I'm Arham Uppal, a results-driven Social Media Manager with 6+ years of experience building and growing online presence for brands across startups, e-commerce, local businesses, coaches, fitness brands, and B2B companies. I specialize in content strategy, community engagement, social media advertising, and analytics. I’ve delivered data-driven, audience-focused campaigns that increased reach, engagement, and conversions while aligning social activities with broader marketing goals. I collaborate with business owners to tailor social media strategies to their brand story and growth targets.

Arham Uppal

I'm Arham Uppal, a results-driven Social Media Manager with 6+ years of experience building and growing online presence for brands across startups, e-commerce, local businesses, coaches, fitness brands, and B2B companies. I specialize in content strategy, community engagement, social media advertising, and analytics. I’ve delivered data-driven, audience-focused campaigns that increased reach, engagement, and conversions while aligning social activities with broader marketing goals. I collaborate with business owners to tailor social media strategies to their brand story and growth targets.

Available to hire

I’m Arham Uppal, a results-driven Social Media Manager with 6+ years of experience building and growing online presence for brands across startups, e-commerce, local businesses, coaches, fitness brands, and B2B companies.

I specialize in content strategy, community engagement, social media advertising, and analytics. I’ve delivered data-driven, audience-focused campaigns that increased reach, engagement, and conversions while aligning social activities with broader marketing goals. I collaborate with business owners to tailor social media strategies to their brand story and growth targets.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Language

English
Fluent
Urdu
Fluent
Spanish; Castilian
Fluent

Work Experience

Freelance Social Media Manager & Strategist at Self-Employed (Remote)
November 4, 2019 - Present
Manage social media accounts for startups, e-commerce businesses, coaches, fitness brands, local businesses and B2B companies. Develop social media strategies, create monthly content calendars, write engaging captions and oversee content publishing across Instagram, Facebook, LinkedIn and YouTube. Monitor analytics, manage online communities and optimize content based on performance insights. Support Meta advertising campaigns through audience targeting, creative testing and reporting. Successfully managed 1,000+ client projects, helped grow a client account from 0 to 20,000+ followers in six months and increased reach and engagement by up to 300% through data-driven strategies and content optimization.
Content Creator at Self-Employed (Remote)
November 4, 2019 - Present
Create high-quality, platform-specific content for brands across social media channels. Develop content strategies, campaign ideas and monthly content calendars aligned with business objectives. Produce engaging captions, reels, carousel posts, static creatives and short-form video concepts while maintaining brand consistency. Conduct audience and competitor research, identify content trends and use AI-powered tools to improve creative workflows and productivity. Analyze content performance to optimize engagement, reach and audience growth, delivering content that supports brand awareness and marketing goals.

Education

Intermediate in Commerce at BISE Gujranwala
May 1, 2017 - April 1, 2019
Matriculation (Science-Biology) at Harward Grammar High School
March 3, 2008 - May 31, 2013

Qualifications

Google Soft Skills Program
July 5, 2021 - August 27, 2021
Completed a professional development program focused on communication, teamwork, problem-solving, leadership and workplace productivity.
HubSpot Content Marketing Certification
May 4, 2026 - June 26, 2026
Learned content marketing strategy, content planning, storytelling, SEO fundamentals, lead generation and content performance measurement to create effective marketing campaigns.
HubSpot Social Media Marketing Certification
May 4, 2026 - June 26, 2026
Gained expertise in social media strategy, platform-specific marketing, audience engagement, campaign planning, analytics and measuring social media performance.
HubSpot SEO Certification
May 4, 2026 - June 26, 2026
Developed knowledge of search engine optimization, keyword research, on-page SEO, technical SEO fundamentals, content optimization and organic traffic growth strategies.

Industry Experience

Professional Services, Retail, Software & Internet, Other, Consumer Goods, Healthcare, Travel & Hospitality