Available to hire
Hi, I’m Arham Ali. I’m a creative marketing and business development professional with a proven track record of shaping brand image and delivering measurable, impact-driven marketing strategies. I’ve led end-to-end sales cycles, built partnerships, and driven growth across industries including finance, automotive, logistics, and retail in the North American region.
I’m excited to explore opportunities in the GCC region where I can apply my expertise in brand positioning, campaign planning, and digital marketing to help forward-thinking companies grow through collaborative, data-informed initiatives.
Experience Level
Language
English
Fluent
Urdu
Fluent
Hindi
Intermediate
Work Experience
Marketing and Business Development at Mink Limited
January 1, 2023 - PresentLed B2B sales of custom software solutions to clients across finance, automotive, logistics, and retail in the North American region. Exceeded annual target by 20%. Managed the complete sales lifecycle: lead generation, needs assessment, solution presentation, proposal development, contract negotiation, and closure. Optimized the sales process and improved conversion rates from demo to specification by 72.1% for in-bound leads and 49% for outbound leads.
Marketing and Business Development Executive at Mink Limited
January 1, 2023 - PresentLed B2B sales of custom software solutions across finance, automotive, logistics, and retail in the North American region. Exceeded annual targets by 20%. Managed the complete sales lifecycle from lead generation to contract closure. Improved inbound/outbound lead conversion and built a robust pipeline. Implemented creative marketing campaigns in collaboration with partners to enhance brand awareness and customer acquisition.
Marketing and Business Development Lead at Mink Limited
January 1, 2023 - PresentLed B2B sales of custom software solutions to clients across finance, automotive, logistics, and retail in the North American region. Exceeded annual targets by 20%. Managed the complete sales lifecycle from lead generation and needs assessment to proposal development, contract negotiation and closure. Optimized the sales process, improving conversions from demo to application by 72.1% for inbound leads and 49% for outbound leads. Identified target industries and market segments for custom software and SaaS solutions. Built a 7x pipeline for partners and led leads to account conversions. Performed monthly sales forecasting and competitive analysis to inform product development and strategy. Crafted creative marketing campaigns in collaboration with partners, boosting brand awareness and customer acquisition.
Project Manager at KAAF FOR CREATIVE PVT LTD
January 1, 2021 - January 1, 2023Directed end-to-end delivery of SaaS products, mobile apps, and websites, launching 6 SaaS platforms with 99.9% uptime. Reduced project delivery time by 25% through process optimization and adoption of Agile and Scrum methodologies. Coordinated cross-functional teams (developers, UI/UX designers, QA engineers) to meet technical and business requirements on schedule and within budget. Ensured all deliverables met scalability, security, and performance benchmarks, resulting in long-term client retention and repeat business.
Project Manager at KAFFOR Creative Pvt Ltd
January 1, 2021 - January 1, 2023Directed end-to-end delivery of SaaS products, mobile apps, and websites, launching 6 SaaS platforms with 99.9% uptime and high client satisfaction. Reduced project delivery time by 25% through process optimization and adopting Agile/Scrum methodologies. Coordinated cross-functional teams (developers, UI/UX designers, QA engineers) to meet technical and business requirements on schedule and within budget. Used Jira, Asana, Trello, ClickUp, and Microsoft Project to track progress, allocate resources, and manage risks. Facilitated sprint planning, daily stand-ups, and retrospectives, ensuring alignment among stakeholders. Ensured deliverables met scalability, security, and performance benchmarks, resulting in long-term client retention.
Creative Marketing Associate at Pacific Solutions
January 1, 2020 - January 1, 2021Spearheaded multi-channel marketing campaigns that boosted brand visibility, lead generation, and customer engagement. Supervised content across social media and websites; managed campaign analytics and vendor relations to optimize ROI.
Campaign Manager at KASB Securities
January 1, 2018 - January 1, 2020Created campaigns for digital platforms as well as TV (TVC). Collaborated with clients on digital marketing projects. Developed concepts and strategies for digital campaigns to increase traffic and engagement. Created creative concepts for digital video commercials for brands and company campaigns. Presented ideas to stakeholders to stay relevant in the fast-paced digital landscape.
Advertising at Freelance
January 1, 2018 - January 1, 2020Managed creative campaigns, oversaw content creation for social media, websites, and advertising; ensured brand voice and visual identity were maintained. Supported planning for events, product launches, and promotional activities, driving brand awareness and customer engagement.
Freelance Advertising at Freelance
January 1, 2018 - January 1, 2020Delivered advertising concepts, video production, and campaign planning for clients; built 3D and digital assets and led end-to-end project management for campaigns.
Freelance Advertising Professional at Freelance
January 1, 2018 - January 1, 2020Created and produced advertising campaigns including video commercials and digital content. Concepted campaigns and managed production, delivering 3 digital video campaigns for Women’s Day and supporting clients with end-to-end production.
Education
Bachelor of Media Sciences at IQRA University
January 1, 2016 - January 1, 2021Intermediate (Pre-Engineering) at Jinnah Govt Degree College
January 1, 2013 - January 1, 2015Bachelor of Media Sciences at Iqra University
January 1, 2016 - January 1, 2021Intermediate, Pre-Engineering at Jinnah Govt. College
January 1, 2013 - January 1, 2015Bachelor of Media Sciences at IQRA University
January 1, 2016 - January 1, 2021Intermediate at Jinnah Govt Degree College
January 1, 2013 - January 1, 2015Qualifications
Industry Experience
Media & Entertainment, Software & Internet, Professional Services, Retail, Education, Financial Services
Experience Level
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