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Hi, I’m Ariadne Salvador. I’m a digital marketing and paid media professional with 6+ years of experience driving growth for entertainment, technology, and international brands. I specialize in social media strategy, performance marketing, content optimization, and analytics, with hands-on experience across Meta, Google, and LinkedIn ads. I’ve worked in both agency and in-house settings, collaborating with global teams to deliver data-driven campaigns, compelling content, and cross-channel programs that align with business goals and resonate with diverse audiences.…Hi, I’m Ariadne Salvador. I’m a digital marketing and paid media professional with 6+ years of experience driving growth for entertainment, technology, and international brands. I specialize in social media strategy, performance marketing, content optimization, and analytics, with hands-on experience across Meta, Google, and LinkedIn ads. I’ve worked in both agency and in-house settings, collaborating with global teams to deliver data-driven campaigns, compelling content, and cross-channel programs that align with business goals and resonate with diverse audiences.

Ariadne Salvador

Social Media Manager, Digital Marketer, Content Creator, +5

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Hi, I’m Ariadne Salvador. I’m a digital marketing and paid media professional with 6+ years of experience driving growth for entertainment, technology, and international brands. I specialize in social media strategy, performance marketing, content optimization, and analytics, with hands-on experience across Meta, Google, and LinkedIn ads. I’ve worked in both agency and in-house settings, collaborating with global teams to deliver data-driven campaigns, compelling content, and cross-channel programs that align with business goals and resonate with diverse audiences.…Hi, I’m Ariadne Salvador. I’m a digital marketing and paid media professional with 6+ years of experience driving growth for entertainment, technology, and international brands. I specialize in social media strategy, performance marketing, content optimization, and analytics, with hands-on experience across Meta, Google, and LinkedIn ads. I’ve worked in both agency and in-house settings, collaborating with global teams to deliver data-driven campaigns, compelling content, and cross-channel programs that align with business goals and resonate with diverse audiences.

Available to hire

Hi, I’m Ariadne Salvador. I’m a digital marketing and paid media professional with 6+ years of experience driving growth for entertainment, technology, and international brands. I specialize in social media strategy, performance marketing, content optimization, and analytics, with hands-on experience across Meta, Google, and LinkedIn ads.

I’ve worked in both agency and in-house settings, collaborating with global teams to deliver data-driven campaigns, compelling content, and cross-channel programs that align with business goals and resonate with diverse audiences.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

Portuguese

Fluent

English

Fluent

French

Advanced

Spanish; Castilian

Advanced

German

Beginner

Korean

Beginner

Work Experience

Social Media Apprentice at Siemens Simcenter

September 1, 2024 - Present

Managed daily social media operations for the Simcenter brand, executing paid campaigns on LinkedIn and Meta using Sprinklr. Collaborated with internal teams for audience performance optimization. Contributed to LinkedIn content strategy leveraging the Employee Advocacy tool Amplify to boost organic visibility. Analyzed performance metrics to improve engagement and alignment with business goals. Supported reach and awareness growth through employee sharing aligned with key messaging pillars such as innovation, simulation, and sustainability.

Paid Media Manager at Timbalada (Group)

August 31, 2024 - July 25, 2025

Directed paid media strategy on Meta and Google platforms. Created and optimized content for ad campaigns and organic presence.

Head of Digital Marketing at Kart Love (Singer)

March 31, 2023 - July 25, 2025

Planned music release calendars and digital campaigns. Directed creative briefings and social copywriting.

Head of Digital Marketing at Léo Santana – Salvador Produções

July 31, 2022 - July 25, 2025

Led digital marketing and social media strategy for singer Léo Santana, managing a cross-platform presence with over 20M followers. Oversaw planning and execution across Instagram, TikTok, YouTube, and Twitter, focusing on music release campaigns. Managed paid media (Meta Ads, Google Ads), fan community (Club do Gigante), and brand partnerships tied to major events. Delivered copywriting, creative briefs, and scripts aligned with national/regional branding.

Social Media Manager at Psirico (Band) – Penta Entretenimento

May 31, 2020 - July 25, 2025

Managed social media and communication for major local acts including Psirico, Lincoln & Duas Medidas, La Fúria, and Vinny Nogueira. Created content for internal channels and coordinated campaign execution. Contributed to video production, basic editing, press releases, and communication strategy.

Social Media Apprentice at Siemens Simcenter

September 1, 2024 - Present

Managed daily social media operations for the Simcenter brand. Executed paid campaigns on LinkedIn and Meta using Sprinklr. Collaborated with internal teams for audience performance optimization. Contributed to LinkedIn content strategy leveraging the Employee Advocacy tool Amplify to boost organic visibility. Analyzed performance metrics and improved engagement aligned with business goals. Supported reach and awareness growth through employee sharing, focusing on innovation, simulation, and sustainability.

Paid Media Manager at Timbalada (Group)

August 31, 2024 - July 25, 2025

Directed paid media strategy on Meta and Google platforms. Created and optimized content for ad campaigns and organic presence.

Head of Digital Marketing at Kart Love (Singer)

March 31, 2023 - July 25, 2025

Planned music release calendars and digital campaigns. Directed creative briefings and social copywriting.

Head of Digital Marketing at Léo Santana – Salvador Produções

July 31, 2022 - July 25, 2025

Led digital marketing and social media strategy managing a cross-platform presence with over 20M followers. Oversaw planning and execution across Instagram, TikTok, YouTube, and Twitter focusing on music release campaigns. Managed paid media, fan community, and brand partnerships tied to major events. Delivered copywriting, creative briefs, and scripts aligned with branding.

Social Media Manager at Psirico (Band) – Penta Entretenimento

May 31, 2020 - July 25, 2025

Customer Support Agent (SAC) at Iti Itaú (Bank)

August 31, 2021 - July 25, 2025

Provided remote customer support services.

Spanish Interpreter (Volunteer) at ABRAF (Brazilian NGO)

December 31, 2020 - July 25, 2025

Volunteer Spanish interpretation services.

Marketing Assistant at Serit

November 30, 2018 - July 25, 2025

Supported monitoring and production of marketing campaigns. Contributed to prospecting, competitor analysis, and strategy development. Managed and updated company’s social media presence.

Social Media and Paid Media Assistant at Siemens Simcenter

September 1, 2024 - Present

Managed daily social media operations on LinkedIn, increasing reach and engagement through performance-driven content and employee advocacy. Executed paid campaigns on LinkedIn using Sprinklr. Collaborated with internal teams for audience performance optimization. Contributed to the LinkedIn content strategy leveraging Amplify to boost organic visibility. Analyzed performance metrics to identify content patterns and improve engagement and alignment with business goals. Supported reach and awareness growth through employee sharing, aligned with key messaging pillars such as innovation, simulation, and sustainability.

Paid Media Manager at Timbalada (Group)

November 1, 2023 - August 31, 2024

Directed paid media strategy on Meta and Google platforms. Created and optimized content for ad campaigns and organic presence.

Head of Digital Marketing at Kart Love (Singer)

September 1, 2022 - March 31, 2023

Planned music release calendars and digital campaigns. Directed creative briefings and social copywriting.

Head of Digital Marketing at Léo Santana – Salvador Produções

August 1, 2021 - July 31, 2022

Led the digital marketing and social media strategy for a high-profile singer, managing a cross-platform presence. Oversaw planning and execution across Instagram, TikTok, YouTube, and Twitter, focusing on music release campaigns. Managed paid media, fan community (Club do Gigante), and brand partnerships tied to major events. Delivered copywriting, creative briefs, and scripts aligned with national/regional branding.

Social Media Manager at Psirico (Band) – Penta Entretenimento

November 1, 2018 - May 31, 2020

Managed social media and communication for major local acts. Created content for internal channels and coordinated campaign execution. Contributed to video production, basic editing, press releases, and overall communication strategy.

Customer Support Agent at Iti Itaú Bank

January 1, 2021 - August 31, 2021

Customer support responsibilities in a banking environment.