ARCHANA BHARDWAJ
I’m Archana Bhardwaj, an AI product marketing and digital marketing professional with 5+ years of experience building growth across AI SaaS, IT, healthcare & wellness, and international brands.
About
I’m Archana Bhardwaj, an AI product marketing and digital marketing professional with 5+ years of experience building growth across AI SaaS, IT, healthcare & wellness, and international brands. I work at the intersection of product positioning and performance—translating complex AI value into clear messaging, user-friendly onboarding and landing experiences, and SEO/content strategies that attract the right audiences.
Across roles from lead generation to campaign optimization, I’ve driven measurable results using Google Ads, Meta Ads, analytics tracking, marketing automation, and CRM workflows. I also enjoy creating UI/UX-focused microcopy and brand storytelling that improves conversions, strengthens customer engagement, and supports cross-functional teams from product and design to development.
- 7 years' experience
- Joined September 2026
Industry experience
- Software & Internet
- Healthcare
- Real Estate & Construction
- Media & Entertainment
- Education
- Professional Services
Work experience· 8 roles
Developed AI product marketing strategies to improve user engagement, product visibility, and customer acquisition. Created SEO-optimized blogs, landing pages, onboarding flows, and AI product messaging aligned to business goals. Collaborated with product, design, and engineering teams to refine UI/UX communication and customer journeys, and ran social media and digital campaigns to increase inbound leads. Implemented marketing automation, analytics tracking, and campaign optimization to improve conversion rates.
Developed AI-focused product marketing strategies to improve user engagement, product visibility, and customer acquisition. Created SEO-optimized blogs, landing pages, onboarding flows, and AI product messaging aligned with business goals. Collaborated with product, design, and development to enhance UI/UX communication and customer journeys. Managed social media and digital campaigns to strengthen brand positioning and increase inbound leads. Implemented marketing automation, analytics tracking, and campaign optimization to improve conversion rates.
Built international lead generation funnels using SEO, LinkedIn marketing, and paid advertising. Managed cross-platform advertising campaigns and improved performance through data analysis and ongoing optimization. Wrote SEO-rich content including blogs and landing pages to grow organic traffic and increase user engagement, while partnering with design and development teams to enhance site experience and improve retention.
Education
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