I’m Chiara Bonifazi, a branding and content strategist based in Milan, Italy, with 20+ years of experience shaping branded content, customer experience, and product localization for B2B and B2C audiences. I specialize in AI content design and content systems, building scalable frameworks for AI-powered platforms, establishing voice and tone governance, and creating structured content that works across channels and cultures. I lead cross-functional, global teams in fintech, AI platforms, e-commerce, and media, partnering with stakeholders to define content strategy and governance while owning localization, glossary, and brand style guides. I excel at driving content excellence across products and markets. My work spans helping worldwide teams optimize Help Centers and internal wikis, crafting compelling product copy, and ensuring consistency across touchpoints through robust content systems and governance.

Chiara Bonifazi

I’m Chiara Bonifazi, a branding and content strategist based in Milan, Italy, with 20+ years of experience shaping branded content, customer experience, and product localization for B2B and B2C audiences. I specialize in AI content design and content systems, building scalable frameworks for AI-powered platforms, establishing voice and tone governance, and creating structured content that works across channels and cultures. I lead cross-functional, global teams in fintech, AI platforms, e-commerce, and media, partnering with stakeholders to define content strategy and governance while owning localization, glossary, and brand style guides. I excel at driving content excellence across products and markets. My work spans helping worldwide teams optimize Help Centers and internal wikis, crafting compelling product copy, and ensuring consistency across touchpoints through robust content systems and governance.

Available to hire

I’m Chiara Bonifazi, a branding and content strategist based in Milan, Italy, with 20+ years of experience shaping branded content, customer experience, and product localization for B2B and B2C audiences. I specialize in AI content design and content systems, building scalable frameworks for AI-powered platforms, establishing voice and tone governance, and creating structured content that works across channels and cultures. I lead cross-functional, global teams in fintech, AI platforms, e-commerce, and media, partnering with stakeholders to define content strategy and governance while owning localization, glossary, and brand style guides.

I excel at driving content excellence across products and markets. My work spans helping worldwide teams optimize Help Centers and internal wikis, crafting compelling product copy, and ensuring consistency across touchpoints through robust content systems and governance.

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Language

English
Fluent
Italian
Fluent
French
Advanced
German
Advanced

Work Experience

Translator / Content Manager at eBay Inc.
January 1, 1999 - December 31, 2004
Localization and content management for Italy; translator/editor for Formula 1 website.
Content / Localization Specialist at PayPal Inc.
December 1, 2004 - December 1, 2009
Localization of product and marketing content; translation and editorial tasks.
Senior Linguist and Content Manager at PayPal Inc.
December 1, 2009 - March 1, 2012
Responsible for product and marketing content localization and adaptation; language QA.
Content / Localization Lead at eBay Inc.
September 1, 2018 - June 30, 2023
Owner of local style guide and branding guidelines; localization vendor management; quality metrics.
UX Writer / Content Designer / Content Strategist at eBay Inc. (KiJiJi Italy)
July 1, 2023 - May 31, 2024
Global Customer Operations; Acting Head of Communications, Italy; responsible for corporate and consumer PR and communications activities for KiJiJi.
Independent Content Consultant at Freelance Portfolio
June 1, 2024 - Present
Independent content consultant and freelance portfolio spanning content design, UX writing, and AI content systems; defining voice, tone, and content patterns for AI-driven interfaces and multilingual products.
Content Design Lead at Allcore S.p.A.
January 1, 2026 - Present
Content design, UX writing, and AI content systems for a B2B AI-powered consultech platform; defining voice, tone, and content patterns for AI-driven interfaces.
Division Manager – Italian at Productive Playhouse
February 1, 2025 - Present
Managing a ~50-person transcription team for video streaming subtitles; overseeing workflows, hiring, and training.
SEO Copywriter at Packly
June 1, 2022 - Present
Optimizing blog posts and landing pages to drive organic traffic for a global custom packaging platform in 29+ countries.
Principal Content Designer & Localization Manager at Contents.com
June 1, 2024 - October 1, 2024
UX writing, product copywriting, and localization supervision for a generative AI content platform; built and owned the content system, including glossary, brand style guide, and AI output governance.
UX Writer & Content Designer at PayPal
January 1, 2023 - January 1, 2024
US-English source content for web, mobile, email, and notifications; developed content systems and strategy for the Microbusiness segment, ensuring consistency across all touchpoints.
Content Strategist – Global Customer Operations at PayPal
January 1, 2018 - January 1, 2023
Co-managed Help Center and internal Wiki; G11N/L10N gatekeeper for global customer operations.
Acting Head of Communications Italy at PayPal
January 1, 2017 - January 1, 2018
Led all communication strategies for PayPal Italy; advised on reputational implications of product initiatives.
Customer Operations & Communications Lead at eBay Classifieds Group
January 1, 2012 - January 1, 2017
Corporate and consumer PR for Kijiji and automobile.it; oversaw customer support and external vendors.
Content Design Lead & Senior Linguist at PayPal
January 1, 2004 - January 1, 2012
B2C/B2B content marketing, localization, style guide ownership, and technical documentation (API guides, SDK tutorials).
Freelance Translator, Content Manager & Technical Writer at Self-employed
January 1, 1999 - January 1, 2004
Consultant translator and content writer for agencies, software houses, and digital platforms, including formula1.com.

Education

BA in Foreign Languages — English & German Literature at Università degli Studi di Perugia
January 1, 1995 - January 1, 1999
Bachelor's Degree in Translation and Interpreting at SSML Carlo Bo
January 1, 1992 - January 1, 1995

Qualifications

Bachelor's Degree in Translation and Interpreting
January 1, 1995 - January 1, 1999
Master's Degree in European Languages and Literature
January 11, 2030 - January 1, 1999

Industry Experience

Media & Entertainment, Software & Internet, Professional Services, Retail, Other, Financial Services
    paper Comprehensive Portfolio
    Most recent assignments in Content Design, copywriting etc.