Hi there! I’m Yijia, an upbeat marketing lover. Right now, I’m chasing my Master of Marketing Communication at The University of Melbourne, and before that, I grabbed a Bachelor of Business Administration with First Class Honours from Macau University of Science and Technology. I’m totally obsessed with mixing data sense and creative fun; I love playing around with tools like SPSS to dig out insights, messing with Midjourney for AIGC stuff, and I’m solid with MS Office and iMovie too. When it comes to language, I’ve got an IELTS 7.0 to chat with global pals. I’m all about teamwork, huge thanks to my student union and street dance club days, and I thrive on turning marketing ideas into something lively. Whether I’m diving into data or brainstorming creative content, I bring tons of energy and curiosity every step of the way. Super excited to connect with people who love marketing as much as I do and bring my fun vibe to cool projects!

Yijia Lin

Hi there! I’m Yijia, an upbeat marketing lover. Right now, I’m chasing my Master of Marketing Communication at The University of Melbourne, and before that, I grabbed a Bachelor of Business Administration with First Class Honours from Macau University of Science and Technology. I’m totally obsessed with mixing data sense and creative fun; I love playing around with tools like SPSS to dig out insights, messing with Midjourney for AIGC stuff, and I’m solid with MS Office and iMovie too. When it comes to language, I’ve got an IELTS 7.0 to chat with global pals. I’m all about teamwork, huge thanks to my student union and street dance club days, and I thrive on turning marketing ideas into something lively. Whether I’m diving into data or brainstorming creative content, I bring tons of energy and curiosity every step of the way. Super excited to connect with people who love marketing as much as I do and bring my fun vibe to cool projects!

Available to hire

Hi there! I’m Yijia, an upbeat marketing lover. Right now, I’m chasing my Master of Marketing Communication at The University of Melbourne, and before that, I grabbed a Bachelor of Business Administration with First Class Honours from Macau University of Science and Technology. I’m totally obsessed with mixing data sense and creative fun; I love playing around with tools like SPSS to dig out insights, messing with Midjourney for AIGC stuff, and I’m solid with MS Office and iMovie too. When it comes to language, I’ve got an IELTS 7.0 to chat with global pals. I’m all about teamwork, huge thanks to my student union and street dance club days, and I thrive on turning marketing ideas into something lively. Whether I’m diving into data or brainstorming creative content, I bring tons of energy and curiosity every step of the way. Super excited to connect with people who love marketing as much as I do and bring my fun vibe to cool projects!

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Language

English
Advanced

Work Experience

Content & Branding Internship at HYSTON Pty Ltd
August 1, 2025 - March 1, 2026
Co-curated artistic and cultural exchanges among youth from China, Pakistan, and Australia; responsible for offline ticket-redemption campaigns, driving consumer engagement and expanding brand influence among 2026 Australian Open sponsors and audiences.
Marketing Internship at Cross Encounters
August 1, 2025 - November 1, 2025
Leveraged Google Analytics, Canva and Mailchimp to craft high-impact content; promoted cross-cultural activities and arts events online through official social platforms, enhancing community involvement.
Content Marketing & Sales Role at Sichuan Buyu Sporting Goods Co. Ltd
June 1, 2023 - July 1, 2023
Planned Dragon Boat Festival store events, distributed promotional information online, transformed store environment for festive appeal; provided frontline sales and customer service; implemented an RFM-based membership approach via the XTEP WeChat mini-program to optimize marketing strategies and improve customer value and satisfaction.

Education

Master of Marketing Communication at The University of Melbourne
July 1, 2025 - December 1, 2026
Bachelor of Business Administration (Marketing) at Macau University of Science and Technology
September 1, 2021 - June 1, 2025

Qualifications

IELTS
March 23, 2024 - April 30, 2026
Driving License (China) Class C1
August 2, 2022 - April 30, 2026
SPSS Quantitative Research Analysis
April 1, 2024 - May 31, 2024
AIGC Content Design
April 1, 2024 - May 31, 2024

Industry Experience

Media & Entertainment, Education, Professional Services