Available to hire
Hi, I’m Areej Essa, a marketing professional currently based in Amsterdam with extensive experience across the Middle East and Europe. I specialize in performance marketing, brand development, offline marketing, market research, and campaign evaluation. I enjoy turning data and insights into actionable growth strategies, collaborating with cross-functional teams to reach and engage target audiences.
I’m passionate about building cohesive marketing programs for B2B and B2C brands, driving leads, awareness, and retention through integrated digital and offline channels. I’m open to opportunities in tech, SaaS, and service-oriented industries where strategic thinking and hands-on execution make a measurable impact.
Experience Level
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Advanced
Dutch
Intermediate
Arabic
Fluent
Work Experience
Marketing Executive at School of Research Science, Dubai
January 31, 2025 - July 31, 2025Build plans and roadmaps for online and offline marketing. Manage and execute digital campaigns. Manage social media content, strategy, and engagement. Events planning and management. Collaborate with influencers to generate qualified leads and increase reach. Initiate and develop strategic partnerships with new stakeholders and brands.
Marketing Executive at Abzer Innovative Software Solutions, Dubai
December 31, 2023 - July 31, 2025Led marketing efforts in a B2B SaaS setting, focusing on client acquisition and retention. Drive marketing initiatives. Develop and execute strategic marketing campaigns. Create engaging content and manage digital marketing channels. Collaborate with teams to achieve business objectives. Analyze and report on campaign performance. Stay updated on industry trends and best practices.
Marketing Specialist at Lilac Marketing & Event Agency, Dubai
May 31, 2023 - July 31, 2025Build plans and roadmaps for online and offline marketing. Develop effective brand strategies, ensure brand consistency, and identify potential areas for brand building. Conduct brand audits. Assist with outreach and promotion efforts, including content management and visual strategies. Perform market research. Develop strategies to drive online traffic to the company website/social media platforms. Raise brand awareness and online presence through digital marketing projects and campaigns. Identify and target relevant businesses to drive B2B sales.
Head of Marketing section at Rand Digital Content & Service Provider
July 31, 2022 - July 31, 2025Build marketing plans and budgets for smooth operation of marketing campaigns. Prepare and strategize social media marketing campaigns aligning with objectives. Cascade unit objectives into section and individual objectives. Ensure the brand message is strong and consistent across all channels and efforts. Create and monitor advertisements aligned with business vision. Create monthly marketing reports. Identify opportunities to reach new market segments and expand market share. Coordinate sales and marketing efforts to boost brand awareness. Attend and participate in conferences, prepare displays, and provide post-event reports and analysis. Set, monitor, and report on team goals.
Marketing Specialist at Rand Digital Content & Service Provider
July 31, 2022 - July 31, 2025Identify main customer groups and audience and determine the best way to reach them. Plan and prepare new ideas and suggestions. Announce company activities in coordination with management. Assess and analyze problems, advising on supportive functions. Recognize problem areas, conduct research to diagnose root causes. Recommend adjustments to meet end users' requirements. Maintain and monitor issues related to problem management. Keep track record of relevant documentation and contribute to improving operational procedures.
Sales & Service officer at Bank of Jordan Syria
August 31, 2017 - July 31, 2025Attract potential customers. Open different types of accounts. Process transfers within and between banks. Edit account details such as unfreezing and closing. Issue checkbooks and banking checks. Resolve customer problems. Liaise with different companies for financial transactions. Recommend potential products to top management.
Accountant at Samba Center for Subtitling & Dubbing Adaptation
October 31, 2014 - July 31, 2025Preparation of monthly salaries. Communication with different parties for financial transactions.
Receptionist & Customer service at Mabco Company
February 28, 2013 - July 31, 2025Identify customer needs and refer them to appropriate services. Prepare reports on product quality, service quality, and customer satisfaction.
Marketing Executive at School of Research Science
January 31, 2025 - September 4, 2025Led the development and execution of online and offline marketing plans and roadmaps. Managed digital campaigns and social media content strategies to enhance engagement. Planned and managed events and collaborated with influencers to generate qualified leads and increase reach. Developed strategic partnerships with new stakeholders and brands, supporting business growth.
Marketing Executive at Abzer Innovative Software Solutions
December 31, 2023 - September 4, 2025Directed marketing efforts in a B2B SaaS environment focusing on client acquisition and retention. Developed and executed strategic marketing campaigns, created engaging content, and managed digital marketing channels. Collaborated closely with teams to achieve business goals and analyzed campaign performance while staying updated on industry trends.
Marketing Specialist at Lilac Marketing & Event Agency
May 31, 2023 - September 4, 2025Developed brand strategies ensuring consistency and identified opportunities for brand building. Conducted brand audits and assisted with outreach and promotion, including content and visual strategies. Conducted market research to drive online traffic and improve brand awareness and online presence through digital marketing projects. Targeted relevant B2B businesses to drive sales.
Head of Marketing section at Rand Digital Content & Service Provider
July 31, 2022 - September 4, 2025Developed marketing plans and budgets to ensure smooth campaign operations. Prepared and aligned social media marketing campaigns with overall objectives. Managed advertising across platforms, ensuring consistent strong brand messaging. Created monthly marketing reports, identified new market segment opportunities, coordinated sales and marketing efforts, and participated in conferences with post-event reporting and analysis. Set, monitored, and reported on team goals.
Marketing Specialist at Rand Digital Content & Service Provider
August 31, 2017 - September 4, 2025Identified customer groups and audiences to determine best outreach approaches. Planned and prepared new marketing ideas and strategies. Coordinated company activities with management, conducted problem analysis, recommended adjustments to meet end-user requirements, maintained documentation to improve operational procedures.
Sales & Service officer at Bank of Jordan Syria
October 31, 2014 - September 4, 2025Attracted potential customers, opened various account types, managed transfers and account editing including unfreeze and closing, issued checkbooks and checks, resolved customer issues, engaged with different companies for financial transactions, and recommended potential products to top management.
Accountant at Samba Center for Subtitling & Dubbing Adaptation
February 28, 2013 - September 4, 2025Prepared monthly salary payments and managed communications with different parties for financial transactions.
Marketeer at Freelancer
January 1, 2025 - PresentFreelance Marketing Specialist at Freelance
January 1, 2025 - PresentPerformance marketing on Meta & Google Ads. Brand development consulting. Offline marketing strategy & consulting. Market research & competitor analysis. Campaign performance evaluation & reporting. Marketing strategy planning & optimization.
Marketing Executive at School of Research Science
July 1, 2023 - December 1, 2023Build plans and roadmaps for online and offline marketing. Manage and execute digital campaigns. Manage social media content, strategy, and engagement. Events planning and management. Collaborate with influencers to generate qualified leads and increase reach. Initiate and develop strategic partnerships with new stakeholders and brands.
Marketing Executive at Abzer Innovative Software Solutions
September 1, 2022 - May 1, 2023Led marketing efforts in a B2B SaaS setting, focusing on client acquisition and retention. Drive marketing initiatives. Develop and execute strategic marketing campaigns. Create engaging content and manage digital marketing channels. Collaborate with teams to achieve business objectives. Analyze and report on campaign performance. Stay updated on industry trends and best practices.
Marketing Specialist at Lilac Marketing & Event Agency
September 1, 2017 - July 1, 2022Build plans and roadmaps for Online and offline marketing. Develop effective brand strategies, ensure brand consistency, and identify potential areas for brand building. Brand Audit. Assist with outreach and promotion efforts, including content management, and help create visual strategies. Make Market Research.
Head of Marketing at Rand Digital Content & Service Provider
August 1, 2015 - August 1, 2017Build marketing plans and budgets for the smooth operation of marketing campaigns. Prepare social media marketing campaigns and strategize them such that they align with objectives. Cascade Unit Objectives into Section and Individual Objectives and ensure proper alignment. Ensure the brand message is strong and consistent across all channels and marketing efforts. Create and monitor advertisements on various platforms keeping the business vision aligned. Create monthly reports for the marketing department. Identify opportunities to reach new market segments and expand market share. Coordinate sales and marketing efforts to boost brand awareness. Attend and participate in conferences and prepare engaging displays as needed and provide post-event reports and analysis. Set, monitor and report on team goals.
Accountant at Samba Center for Subtitling & Dubbing Adaptation
August 1, 2011 - February 1, 2013Preparation of monthly salaries. Communication with different parties for financial transactions.
Receptionist & Customer Service at Mabco Company
June 1, 2011 - February 1, 2013Identify customer needs and refer them to appropriate service. Making reports relating to the quality of the products - the quality of services and customer satisfaction.
Education
Bachelor of Economic at Damascus University
January 1, 2009 - December 31, 2014Bachelor of Economic at Damascus University
January 1, 2009 - January 1, 2014Bachelor of Economic at Damascus University
January 1, 2009 - January 1, 2014Bachelor of Economic at Damascus University
January 1, 2009 - January 1, 2014Qualifications
Marketing Management
January 1, 2009 - December 31, 2014Social Media Marketing
January 1, 2009 - December 31, 2014Digital Marketing
January 1, 2009 - December 31, 2014Stress Management
January 1, 2009 - December 31, 2014Public Relations
January 1, 2009 - December 31, 2014Economic standards for project management by Excel
January 1, 2009 - December 31, 2014Crisis and risk management
January 1, 2009 - December 31, 2014Stock exchange and securities
January 1, 2009 - December 31, 2014Accounting courses
January 1, 2009 - December 31, 2014Microsoft Office
January 1, 2009 - December 31, 2014Marketing Management
January 11, 2030 - September 4, 2025Social Media Marketing
January 11, 2030 - September 4, 2025Digital Marketing
January 11, 2030 - September 4, 2025Stress Management
January 11, 2030 - September 4, 2025Public Relations
January 11, 2030 - September 4, 2025Economic standards for project management by Excel
January 11, 2030 - September 4, 2025Crisis and risk management
January 11, 2030 - September 4, 2025Stock exchange and securities
January 11, 2030 - September 4, 2025Accounting courses
January 11, 2030 - September 4, 2025Microsoft Office
January 11, 2030 - September 4, 2025Industry Experience
Software & Internet, Professional Services, Media & Entertainment, Education, Financial Services
Experience Level
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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