Areeb A Hammeed

Handled social media management including English and Urdu trend research, content creation, content strategy, editing, and campaign coordination. Managed execution of social media posts and supported engagement and reach via content optimization.

Worked on social media management and content creation with experience in brand storytelling for local and international brands. Produced and edited marketing content with a focus on engaging digital narratives, managing content calendars, and supporting brand growth through strategic marketing initiatives.

Developed engaging UGC and trend-driven content for local and international beauty, skincare, and lifestyle brands. Produced high-quality branded video content including product launch videos, teaser campaigns, and promotional reels using creative storytelling and professional editing. Collaborated with brands such as Eveen Organics, Azall Cosmetics, Primary Skin, Nazuk Cosmetics, and others to increase brand visibility and audience engagement.

Social Media Manager at Multiple brands (Beauty/Content/Campaigns)

Managed social media presence including content creation, content strategy, editing, campaign coordination, and ongoing trend research. Supported brand storytelling and helped build audience engagement through consistent scheduling and effective content planning for local and international brands.

UGC/Content Creator/Editor at Multiple brands (Beauty, Skincare & Lifestyle)

Produced high-quality branded video content including product launches, teaser campaigns, and promotional reels through creative storytelling and professional editing. Created engaging UGC-style content to enhance brand visibility and drive audience engagement for beauty, skincare, and lifestyle brands.

Content Creator / Social Media Manager at Brand Agencies / Cosmetics Brands (Azal Cosmetics, Nirvana Botanics, Saffron Naturals, Zay Beauty, etc.)

Cinematic content creation and editing; social media management and trend research for multiple cosmetic brands; planning and executing branding campaigns.

Content Creator / Editor at UGC / Content Creator / Editor

Created short and trending reels, lifestyle visuals, and occasion-based content; managed social media presence and engagement strategies for brand collaborations.

Content Planning & Social Media Management (Intern/University Role) at University of Sindh, Jamshoro

Managed content planning, scheduling, and audience engagement to support brand growth and maintain a consistent social media presence. Coordinated campaign planning and execution to keep a steady posting and engagement routine.