 2030 - September 3, 2025

Qualifications

Grand Prix Award, SLIM Digis 2.0 - Best Digital Marketing Campaign
January 11, 2030 - August 29, 2025
Silver Award, SLIM Digis 2.0 - For “Deken Dunne” Personal Loans Campaign
January 11, 2030 - August 29, 2025
Facebook APAC Partner Summit Award 2019 - Contribution to Facebookʼs Core Value "Build Social Value"
January 1, 2019 - August 29, 2025
Grand Prix Award, SLIM Digis 2.0 - Best Digital Marketing Campaign
January 11, 2030 - August 30, 2025
Silver Award, SLIM Digis 2.0 - For "Deken Dunne" Campaign
January 11, 2030 - August 30, 2025
Facebook APAC Partner Summit Award 2019 - "Build Social Value" Contribution
January 1, 2019 - August 30, 2025
Grand Prix Award, SLIM Digis 2.0 - Best Digital Marketing Campaign
January 11, 2030 - September 3, 2025
Silver Award, SLIM Digis 2.0 - Recognized for 'Deken Dunne' Personal Loans Campaign
January 11, 2030 - September 3, 2025
Facebook APAC Partner Summit Award 2019 - Build Social Value Contributor
January 1, 2019 - September 3, 2025

Industry Experience

Consumer Goods, Financial Services, Travel & Hospitality, Telecommunications, Non-Profit Organization