I’m Chiara Bonifazi, a branding and content strategist based in Milan, Italy, with 20+ years of experience shaping branded content, customer experience, and product localization for B2B and B2C audiences. I specialize in AI content design and content systems, building scalable frameworks for AI-powered platforms, establishing voice and tone governance, and creating structured content that works across channels and cultures. I lead cross-functional, global teams in fintech, AI platforms, e-commerce, and media, partnering with stakeholders to define content strategy and governance while owning localization, glossary, and brand style guides.
I excel at driving content excellence across products and markets. My work spans helping worldwide teams optimize Help Centers and internal wikis, crafting compelling product copy, and ensuring consistency across touchpoints through robust content systems and governance.
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