Available to hire
I’m a digital marketer and content creator with experience in paid ads, social media strategy, and creative design. I’ve produced campaigns across platforms like Meta, TikTok, and LinkedIn, building engaging ads and optimizing funnels to drive results. I enjoy combining creativity with data, mentoring others in the process, and finding fresh ways to connect brands with their audiences. Outside of work, I stay active, curious, and always looking for new ways to grow.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Language
English
Fluent
Work Experience
Digital Marketing Intern at Dundas Life
August 1, 2024 - September 29, 2025Managed and optimized image and video ad campaigns across Meta, LinkedIn, and TikTok, achieving 30k+ views on Instagram and Facebook within 2 months. Produced 35+ video ads and 100+ image ads for A/B testing, contributing to a 20% increase in lead generation and a 7% CTR improvement on top-performing content. Led four interns on ad creation, scriptwriting, and video production workflows. Designed and implemented new CRM automation flows using GoHighLevel and WordPress to improve retention and user experience. Optimized funnel strategies and targeting to increase client conversions. Shifted marketing focus to target business owners, resulting in notable client growth. Developed a strategic content calendar to ensure consistent publishing and brand alignment. Collaborated with the COO to align paid campaigns with business objectives and conducted competitive research to refine messaging and boost performance.
Capstone Project Lead at Pathway | Cross-Cultural Digital Business (GBDA 402)
January 6, 2025 - April 4, 2025Led the design and development of a high-fidelity UX/UI prototype for a fitness app focused on combating misinformation and providing evidence-based guidance. Collaborated with multiple teams to create personalized and verified fitness recommendations. Managed the app’s visual identity, focusing on a user-friendly interface and intuitive navigation that emphasizes service design for its users, including marginalized groups. Conducted market research and crafted a freemium business model, identifying potential revenue streams such as sponsorships, affiliate marketing, and premium subscriptions.
Education
Bachelor of Global Business and Digital Arts Co-op at University of Waterloo
September 6, 2021 - June 12, 2025Qualifications
Industry Experience
Professional Services, Software & Internet, Education, Financial Services
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
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